What e-mail marketers are concerned about?

31% say that their biggest concerns for e-mail delivery stem from blacklists and potential recipients? spam filters, while only 8% cite potential legislation. 22% are afraid of bounces and address changes, the same amount is concerned with inbox clutter and the rate of opened letters declining.

Published on: November 25, 2003 Department: E-mail

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29% of Internet users buy from spam emails
74% of all e-mail in Q2 2008 was spam
87% of all teens engage in electronic communication
210 mln corporate mailboxes run on Exchange in 2008
20% of Americans have not used e-mail yet
56% of Internet users send e-mail every day
36% of e-mails to the bank go unanswered
20% of business to rely on Webmail by 2012
16% Americans have exchanged emails regarding Presidential candidates
Commercial email in health services companies will grow by almost 25% in 2007-2012
38% of marketers think search ads have the best ROI
66% of online doctors forwarded content to colleagues
51% of marketers cannot track campaigns across multiple channels
81% of Chinese Internet users have IM, 56.5% use e-mail
34.1% of users open an e-mail by 5 pm
90% of e-mails delivered to large companies in November 2007 were spam
E-mail CTR reaches 3.9% on Wednesdays
60% of business correspondence has grammar or spelling errors
E-mail marketing spending to reach $2.1 bln by 2012
$3.2 bln lost to phishing in 2007
E-mail advertising to grow to $616 mln by 2011
38% of US employees have sent an e-mail without required attachment
38 mln mobile e-mail users in the US by 2008
List turnover biggest issue for e-mail marketers
In 2007 spam will overtake personal e-mail
Spam costs US businesses $612 per employee per year
75% of adults prefer e-mail to IM, 75% of teens prefer IM to e-mail
50-80% of e-mail in Europe is spam
Less than one-fifth of teenagers use e-mail for communication
109 mln Americans received phishing e-mails
77% of junk e-mail gets filtered out based on From: field
2.97% of Gmail filtered spam is false positive
E-mail archiving to generate $921 mln by 2010
Countries with most-populated address books: Argentina, Hong Kong, Austria, South Korea
$630 mln lost in 2 years to e-mail scams
Top Exchange problems for sysadmins: Outlook client and SMTP
Only 0.45% of e-mails sent in July 2006 were malicious
64% of spam servers are in Taiwan, 23% are in the US
Global revenue in e-mail security market to grow to $6 bln by 2010
38% of US and UK companies read e-mails written by employees
0.37% of e-mails sent in May 2006 contained viruses
36% of companies have no email or IM policies in place
93% of marketers plan to use e-mail in their efforts, 80% plan to use search
60 bln e-mails sent daily
23.1% of spam is relayed in the US, 21.9% - in China
82% of email marketers say delivery is a challenge nowadays
Most popular topics for alerts are general news, weather, industry news
92% of Web sites offer contact by e-mail option, only 41% acknowledge the e-mail
Marketing e-mails sent on Sunday generate 7.2% click-through rates
39% of email admins would rather go through colonoscopy than find the cause for email problem
91% of emails in India are spam
70% of Fortune 100 companies authenticate outbound e-mails
Average Chinese Internet user gets 16.8 spam e-mails a day
45% of British IT departments say users should do their own backups
Top spamming domains: hotmail.com, yahoo.com, msn.com
52.46% of Jan 2006 spam was drug-related
43.18% of spam sent in Jan 2006 originated in the US
E-mail marketing spending to reach $1.1 bln by 2010
63% of US Internet users share some content via e-mail at least once a week
E-mail marketing spending to reach $1.1 bln by 2010
60% of e-mail sent daily is spam
Open rates for marketing e-mail down 29% in Q4 2005
88% of e-mail admins consider e-mail restoring utilities valuable
1.2 bln active e-mail accounts worldwide in 2005
Solving an e-mail problem at a large US corporation involves dealing with 4 departments
27% of US corporate employees reached the amount of storage space for their corporate e-mail inbox
100 mln of e-mails to President Bush to go into national archives
60 mln junk e-mails sent in China daily
Spam volume down by 75% in 2005
84 bln e-mails to go out daily in 2006, 33 bln of them spam
Spam volume drops 9% in January-August 2005
Excite and GMail block 39% of permission-based e-mail
Only 1.4% of business users have access to secure wireless email
Average person can recognize 75% of phishing e-mails
Online retailer e-mail newsletters get 11% CTR
135.6 mln e-mails sent daily in 2005
3.65 mln corporate e-mail accounts are forwarded to Blackberry, 126 mln use Outlook
80% of companies leak confidential information via IM systems
40% of office workers spend 0.5-3 hours reading poorly written e-mail
25% of companies offering e-mail newsletters fail to offer any incentive
Commercial e-mail opening rates down to 27.5% in Q2 2005
E-mail security market to generate $5.5 bln by 2010
64% of hosted e-mail customers are currently small businesses
Top spam generators: USA - 26%, Korea - 20%, China - 16%
21% of permission-based e-mail was not delivered in the first half of 2005
123 mln mobile Americans to check their e-mails on the phone by 2009
European corporate mobile e-mail market to reach 13.5 mln users by 2009
Webmail services in the US: Yahoo! - 63.6 mln users, AOL - 48.7 mln, Hotmail - 44.4 mln
Web-based e-mail shares: Hotmail - 35.5%, Yahoo! Mail - 35.1%
45% of realtors rely on e-mail for primary communications with clients
E-mail and calendaring software to grow at 7.3% a year
Top US e-mail domains for delivery rates: mail.com, earthlink.net, peoplepc.com
61% of mailboxes are delivered through Webmail interfaces
18% of companies archive instant messaging traffic, 48% archive e-mails
67% of companies expect anti-spam products to include anti-virus, compliance, encryption
80% of spam in June 2005 was about money and health, 5% - porn
11% of PC users bought a product advertised by spam
84% of e-mail coming from SPF-signed domains was spam
Congress received 172 mln e-mails, 18 mln postal letters in 2004
30.2% of e-mail got opened in Q1 2005
63% of large companies employ or will employ people to audit outbound e-mail
E-mail delivery rates for editorial newsletters reach 97.6% in Q1 2005
56% of Moms self-protect from spam by reading From and Subject lines
E-mail filtering market to reach $2.87 bln in 2008
66% of companies to invest in e-mail security
63% of US corporations will read employees’ e-mail
27% of e-mails sent to customer support are ignored
People check e-mail 5 times a day on average
683 mln e-mail users worlwide, 130 bln e-mails sent daily
52% of e-mail users agreee that spam is a big problem
Sober worm is in 79% of all infected e-mails
33% of US companies monitor employees’ e-mail
88.5% of opt-in e-mail newsletters get delivered by ISPs
57% of spam originates from US, 16% from South Korea
22% of users spend less time on e-mail because of spam
22% of permission-based e-mail was blocked by ISPs in 2004
0.35% of all e-mails sent resulted in a sale
Gmail switchers: 57% came from Hotmail, 27% from Yahoo!
Canadian junk e-mail level drops to 49% in 2004
Zombie spam share down to 59%
Antispam solutions market to reach $1.7 bln in 2008
54% of e-mail marketers cannot confirm delivery
40% of employees spend at least an hour a day on personal e-mails
Hotmail facts: 190 mln users in 22 countries
50% of UK teenagers use MSN Hotmail
14% of users read spam, and 4% buy products advertised in spam
21% of spam in January 2005 was porn
97% of spam was not CAN-SPAM-compliant
Small businesses get hit with ten times more spam than big companies
30% of online Americans did not like merchants’ holiday greetings by e-mail
60% of e-mails sent to UK students is spam
Most popular spam subject lines: Vioxx, phishing, live on camera
$180 mln was spent on e-mail archiving software in 2004
Spam accounted for 77% of all e-mail traffic in 2004
AOL reports 24% drop in amount of spam sent to members
Where spam comes from: US, Korea, China, Canada
20% of UK Internet users bought software pitched by spam
3.8% click on retailers’ promotional e-mails
651 e-mail users globally
Verisign says 80% of e-mail is spam
E-mail has 1.12% advertisement response rate
690 mln e-mail boxes worldwide, 67% of them hosted
Average corporate user receives sends 34, receives 99 e-mails a day
Americans lost $500 mln to phishing
61% of e-mail marketers don’t report bounced e-mails
60% of North American users are using some anti-spam solution
Only 6.9% of e-mails were infected by virus in August 2004
$41 bln will be spent on spam defense in 2004
38% of all North American e-mails are spam
1 exabyte of e-mail sent in 2003
29% of Web users send as many instant messages as e-mails
Top 10 spam countries for July
In 28% of the cases consumers fall for phishing e-mail
14% of business users think e-mail will become obsolete
78% of executives worry about network security, but still open e-mail attachments
Almost half of large companies monitor outgoing e-mail
5 countries generate 99% of spam
More than 50% of phishing victims report identities stolen
64% of May e-mail was spam
85% will open an attachment, if it came from a friend
Daily Comcast users send 100 mln valid messages, 700 mln spam e-mails
Spam cost companies $2000 an employee a year
Health care is primary category for spam
80% of spam originates from infected machines
10-15% of unsubscribe links do not work
E-mail CTR increases by 96% in Q1 2004
50% of customer e-mails end up in void
Kids get spam and porn spam
Cost of spam to average company is $4.1 mln
Phishing e-mails increase thousandfold
Users without anti-spam spend 43 minutes checking e-mails
Russian ISPs spent $55 mln fighting spam
NetZero’s spam filters are the toughest
E-mail marketing to reach $6.1 bln in 2008, 6395 spam messages a year
Canadians receive 7,000 spam messages a year
More than 75% of anti-spam software vendors to disappear
77% of Internet users are uncomfortable online because of spam
19% of marketing e-mails never reach customers
Biggest spammers in the world
65% of newsletters are used for personal, 40% for business reasons
Brightmail says 60% of e-mail is spam
Legitimate e-mail blocks will cost $419 mil in 2008
Spam and filters are biggest challenges in e-mail marketing
Phishing up 400% over Christmas holidays
5% respond to phishy e-mail
83% of Americans will register for ‘do-not-spam’ list
35 M e-mails will be sent out daily by 2005
Sophos: Third of spam e-mail is sent through 0wned PCs
Geographic origins of spam
What e-mail marketers are concerned about?
Gartner on enterprise spam
Solid Oak: As much as 90% of e-mail is spam
50% of consumers boycott spammers
Luth: Donations through e-mail don’t quite work
Pew report on spam
Radicati: Spam statistics
In-flight e-mail numbers
E-mail: People read only 65% of the newsletters
Radicati: Anti-spammers make more money than spammers
E-mail click rates

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What e-mail marketers are concerned about?

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