US newspaper ads to decline 22% in 2009
Fact recorded on: April 13, 2009. Categories: Advertising.
Barclays Capital projects US newspaper advertising will decline 22% in 2009 and another 10% in 2010.
Latest Advertising facts
- US newspaper ads to decline 22% in 2009
- US Internet ad revenues reached $6.1 bln in Q4 2008
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- Internet ads to reach $147 bln globally by 2012
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- Top ad carriers in December 2008
- US search ads down 8% in Q4 2008
- Top ad carriers in November 2008
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- Internet ad revenues reached $5.9 bln in Q3 2008, growth of 11%
- Top US ad carriers in September 2008
- 59% of men notice online ads
- Mobile marketing budget percentages to grow 150% by 2013
- Newpaper Web revenue down 2.4% in Q2 2008
- US Internet ad revenues reach $11.5 bln in the first half of 2008
- Negative ads up 100% in 2008 so far
- Growth of display ads by industry
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- 74% of all e-mail in Q2 2008 was spam
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- 30% of online ads was sold through ad networks in 2007
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- Worldwide spending on Internet ads will total $65.2 bln in 2008
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- 20% of television viewing now occurs online
- Global spending on Internet ads will total $65.2 bln in 2008
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- Magazine ad revenues down 3.1% in the first half of 2008
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- Online ad spending to reach $43.4 bln by 2013
- By the end of 2008 online ads will attract 10% of global ad spending