US direct marketing market reached $173.2 bln in 2007

Feb 29

US direct marketing market reached $173.2 bln in 2007

Advertising, Spending

In 2007 commercial and nonprofit marketers spent $173.2 bln on direct marketing in US, according to Direct Marketing Association. Measured against total US sales, these advertising expenditures generated approximately $2.025 trln in incremental sales. In 2007, direct marketing accounted for 10.2% of total US gross domestic product. Also in 2007, there were 1.6 million direct marketing employees in the US. Their collective sales efforts directly supported nearly 9.0 mln other jobs, accounting for a total of 10.6 mln US jobs.

More facts like this one

All Advertising stats

Top US ad carriers in September 2008
59% of men notice online ads
Mobile marketing budget percentages to grow 150% by 2013
Newpaper Web revenue down 2.4% in Q2 2008
US Internet ad revenues reach $11.5 bln in the first half of 2008
Negative ads up 100% in 2008 so far
Growth of display ads by industry
Top health sites by ad placements
Top display advertisers in June 2008
Top display ad sites in June 2008
Top online apparel advertisers in April 2008
74% of all e-mail in Q2 2008 was spam
Top Russian Internet advertisers: Ford, MTS, Megafon, GM, Vympelkom
30% of online ads was sold through ad networks in 2007
Top US search sites in May 2008
Worldwide spending on Internet ads will total $65.2 bln in 2008
Central European ad market to grow 42.1%
Online ad spend for 2008 Olympics to reach $100 mln
Top ad carriers in June 2008
20% of television viewing now occurs online
Global spending on Internet ads will total $65.2 bln in 2008
Top online ad campaigns by fast food chains
Google has 77.4% of US search ad market
Magazine ad revenues down 3.1% in the first half of 2008
15% of consumer time is spent online, 9% of ad budgets are currently online
Top US advertising carriers in May 2008
How dependent are sites on search engines in May 2008
Online ad spending to reach $43.4 bln by 2013
By the end of 2008 online ads will attract 10% of global ad spending
Internet ads grew by 23.9% to $7.1 bln in Q1 2008
Video ads will grow 7x from $0.5 bln in 2007 to $3.8 bln in 2012
Fastest-growing global ad market: Latin America
Video games to reach $68.3 bln by 2012
Mobile TV to generate $19 bln by 2012
UK Internet ads to overtake UK TV ads
Q1 2008 Internet ad revenues reached $5.8 bln
Mobile TV to generate $19 bln by 2012
Top US ad carriers in April 2008
Top Web sites in US in April 2008
Norwegian online advertisers spend 133 euros per user
European online ads market generated 11.2 bln euros in 2007
Newpaper digital ad revenues to reach $150 bln by 2011
Only 0.4% of grocery coupons get used
2007 US ad revenues up 26%
eCPMs for large Web sites down 52% in April 2008
45% of US adults like sites that use personal information for advertising or content
The recruitment sector is the leader of advertising market with 25.7% share
Insurance leads from different sources and quote completion stats
Growth in Online Auto Insurance Quotes
What people do after seeing an ad with an URL
Selected niche ad networks traffic in March 2008
Top US newspapers by subscriber count, April 2008
38.6% of Americans feel they get targeted ads
$3.2 bln spent on newspaper Web site ads in 2007
$847 mln spent on newspaper Web site ads in Q4 2007
56% of online newspaper readers researched a product advertised in the newspaper
47% of newspaper readers go directly to an advertised URL
52% of newspaper readers would buy the product after seeing newspaper ad
Search ads grew by 39% in UK in 2007
UK online ads reached $5.5 bln in 2007
Web 2.0 spending to reach $4.6 bln by 2013
Top 15 ad networks, March 2008
Automotive was the top advertising market in 2007
2007 ad spending vs. 2006 ad spending
Newspapers made $2 bln in online local ads in 2007
Where top advertisers spent their budgets in 2006 and 2007
Top cable TV programs with product placements
Top TV programs with product placement in 2007
US TV networks earn $380 per household in ad revenues
Ad spending by top 10 advertisers in 2006 and 2007
Ad market generated $149 bln in 2007
Global network TV ad revenues, 2007-2012
Global network TV ad revenues per household
Network TV ad revenues to reach $148 bln by 2012
Network TV ad revenues to reach $123 bln in 2008
US online ad spending to grow 23.4% in 2008
Newspaper ad spending reached $12.6 bln in Q4 2007
Global pay TV advertising forecasts
68% of Canadians like to read newspaper during weekends
66% of Canadians enjoy newspaper ads
UK TV ad market grew to $2,234 mln in 2007
US online ad spending to reach $24.8 bln in 2008
Ad revenues will grow 3.6% in Europe and 3.7% in the US in 2008-2012
25% of US cell phone users saw a mobile ad
45% of Canadians sometimes read the newspaper for the ads
Most remembered Super Bowl 2008 advertisers
In-game ads generated $295 mln in 2007
Widget and social app ad spending to reach $40 mln in 2008
EMEA TV ad market will increase 159% by 2012
What Superbowl viewers did online on Superbowl dat
US direct marketing market reached $173.2 bln in 2007
61% of Canadians prefer newspaper ads to TV
Mobile ad revenues to hit $533 bln by 2010
Top online advertisers in January 2008
49% of Canadian read newspapers ads to find the best gift
Platform A ads reach 91% of Americans
Global ads market reached $600 bln in 2007
64% of Canadiand re-read newspaper ads
Global advertising market will grow to $41.4 bln in 2012
In 2012 21% of global ad spending will happen online
$21.1 bln spent on Internet ads in 2007
Global ad market reached $600 bln in 2007, 7.4% of it was Internet
19% of online ad spending in 2007 was with portals, down from 24%
Mobile ad market
Television broadcast market will grow to $326.2 bln by 2010
2007 broadcast revenues: US - $132.4 bln, Europe - $72.8 bln
Top US advertisers in December 2007
Top ad buyers in Q1-Q3 2007
Favorite part of watching the Super Bowl
Spending by dating sites in Q1-Q3 2007
Ad spending by sectors in Q1-Q3 2007
Super Bowl advertiser websites by US visits in 2008
6% of users click 50% of ads
Religious organizations spent $1.3 bln on direct mail in 2007
Top brands who paid for product placement in 2007
Where dating services spend money, Q1-Q3 2007
Q1-Q3 2007 ad spending down 0.1%, Internet ads up 15.9%
45% of marketers spent over $500K on online marketing in 2007
56% of people were happy to have received political SMS ads
37% of Americans started paying attention to campaign after getting an SMS ad
Commercial email in health services companies will grow by almost 25% in 2007-2012
Click fraud origins: India - 4.3%, Germany - 3.9%, South Korea - 3.7%
Click fraud at 16.6% in Q4 2007
Revenue for Hispanic TV stations to grow at 5.4% a year
Spending on direct mail to grow 40% in 2008
Mobile marketing revenues to hit $24 bln in 2013
Top 10 US advertisers in Q1-Q3 2007
Mobile search and display revenues will reach $1.91 bln by 2012
US online ads to reach $50.3 bln by 2011
Top 25 advertisers in African American media
Ad spending for African American consumers reached $2.3 bln
Global ad spending to reach $479 bln in 2008
Who spent money on TV ads in Q1-Q3 2007
TV shows with most product placements
38% of marketers think search ads have the best ROI
78 mln of US mobile users saw a mobile ad
US 2008 ad spend to reach $168.8 bln
51% of marketers cannot track campaigns across multiple channels
Top display ad carriers: Yahoo!, Fox Interactive, Microsoft, Time Warner
What TV networks make on World Series and NCAA Final Four
TV ad revenues were $22.2 bln in 2007
Top 5 Superbowl advertisers
Advertising revenues will decline by 3% in 2009
Media mergers and acquisitions generated $110 bln in 2007
TV viewers engage 47% more with online ads
Women and younger consumers have higher levels of engagement online
60.1% of marketers plan will increase marketing budgets in 2008
74% of marketers to increase Web development budgets
Ads should be on 15-20% of visible Web page
40% of marketers to increase direct mail budgets in 2008
Super Bowl advertising: rates and revenue (1988-2007)
US ad market to grow 4.2% in 2008
In 2006 6% of ad money was spent online in Japan
Japanese mobile ads grew by 42.5% in 2007
Japanese online ads to generate $6.8 bln by 2011
Local ads to grow at 13% a year
Social network ad market to grow to $2.2 bln in 2008
Outdoor video ads market, 2006-2011
8% of all ad money to be spent online in 2007-2008
US and European mobile ads to exceed $5 bln by 2012
76% of ad executives expect online share of spending to increase
Ad-supported mobile messaging will rise to $12 bln by 2011
US B2B online ads to generate $4.4 bln in 2008
Internet ads to grow 14.4% in 2008
Chinese advertising market to increase 15% in 2007
Men recall mobile ads 20% better
Radio stations to make $28.7 bln by 2016
56% of Americans use SMS, 33% see ads on cell phones
E-mail CTR reaches 3.9% on Wednesdays
47% more engage with TV ads online
E-mail marketing spending to reach $2.1 bln by 2012
UK Internet ad spending to grow 30.8% in 2008
80% of TiVo owners and 82% of other DVR owners likely to skip commercials
Ad engagement for online shows is 25% higher than TV shows
Ad buyers in the US, Q1-Q3 2007
Top ten US advertisers, Q1-Q3 2007
US ad spending shifts from media type to media type
US ad spending by media, Q1-Q3 2007
Mobile ads to generate $1.2 bln in Japan in 2012
Global ad spending on social networks to top $4 bln in 2011
Online ad spending to grow 29% in 2008
Online video ads to generate $1.3 bln in 2007
Internet ad revenues reached $5.2 bln in Q3 2007
12% of ad money to be spent online in the US in 2010
Russian online ads generated $151 mln in the first half of 2007
US interactive marketing spending to reach $61 bln by 2012
33% of European advertisers to have social networking presence
Click fraud reached 16.2% in Q3 2007
$61 bln will be spent on interactive marketing by 2012
US Intetnet ad revenues up 26% in the first half of 2007
UK Internet ad spending up 41.3% in the first half of 2007
Only 19% of online advertisers are satisfied with their agency
US mobile search revenues to reach $1.4 bln by 2012
US ad spending down 0.3% in the first half of 2007
Online spending by small businesses to reach $70 bln by 2012
Newspaper classifieds trends so far in 2007
In-game ads to generate $852 mln by 2011
25% of TiVo owners rewind to watch a commercial
Who displays most Google ads: MySpace, Google, AOL, MapQuest, NeoPets
Internet ads to surprass newspaper ads by 2011
Advertising on sports Web sites to reach $1.1 bln in 2011
In-game ads to generate $2 bln by 2012
In-game ads to generate $971.3 mln by 2011
UK online advertising, 2006-2011
US online ad spending to double by 2012
$78.4 bln to be spent on Internet ads in the US in 2011
35% of online game ads to display on console games by 2012
Internet ad spending to reach $35.4 bln by 2012
US ad market to generate $152.3 bln in 2007
Behavioral ads to generate $1 bln in 2008
$7.5 of local ads to be bought online in 2007
Internet ads reached $4.9 bln in Q1 2007
US ad market in 2006
$421 mln was spent on mobile ads in 2006
Digital addressable advertising to generate $540 mln by 2011
Mobile ads to generate $3 bln in 2007
26% of large Internet advertising to increase search engine marketing spending
Top Web advertisers in March 2007: Experian, NexTag, Verizon
Internet ad spending to grow 28.2% globally in 2007
Addressable TV advertising to generate $680 mln in 2011
Internet ad revenues reached $16.8 bln in 2006
11.4% of all UK ad money was spent on Internet in 2006
Top industries spending on advertising in 2006
Product placement is a $3.36 bln industry
Top advertisers in 2006
Advertising specialties generated $18.6 bln in 2006
2006 media shares by ad spending
Ad spending by media in 2006
Top Web advertisers in February 2007: Experian, NexTag and NetFlix
Top ad carriers in February 2007: Advertising.com, ValueClick, Yahoo!
Newspaper ad spending down 2.2% in Q4 2006
Internet ads up 17.3% in 2006
24% of TV viewers remember KFC Famous Bowls, 22% remember Nintendo Wii
$16.8 bln spent on Internet ads in 2006
32% of Web video searchers are frustrated by the amount of ads
Online job ads to generate $5.9 bln in 2007
$81 bln of online ads to be sold by 2011
Top Web advertisers in January 2007: Experian, NexTag, AT&T
Top Web advertisers in December 2006: Experian, AT&T, NexTag
Ads on newspaper Web sites up 23% in Q3 2006
15% of consumers receive 1.5 bln of brand impressions daily
52% of very small businesses to increase online spending
Korean search advertising to bring in $547 mln in 2006
Mobile advertising to generate $1.9 bln in 2006
10.5% of all UK ad money to go to Internet in 2006
Ad spending per each geographic area in the United States in 2006
Newspaper ad revenues down 1.5% in Q3 2006
Top Web advertisers in October 2006: GUS plc, NexTag, NetFlix
$4.2 bln spent on Internet ads in Q3 2006
Top Web advertisers in September 2006

Want to leave a comment?

To comment on any ITFacts article, write a comment in your own blog and link to this specific fact. Your trackbacks will show up here. Don't have a blog? Start your own at WordPress.com or Tumblr. Also, you can visit us on ZDNet and leave a comment there.

IT Facts

IT topics

Recent stats

Research links