US category upstream traffic from search engines and Google in February 2009

Category Percentage of
category traffic
from search
engines -
February 2009
Percent change
in share of
traffic from
search engines -
February2009-
February 2008
Percentage of
category traffic
from Google -
February2009
Percent change
in share of
traffic from
Google -
February2009-
February2008
Health and Medical 46.52% 4% 34.06% 16%
Travel 36.24% 10% 27.08% 22%
Shopping and Classifieds 24.54% -3% 17.49% 7%
News and Media 21.79% 2% 15.88% 13%
Entertainment 26.41% 9% 18.61% 23%
Business and Finance 20.15% 15% 14.24% 29%
Sports 15.75% 16% 11.46% 31%
Online Video 35.64% 24% 26.88% 41%
Social Networking 17.29% 10% 11.30% 25%
Source: Hitwise