TV users watching more TV than ever before (127 hours a month)
Fact recorded on: July 8, 2008. Categories: Television.
TV users are watching more TV than ever before (127 hrs, 15 min per month), while also spending 9% more time using the Internet (26 hrs, 26 min per month) from 2007. At the same time, a small but growing number of Internet and mobile phone users are watching video online (2 hrs, 19 min per month), as well as using their cell phones to watch video (3 hrs, 15 min per month), The Nielsen Company reports.
Latest Television facts
- 57% of Americans watch TV and surf Internet simultaneously
- Web-to-TV streaming services to generate $2.9 bln by 2013
- What TV shows Americans watched online in December 2008
- Top Entertainment Programs by Time Spent Viewing in December 2008
- How people are watching TV in Q4 2008
- LCD TV panel sales to grow 20.5% in 2009
- Americans watched 151 hours of television per month in Q4 2008
- 36% of social networking users want access to social networks on TV
- 500 mln mobile TV viewers by 2013
- 29.8 mln HDTV to sell in 2009, 10% of the plasma screens
- 17 mln US households have HDTVs, but no HD programming
- 43% of football fans would visit their in-laws more often if they had HDTV
- Monthly TV time in Q3 2008
- Top TV programs by audience in 2008
- Top timeshifted primetime TV Programs in 2008
- Most liked TV commercials in 2008
- 77% of Americans think media is making economic situation worse
- Most effective product placements in 2008
- Top time-shifted TV shows
- Top TV shows with product placement activity
- Fastest-growing time-shifted TV shows: Battlestar Galactica, Burn Notice, Heroes
- Cable TV ad spending, Q1-Q3 2008
- LCD TV revenues to fall 16% in 2009
- 33% of US broadband households interested in remote viewing
- Minutes per viewer spent on network TV Web site
- Online video audience for network TV Web sites in September 2008
- Americans watch 142 hours of TV a month
- Central European IPTV subscriptions to double in 2008
- 76% of Internet users watched video on their PCs
- 34% of US households have an HDTV
- 41% of US consumers think all TVs need a digital converter
- Top broadcast TV programs with product placement in the first half of 2008
- Top 10 brands who paid for product placement in the first half of 2008
- Top TV programs for product placement on cable in the first half of 2008
- Top product placement brands on broadcast TV
- Negative ads up 100% in 2008 so far
- 2.8% of households wordlwide to have Internet TV by 2012
- 0.5% of Americans’ entertainment budgets designated for online video buys
- TV-related activities done online
- 20% of US households watch online TV
- Flat panel TV sales up 26% in North America in Q2 2008
- Average Brit spends 7 hours 9 minutes watching TV
- 255 mln households to have HDTV by 2013
- Online ad spend for 2008 Olympics to reach $100 mln
- 57% of Americans are into Summer Olympics
- 20% of television viewing now occurs online
- US TV watching by age groups
- How Americans watch TV
- 90% of Americans 18-28-year-old own a PC
- LCD TVs recommended over plasma TVs in retail, Samsung and Sony top recommended brands