Top TV programs with product placement in 2007

Program	Network	Total # Occurrences
American Idol	FOX	4,349
The Biggest Loser	NBC	3,286
Fast Cars and Superstars	ABC	3,231
America’s Next Top Model	CW	2,694
Extreme Makeover Home Edition	ABC	2,612
Deal or No Deal	NBC	2,144
CW Now	CW	2,049
Pussycat Dolls Present	CW	1,934
Amazing Race All Stars	CBS	1,893
Beauty and the Geek	CW	1,758
Total		25,950
Source: Nielsen

Published on: April 7, 2008 Department: Advertising, Television

All Advertising stats

Top online apparel advertisers in April 2008
74% of all e-mail in Q2 2008 was spam
Top Russian Internet advertisers: Ford, MTS, Megafon, GM, Vympelkom
30% of online ads was sold through ad networks in 2007
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Worldwide spending on Internet ads will total $65.2 bln in 2008
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Global spending on Internet ads will total $65.2 bln in 2008
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Magazine ad revenues down 3.1% in the first half of 2008
15% of consumer time is spent online, 9% of ad budgets are currently online
Top US advertising carriers in May 2008
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Online ad spending to reach $43.4 bln by 2013
By the end of 2008 online ads will attract 10% of global ad spending
Internet ads grew by 23.9% to $7.1 bln in Q1 2008
Video ads will grow 7x from $0.5 bln in 2007 to $3.8 bln in 2012
Fastest-growing global ad market: Latin America
Video games to reach $68.3 bln by 2012
Mobile TV to generate $19 bln by 2012
UK Internet ads to overtake UK TV ads
Q1 2008 Internet ad revenues reached $5.8 bln
Mobile TV to generate $19 bln by 2012
Top US ad carriers in April 2008
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Norwegian online advertisers spend 133 euros per user
European online ads market generated 11.2 bln euros in 2007
Newpaper digital ad revenues to reach $150 bln by 2011
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2007 US ad revenues up 26%
eCPMs for large Web sites down 52% in April 2008
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38.6% of Americans feel they get targeted ads
$3.2 bln spent on newspaper Web site ads in 2007
$847 mln spent on newspaper Web site ads in Q4 2007
56% of online newspaper readers researched a product advertised in the newspaper
47% of newspaper readers go directly to an advertised URL
52% of newspaper readers would buy the product after seeing newspaper ad
Search ads grew by 39% in UK in 2007
UK online ads reached $5.5 bln in 2007
Web 2.0 spending to reach $4.6 bln by 2013
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US TV networks earn $380 per household in ad revenues
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Network TV ad revenues to reach $148 bln by 2012
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UK TV ad market grew to $2,234 mln in 2007
US online ad spending to reach $24.8 bln in 2008
Ad revenues will grow 3.6% in Europe and 3.7% in the US in 2008-2012
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45% of Canadians sometimes read the newspaper for the ads
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TV ad revenues were $22.2 bln in 2007
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74% of marketers to increase Web development budgets
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US and European mobile ads to exceed $5 bln by 2012
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Top Internet advertisers in October 2005: Vonage, Devry, LowerMyBills
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112.1 bln banner impressions shown in August 2005
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Newspaper ad revenues up 1.7% in Q3 2005
UK Internet ad market to reach 1 bln pounds in 2005
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Top sports advertisers: PGA, FIFA, NBA
$1.8 bln of 2005 online ad spending to go to real estate ads
91.4 bln banner ads shown in April 2005, 20% of them Web media ads
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$2.8 bln spent on online ads in Q1 2005, 26% growth YTY
Radio advertising up 2% in Q1 2005
US marketing spending to top $1 trillion in 2005
64% would advertise in blogs, 57% would place RSS ads
Online ads to generate $5.4 bln in 2005
$1.9 bln spent on Internet ads in Q1 2005
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97.1 bln ads served in March 2005, 20% of them financial, 19% - Web media
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Ad spending to grow 5.4% in 2005
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Yellow pages ads to attract $15.99 bln in 2005
$3.46 bln was spent on product placement in 2004
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$16.9 bln spent on promotions in 2004
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71% of ad companies record online ad spending growth in Q1 2005
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Top US advertisers: Procter and Gamble, General Motors, Time Warner
Local ads to generate $3.9 bln in 2005
Automotive Web ads to grow 33.8%, health Web ads to grow 19.7%
Newspaper ads up 4.2% in Q4 2004
Total US advertising spending up 6.3% in 2004
13 mln businesses to pay per phone call, not per click
Local magazine advertising up 11% in January 2005
Russian Internet advertising market grew 90% to $40 mln in 2004
US advertising market up 9.8% in 2004, generated $141 bln
Internet advertising generated $2.7 bln in Q4 2004, $9.6 bln for total 2004
Ad awareness for prescription drugs on the Internet grew to 8% in 2004
Tech marketing budgets to grow 3% in the first half of 2005
USAFreedomCorps.gov gets 1.3 mln visitors after Bush and Clinton TV ad
Context-targeted Internet text ads to grow by 10% in 2005
Internet advertising revenues in Russia grew 67% in 2004
Top three online florists bought 1 bln ad impressions in 1 week
SubservientChicken.com gets 14 mln visitors in 10 months
4.6% of all 2005 US ad spending to happen online
Online ad revenues to rise 11% in 2005
US radio advertising budgets grow 2% in 2004, driven by local radio
Local online advertising to reach $3.9 bln in 2005
Super Bowl ads increase Budweiser Web traffic by 594%, Godaddy.com by 378%
145 mln watched Super Bowl, 34.5 mln only wanted to see commercials
Online ad spending revenues reached $648 mln in December 2004
$1.02 bln will be sent on rich media Internet ads in 2005
Top 10 Internet advertisers for December 2004: SBC, Dell, Netflix
European banner advertising market increased 24% in 2004
Online ads to overtake magazine ads in 2007
E-mail advertising budgets to increase in UK
Online marketing spending to increase 30% in 2005
European Internet advertising market to generate 2.7 bln euros in 2005
Global online ad spending to rise 20% in 2005
B2B advertising revenues up 3.3 in January-October 2004
Online audio/video ad increases brand awareness by 10%
Pharmaceutical companies to spend more on e-mail marketing, Web design, paid search
China’s advertising market is worth $9 bln today
$3.8 bln spent on drug ads
59% of advertisers will boost ad spending in 2005
Top categories for online ads: technology, finance, automotive
Roughly $700 mln a month is spent on online ads
$264 bln spent on advertising in US in 2004
0.5% Internet Explorer users and 0.11% of Mozilla Firefox users click on Internet ads
Tech magazine advertising down 7.6% for the year
B2B advertising declines in September 2004
$11.3 bln spent on newspaper advertising in Q3 2004
$102.4 bln spent on advertising in Q1-Q3 of 2004, online ads grow 25.8%
Only 1.9% of local businesses advertise in pay-per-click search engines
Cinema screen advertising reached $1.3 bln in 2003
553 mln pounds spent on online advertising in UK in 2004
Advertising generates 1% of global GDP
Online advertising generated $692.2 in September 2004
TiVo has 2 mln paying subscribers
Electronic advertising market to grow at 2.8% a year
TV ad revenues to rise 15-20% in Q4 2004
Online advertising generated $2.43 bln in Q3 2004
Online video ads to generate $657 mln by 2009
16.2% of New York jobs are in advertising
Online ad revenues to grow 21% in 2005
8.35% of ad budgets went online 2004, 17% will go into online ads in 2007
Top automotive online ad buyers: Jeep, Toyota, Dodge, Ford, Chrysler
Top Web advertisers for September: Netflix, Dell, AT&T Wireless, SBC
Advertising in video games to generate $200 mln in 2004, $1 bln in 2008
50-60% of Web users have popup blockers, but popups still make 6% of the ad market
UK online ad spending up 76% in the first half of 2004
Bush spent $419K, Kerry $1.3 mln on Internet ads
SMBs spend $22 bln on local advertising
1% of local businesses advertise online
$10 bln online ads bought in 2004
Online advertising hits new record in Q2 2004, up 43%
66% find targeted ads less annoying
Online advertisers expect budget increases in 2004 and 2005
Paid search engine ads account for 40% of UK Internet ad spending
B2B magazine spending stabilized in 2003
Internet advertising market generated $30.7 bln in 2003
Online ads tor each $8.4 bln in 2004, $16.1 bln in 2009
Search engine keyword advertising grew 175% in 2003
90% of clicks on pop-up ads are made by mistake
Search engine ads increase brand awareness by 27%
Consumer goods companies spend less than 2% of ad budget on Internet ads
Internet ads to generate $18.9 bln in 2008
Major ad spenders increased budgets by 9%, pharmaceuticals led the way
Ad spending to grow 9.3%, Internet ads to grow 16%
Internet ad sales hit all-time high
Local search advertising grew 27% in 2003
68% of companies track sales referred by search engines
Local online ads to generate $2.7 bln
Online advertising increases consumer sales by 7-12.5%
42% of Internet users block pop-ups, 33% block banner ads
Internet users are ok with banner ads, hate interstitials and video
Top Internet advertisers for February 2004
Web video ads found less annoying
Canadians find telemarketers, pop-ups and spam the most annoying
CTR falls for online retail
11% of small and medium businesses pay for clicks
Online ads grew 38% in Q4 2003, paid search ads grew 123% in 2003
Spending on search engine keyword ads to increase
1.09 trln online ads delivered in 2003, 4% increase
Contextual ads to reach $1.4 bln by 2008
$2.2 bln of online ads sold in Q4 2003
Paid search to reach $3 bln by the end of 2005
Rich media ads enjoy highest conversion
Netflix, Amazon, Classmates lead online ad purchases
Australians prefer search ads among other online options
Internet advertising to rise by 12% in 2004
Internet advertising to grow 20-25% in 2004
Users Prefer Organic Search Results to Paid Listings
?151.6 mln spent on online ads in UK in H1 2003
US ad spending up to $154 bln
14% of companies spend ad money online
Internet ad revenues up 5% QTQ, up 20% YTY in Q3 2003
Nielsen: US ad spending up 5.7% in Q3 2003
Online advertising in Europe to reach $4.8 bil in 2008
Internet advertising grew 14% in 2003
Myers on PVR ads
IDC: Online advertising is booming in Asia
Nielsen on pop-ups
IAB on advertising ROI
PWC: US online advertising up 1.7% in Q2 2003
Best ad performance in the US by states
Everyone hates pop-ups
August 2003 Ad Demand Index

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Top TV programs with product placement in 2007

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