Top search engines in March 2007

Nielsen//NetRatings published its findings on top search engines in March 2007.

Top search engines in March 2007
Engine	Searches, 000	Growth	Share
Google	3,816,746	31.6%	53.7%
Yahoo!	1,550,574	16.6%	21.8%
MSN/Live	717,056	11.4%	10.1%
AOL	414,772	8.1%	5.8%
Ask.com	130,793	2.1%	1.8%
My Web	74,231	N/A	1.0%
Comcast	33,394	N/A	0.5%
BellSouth	32,840	N/A	0.5%
EarthLink	31,489	16.6%	0.4%
My Way	29,471	-82.0%	0.4%
Source: Nielsen//NetRatings

Published on: April 30, 2007 Department: Search engines

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Search ads grew by 39% in UK in 2007
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17.2 bln Yellow Pages searches in 2007
36% of search engine users click on news search results
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68% of search engine users click on a first page search result
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68% of users switch query or search engine after reviewing the 1st page of results
43% of search engine users clicked on image search results
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39% of search engine users link search result placement to company prominence
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68% of search engine users click on the 1st page of result
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Mobile search to generate $4.8 bln by 2013
84% of Internet users search, 83% use maps
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22.17% of traffic to travel sites in February 2008 was from Google
Google had 66.44% of all US searches in February 2008
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Google had 65.98% US share in December 2007
43.74% of Web traffic to health sites is from search engines
43% of Web users cannot find commercial information online
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Global ad market reached $600 bln in 2007, 7.4% of it was Internet
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46.1 mln mobile searchers in the US
41% of online users used the Web to self-diagnose or self-treat a condition
34% of health searchers use social media to find useful information
59% of adults use online resources to obtain health information
66% of Americans used search engines for health information
27.1 mln users do local searches
Click fraud at 16.6% in Q4 2007
60% of users search online health resources at least monthly
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14% of health searchers turn to social networks
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38% of marketers think search ads have the best ROI
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33% used a search engine to find the best online store
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9.6 bln searches in December 2007
57% of online users navigate their favorite sites from the home page
Local ads to grow at 13% a year
59% of online Americans looked up health information on the Web
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47% of users have searched for information about themselves online
Top Ukrainian search engines: Google, Yandex, Rambler
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Top global search engines: Google, Yahoo!, Baidu, MSN, NHN
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Chinese search engine market in Q2 2007: Baidu - 58.1%, Google - 22.8%
Top search engines in August 2007: Google, Yahoo!, MSN
Financial services, automotive and health vertical search spending to reach $3.4 bln by 2011
71% of Internet users stick to search engine they like
57% of US women use search engines before shopping offline
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54% of Internet users use search engines daily
Top search engines in June 2006: Google - 52.7%, Yahoo! - 20.2%
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160 mln seeked health information online
58% of SMBs rate Google ads effective, 32% say their Yahoo! ads are effective
636,155 dental tourism searches in June 2007
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Only 0.6% of first page results are the same across search engines
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Top search engines in March 2007
Top search engines in May 2007: Google - 64.13%, Yahoo - 21.26%
Top search engines in February 2007: Google - 55.8%, Yahoo! - 20.7%
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Top search engines in January 2007: Google - 53.7%, Yahoo! - 22.7%
Spending on search engine keyword ads to reach $10 bln by 2010
Top search engines in December 2006: Google, Yahoo!, MSN
Top medical topics researched by Internet users
66% of searchers for medical information look for drug side effects
Top search engines in September 2006: Google - 49.6%, Yahoo! - 23.9%, MSN - 8.8%
Top search engines in September 2006: Google - 50%, Yahoo! - 23.4%
Top search engines in September 2006: Google - 45.1%, Yahoo! - 28.1%, MSN - 11.9%
Top search engines in August 2006: Google - 50.2%, Yahoo! - 24%
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Online Yellow Pages shares: Yahoo! - 23.9%, Verizon - 20.1%
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Local search shares: Google - 29.8%, Yahoo! - 29.2%, Microsoft - 12.3%
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Search engine shares in July 2006: Google - 43.7%, Yahoo! - 28.8%
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Paid local search to generate $1.8 bln in 2007
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77% of home buyers used the Internet for home searching
6.4 bln searches in June 2006
Search engine shares in June 2006: Google - 44.7%, Yahoo! - 28.5%, MSN - 12.8%
19 mln people go online to find products daily
Top search engines in June 2006: Google - 49.4%, Yahoo! - 23%, MSN - 10.3%
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Top search engines in May 2006: Google - 49.1%, Yahoo! - 22.9%, MSN - 10.6%
71% of Internet users use search engines for health-related information
Enterprise search to generate $2.6 bln by 2010
7% of doctors recommend Google, 4% recommend Yahoo!
Top travel brand searches in May 2006: map quest, mapquest.com, travelocity
Top retail brand searches: ebay, walmart, ebay.com, target
Search engine shares in May 2006: Google - 59.3%, Yahoo! - 22%, MSN - 12.1%
In 12 months Google searches grew 34%, Yahoo! searches up 27%
Top search engines in April 2006: Google - 50%, Yahoo! - 22%, MSN - 11%
April 2006 search engine market shares: Google - 43.1%, Yahoo! - 28%, MSN - 12.9%
1% of Google searches lead to eBay
75% of top searches contain a brand name
Search engine referrals in South Korea: Naver - 58.4%, Daum - 48%, Yahoo! Korea - 32%, Google Korea - 17%
Top TV-related search engine queries: American Idol, Days of Our Lives, Deal or No Deal
Search engine market shares in March 2006: Google - 49%, Yahoo! - 22%
In March 2006 searches on Google up 41%, search on Yahoo! up 47%
Search engine market shares: Google - 42.7%, Yahoo! - 28%, MSN - 13.2%
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62% of searchers click on a result on the first page of search engine
Search engine referrals in the UK: Google - 64%, Yahoo! - 10%, AOL - 9%
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Search engine shares in China: Baidu - 56.5%, Google - 32.8%, Yahoo! - 5%
Image search market shares: Google - 71.9%, Yahoo! - 19.1%
Number of Internet searches up 38% in February 2006
Search engine shares in February 2006: Google - 48.5%, Yahoo! - 22.5%, MSN - 10.7%
Search engine market shares in February 2006: Google - 42.3%, Yahoo! - 27.6%, MSN - 13.5%
UK search engine market shares: Google - 75%, Yahoo! - 9.3%, MSN - 5.46%
Home and garden retail category generating the most searches
56% of online holiday shoppers search first and buy later
25% of searches buy the item they search for, 37% of buyers buy that product online
36% of all ads sold on Google and Yahoo! search pages are local ads
US search market shares in January 2006: Google - 48.2%, Yahoo! - 22.2%, MSN - 11%
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5,699,528,000 online searches in January 2006
Retail search engine keywords up 2.5% in Q4 2005
Only 26% of Internet users use shopping search engines for shopping research
2005 search growth only 11%
Search engine market shares in Jan 2006: Google - 41.4%, Yahoo! - 28.7, MSN - 13.7%
40% of SEOs missing out by using only Google or Yahoo!
Search engine loyalty: Google - 71%, Yahoo - 48.1%, MSN - 27.8%
44% of Americans believe Google should have turned the search data to the Feds
In January 2006 Google displayed 41.4 bln sponsored search links, Yahoo! - 23.2 bln
Online medicine shoppers start their searches at Yahoo! and Ask
Grocery shoppers use AOL and Yahoo!
Google and Yahoo! top search engines for consumer electronics
Local search to reach $13 bln by 2010
Spending on search engine ads to grow 26% in 2006
Google gained 75% more searches between December 2004 and December 2005
Search engine shares in December 2005: Google - 48.8%, Yahoo! - 21.4%, MSN - 10.9%
Search is the most popular Internet application in Italy
Number of online searches up only 10% in October-November 2005
Top search engines in November 2005: Google - 46.33%, Yahoo! - 23.4%, MSN - 11.4%
Top search engines by user experience: Google, Yahoo!, Ask
Top search engine terms in November 2005: ebay, google, yahoo, mapquest, yahoo.com, pogo.com, walmart, ask jeeves, msn, ebay.com
68% of Chinese Internet users think highly of Google, 61% acclaim Baidu and Alibaba
Search engine marketing generated $5.75 bln in 2005
52% of users searching for iPod Nano went to the Apple site
Top search engines in November 2005: Google - 39.8%, Yahoo! - 29.5%, MSN - 14.2%
Top destinations for blog searchers: Blogger, Blogwise, GlobeOfBlogs, Ask Yahoo!
90% of men and 91% of women use search engines
Top health searches on Ask.com in 2005: pregnancy, diabetes, anorexia
Top Baidu searches in 2005: MP3, Super Girl, Fairy Tale, QQ
Top news searches on Ask.com in 2005: President Bush, Iraq, Hurricane Katrina
Top Google searches in 2005: Janet Jackson, Hurricane Katrina, tsunami
Top searches on Yahoo! Canada: American Idol, WWE, Canadian Idol, NHL
Most popular searches on DogPile: lyrics, Paris Hilton, Google, eBay
Top 2005 searches on Yahoo!: Britney Spears, 50 Cent, Cartoon Network
Image searches up 36.6% in October 2005, local searches up 19.2%
Top search engines in October 2005: Google - 47.7%, Yahoo! - 21.8%, MSN - 11.3%
Top gadget searches on AOl in 2005: iPod, PlayStation 3, XBox 360
Top search terms on AOL in 2005: lottery, horoscopes, tattoos
Lycos top search terms for 2005: Paris Hilton, Pamela Anderson, Britney Spears
For 86% of expecting parents search engines are primary sources of informarion
Chinese search engine market: Baidu - 37%, Google - 23%, Yahoo! - 21%
Google preferred by 52% of Internet users, Yahoo! - by 22%
Search engine keyword prices down 4% in September 2005
Top search engines for August 2005: Google - 37.3%, Yahoo! - 29.7%, MSN - 15.8%
Top destinations for local search: Google, Yahoo!, MSN
Top search engines in October 2005: Google, Yahoo!, MSN, Ask
63% of US Internet users use search engines
100 bln searches conducted over next 12 months
Chinese Internet users to conduct 360 mln Internet searches daily in 2005
Search engine market shares for August 2005: Google - 45.9%, Yahoo! - 23.2%, MSN - 11%
20.6% of auto site visitors came from search engines
Search engine keyword prices increased from $1.37 to $1.44 between September 2004 and September 2005
Search engine keyword prices down 9% in August 2005
Search engine rankings for August 2005: Google - 37.3%, Yahoo! - 29.7%, MSN - 15.8%
43% of marketers find pay-per-click campaigns very effective
Top search engines in September 2005: Google - 56.9%, Yahoo - 21.2%, MSN - 8.9%
34% of Web ads belong to search ads, and 3% of search ads are paid by eBay
53.6% of Google users are male, 50.2% of Yahoo! Search users are female
Ukrainian search engine market: Google - 40.4%, Yandex - 16%, Rambler - 14.7%
Chinese search engine market shares: Baidu - 52%, Google - 33%
Search engine market shares for July 2005: Google - 59%, Yahoo! - 29%, MSN - 5.5%
Average user conducted 36.2 search engine queries in June 2005, 37.6 queries in July 2005
Search engine market shares for July 2005: Google - 46.2%, Yahoo! - 22.5%, MSN - 12.6%
July 2005 search engine market shares: Google - 36.5%, Yahoo! - 30.5%, MSN - 15.5%
Search engine customer satisfaction: Google - 82, Yahoo! - 80, MSN - 75, Ask - 72
56% use search engines to get to sites, 28% use bookmarks, 16% navigate a directory
Search engine market shares in July 2005: Google - 59.2%, Yahoo! - 28.8%, MSN - 5.5%
56% of large Web sites use homegrown search engines
Search index stats: Yahoo! - 20.5 bln objects, Google - 10.3 bln
Web search ads to grow at 12% a year, banner ads to grow at 7% a year
21% of time on Google and 2% of time on Yahoo! was spent on search in June 2005
Search engine keyword prices down 7 cents in July 2005
Only 1.1% of Web search results appear in all top 4 search engines
Search engine market shares in June 2005: Google - 47%, Yahoo! - 22%, MSN - 12%
Web searches growth: Google grows by 6%, Yahoo! by 9%, MSN loses 4%
Search engine market shares in June 2005: Google - 52%, Yahoo! - 25%, MSN - 10%
Search engine market shares in June 2005: Google - 36.9%, Yahoo! - 30.4%, MSN - 15.7%
88% of search engine users research specific topics, 75% need maps, 64% look for current events
Search engine keyword prices up 5c in June 2005
Referral traffic is 52.23% Google, 25.21% Yahoo! and 10.37% MSN in June 2005
$5.1 bln will be spent on search engine ads in 2005
51% of online Americans use search engines for shopping
61% of business users say improving search is top priority for corporate intranet
Most popular travel search terms land users on Travelocity, Expedia, Orbitz
Search engine keyword prices down 31 cents in May 2005, mortgage keyword down 30%
March 2005 search engine market shares: Google - 36.4%, Yahoo! - 30.6%, MSN - 16.5%
For local searches 66% turn to search engines, 34% - to Yellow Pages
43% of online buyers were delivered to retail sites by search engines
300,000 Americans searched for hybrid vehicles in March 2005
Searches for electric cars, gas prices, fuel economy and gas mileage up 300% and more
Chinese search engine market to reach $278 mln in 2005
Most popular search terms for online tax help
Average price per click up 9% in March 2005
European search engine marketing to attract 1.4 bln euros in 2005
36% of online ad spending goes to search engines
Search engine keyword prices decline 2% in February 2005
Top search engines and directories
Paid search market shares: Google - 35%, Yahoo! - 31.8%, MSN - 16%
79% of paid search money goes into 4 top categories
58% of Google users and 71% of Yahoo! users use other search engines
Top 20 UK search engines
Local search to attract $3.38 bln of ad revenues in 2009
User reach for search engines in December: Google - 44.9%, Yahoo! - 32%
ComScore on top search engines for December 2004: Google - 35%, Yah00 -32%
20% of Google users start from MSN.com
Average customer acquisition cost for search is $7-10
Search engine keyword prices dropped 3% in January
Half of manufacturers to market through search engines
Only 18% of Web users can distinguish between search result and advertisement
18.22% of December shopping traffic came from search engines
Up to 500 retailers spent $50,000 on paid search monthly
Google, Yahoo! and MSN lead the customer experience for search engines
Average price per click up 23% in December
Chinese search engine market generated $113.6 mln in 2004
$5.5 bln will be spent on search advertising in 2009
eBay, Wal-Mart, sporting good top the search engine queries list
$4 bln spent on search engine marketing in 2004
51% of spending on search engines occurs through search marketing agencies
Google averages 9c of earnings from each search query
Per-click prices go up 7% in November 2004, consumer services keywords up 32%
Most popular travel-related queries: Holiday Inn, Hotels, Hotels.com
September search engine market shares: Google - 34.9%, Yahoo - 31.5%, MSN - 15.2%
Cost of search engine keywords up 14% in October 2004
Vivisimo, Clusty, A9, AllTheWeb, Snap collectively get 7.1% of US Web users
5% of small and medium business purchase search engine listings
9.3% of e-commerce sales come from site’s internal search engine
16% of searchers bring 35% of the revenues
28% of Google searches are for product name
10% of Web searchers also search for images, 5.7% search for news
Top Russian search engines
85% of Canadians conduct a Web search at least once a month
Microsoft, Time Warner and Yahoo! are July top sites from home
Paid search to generate $2.6 bln in 2004, $5.5 bln in 2009
Amazon searches inside 120,000 books, 20 TB of data
1.2 bln US searches made in May 2004

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