Top cable programs for apparel product placements in April 2008

Product Placements	Network	# of Placements
Real World Road Rules Challenge	MTV	3,268
American Chopper	TLC	2,559
Americas Best Dance Crew	MTV	1,869
Rob & Big	MTV	1,778
Making The Band 4	MTV	1,372
Source: Nielsen

Published on: May 23, 2008 Department: Television

All Television stats

Flat panel TV sales up 26% in North America in Q2 2008
Average Brit spends 7 hours 9 minutes watching TV
255 mln households to have HDTV by 2013
Online ad spend for 2008 Olympics to reach $100 mln
57% of Americans are into Summer Olympics
20% of television viewing now occurs online
US TV watching by age groups
How Americans watch TV
90% of Americans 18-28-year-old own a PC
LCD TVs recommended over plasma TVs in retail, Samsung and Sony top recommended brands
162 mln Americans went online in May 2008
162 mln Americans went online in May 2008
TV users watching more TV than ever before (127 hours a month)
Top visited US TV websites in 2006-2008 TV seasons
Most popular broadcast networks, 2006-2008
Top-visited US broadcast TV show websites in 2007
24% of European households don’t have landlines
Mobile TV to generate $19 bln by 2012
UK Internet ads to overtake UK TV ads
Mobile TV to generate $19 bln by 2012
Top programs for product placement on broadcast TV in Q1 2008
Top brands for product placement on broadcast TV in Q1 2008
Top-10 brands for Q1 2008: product placement on cable TV
Top programs for product placement on cable TV in Q1 2008
Top cable programs for apparel product placements in April 2008
65% of women watch less television due to writers’ strike
25% of Americans have an HDTV set
44 mln homes to have HDTV by year-end 2008
Top cable TV programs with product placements
Top TV programs with product placement in 2007
US TV networks earn $380 per household in ad revenues
Global network TV ad revenues, 2007-2012
57.6% of Libertarians spend more time watching cable stations than broadcast networks
Global network TV ad revenues per household
Network TV ad revenues to reach $148 bln by 2012
Only 19% of Americans plan to buy HDTVs
Network TV ad revenues to reach $123 bln in 2008
Global pay TV advertising forecasts
Pay TV will grow to 17% of the 2012 total ad spending
Demand for small/medium displays exceeded supply by 0.8% in Q4 2007
Local market prepared for digital TV transition
HD networks to reach 67.5% of US households in 2012
14% of mobile phone owners watched video on their cell phone
38% of sports fans will download a game online in the next 2 years
UK TV ad market grew to $2,234 mln in 2007
IPTV revenues to reach $14 bln by 2012
13 mln households are unprepared for digital transition
9% of primetime TV viewers watch more TV after writers’ strike is over
Network TV Web site visitors overlap
LCD TVs generated $1.7 bln in December 2007
12.3 mln IPTV subscribers worldwide
Americans 18-49 actually watch more primetime TV, thanks to DVRs
149.5 mln digital TV subscribers in Western Europe and US in 2007
EMEA TV ad market will increase 159% by 2012
LCD TVs overtook CRT TVs in 2007
35% of Americans aged 65+ get their news online
Direct-to-home pay-TV to grow 7.6% a year
What Superbowl viewers did online on Superbowl dat
22% of young US women watch network TV Web videos
Demographic profile of households unready for digital TV conversion
Top plasma TV vendors in Q4 2007
93% of Veoh visitors go to Youtube
Top LCD TV vendors in Q4 2007
Mobile/handheld TV could bring $2 bln by 2012
US flat panel HDTV sales up 27% in December 2007
180 mln flat panel TVs to sell globally by 2012
66% of US TV broadcasters plan more HDTV
54% of Americans not familiar with IPTV
Television broadcast market will grow to $326.2 bln by 2010
11% of Americans time-shift their primetime into 11pm-midnight
193.5 mln digital TV users in Western Europe and the US in 2010
2007 broadcast revenues: US - $132.4 bln, Europe - $72.8 bln
Digital TV transition awareness up 80% since 2006
Mobile TV viewers and ex-viewers in EU countries
20% of Americans watch 841 minutes of TV a month
Favorite part of watching the Super Bowl
Super Bowl advertiser websites by US visits in 2008
Top brands who paid for product placement in 2007
51% of digital cable households have only one TV set connected to digital cable
47% of UK males would give up sex for a 50″ HDTV
Revenue for Hispanic TV stations to grow at 5.4% a year
87.6% of US households have multichannel TV subscriptions
33% of over-the-air TV households don’t know about digital transition
17% of US households do not have any TVs connected
100 mln DMB-T/H users in China by 2013
Global DTT receiver market will reach 350 mln units in 2013
70% of US consumers not interested in high-def DVD players
Who spent money on TV ads in Q1-Q3 2007
TV shows with most product placements
43% of US households would buy a digital TV converter box
462 mln mobile TV subscribers by 2012
What TV networks make on World Series and NCAA Final Four
TV ad revenues were $22.2 bln in 2007
Top 5 Superbowl advertisers
99% of US households have 1 TV, 47% have 3+
46% of HDTV buyers want better picture quality
Advertising revenues will decline by 3% in 2009
52% of men will try to make an effort to watch SuperBowl in HD
TV viewers engage 47% more with online ads
79.1% of web users are aware of the Hollywood writers’ strike
15.4% of Web users can turn the television off if Hollywood writers’ strike continues
47% are planning to buy an LCD, 33% will buy a plasma HDTV
89% of satellite TV subscribers live in single family house
LCD revenues to grow 14% in 2008
16% of Americans who do not have cable or satellite bought TV to play videogames
Americans viewed 9.5 bln Web videos in November 2007
LCDs to generate $116.2 bln by 2011
33% of US households do not know what to do with TVs after digital switch
61% of broadband Internet users watch online video
69% of Americans think PCs are more entertaining than TV
47% more engage with TV ads online
17 mln IPTV subscribers in China by 2011
90% of US cable operators offer HDTV
165.3 mln LCD TVs to sell in 2011
1.2 bln HDMI-enabled devices by 2010
Consumer electronics sales to grow 6.1% in 2008
Americans choose smaller 1080p TV over a larger 720p
80% of TiVo owners and 82% of other DVR owners likely to skip commercials
48% of US households aware of digital TV transition
US DVR penetration is at 20%
More than 50% of US households have digital TVs
38% of US consumers watching TV shows online
Ad engagement for online shows is 25% higher than TV shows
12.1% of Americans have 2+ HDTVs
US HDTV sales to top $65 bln by 2009
1080p LCD TV to generate $75.4 bln in 2011
30% of cable subscribers would drop cable if shows were available over broadband
Japanese and Americans watched 4.5 hours of TV a day in 2006
Digital television to reach 64% of US households by 2008
771k LCD TVs with backlight to ship by Q4 2008
North American LCD TV market: Sharp regains number 1 spot from Vizio
52% of urban males do not get enough international content on their TV
78% of mobile TV users are in Asia-Pacific
34-inch plasma display panels ASP to decline to $124 by 2011
4.5 mln IPTV subscribers worldwide in 2006
Plasma panels market in Q3 2007
13.7% of Americans have HDTVs
Flat panel TV spending to exceed $100 bln in 2007
720k HDTVs sold in France in 2 months preceding Rugby World Cup
102.5 mln LCD TVs to sell in 2008
Television market to grow at 4% a year
85% of HDTV owners are happy with picture quality
Plasma displays to grow 25% in 2007
84% of UK homes have digital television
Only 5% of Europeans want TV on mobile screens
Average LCD TV in August 2007 was $1931
144 bln digital TVs will sell by 2011
75% of TV shipments were flat TVs in Q2 2007
LCD TV outsourcing generate $8.9 bln in 2006
Vizio becomes US LCD TV market leader in Q2 2007
TV shipments up 7% in Q1 2007
LCD panels to generate $66 bln in 2007
75% of HDTVs sold by 2011 will be LCD TVs
China to lead the world in IPTV by 2011
IPTV video services to generate $26.3 bln by 2011
Plasma display panels to generate $8.6 bln in 2007
Residential video to generate $170 bln worldwide in 2007
20% of US households have a DVR
China to export 39.6 mln televisions in 2007, set 38.3 mln for domestic market
Internet TV to generate $5.79 bln by 2011
Chinese HDTV market to generate $358 mln by 2011
4.75 mln HDTV sets shipped in 2006
Top states with IPTV interest: Hawaii, New Jersey, North Dakota
105 mln satellite, cable and IPTV subcriptions worldwide
30% of US households have an HDTV
Global LCD TV market down 8% in Q1 2007
Asia-Pacific sports right market to grow to $17.7 bln in 2011
25% of TV receivers shipped by 2013 to be non-traditional
US television market to generate $85.4 bln in 2011
72% of Americans with college education cannot tell the difference between 720p, 1080i and 1080p
2.7 mln IPTV subscribers in Asia in 2006
Global electronics display market to exceed $100 bln in 2007
Large-size LCD panels to grow at 12% a year
Indian TV market to generate $4 bln by 2011
IPTV telecom equipment to generate $22.1 bln by 2011
Eastern European LCD TV market to generate 4.1 bln euros by 2011
130 mln mobile TV subscribers by 2011
50.8 mln PC-TV tuners will be sold worldwide by 2011
103 mln IPTV subscribers globally by 2011
LCD panel pricing up 2% in April 2007
Asia-Pacific set-top market growing faster than the rest of the world
270 mln TFT-LCD panels shipped in 2006
105.8 mln IPTV subscribers in 2011
Plasma display panels market in Q4 2006
81 mln set top satellite TV boxes to be sold by 2010
HDTV content in Asia-Pacific to generate $8.06 bln in 2012
PC TV tuner market to grow to 41 mln units in 2011
27.5 mln digital cable set top boxes shipped in 2006
75.2 mln LCD TVs to be shipped in 2007
$300 mln earned on mobile TV in 2006
$18.2 bln of TVs sold in retail in 2006
IPTV to generate $23.5 bln in 2010
27.5 mln digital cable boxes shipped in 2006 worldwide
3.6 mln IPTV subscribers in 2006
117 mln DTH-TV subscribers by 2010
32″ LCD TV panels to drop below $300 in March 2007
LCD TV market in Q4 2006
1.1 mln 42″ LCD TVs to ship in 2007
14.5 mln global IPTV subscribers in 2007
LCD TV revenues to rise 20% in 2007
23 mln IPTV subscribers in China in 2012
Digital TV set-top box to generate $1 bln
19 mln units set-top IP boxes to ship by 2010
7.1 mln TVs to sell in North America in Q1 2007
LCD TV shares in Q4 2006
151 mln HDTV homes in 2006
Local TV stations will make $618 mln off Internet ads in 2007
Cable and broadcasting industry to spend $49 bln in 2007 on IT
175 mln digital TV subscribers in 2006
Satellite TV uplinks to generate $306 mln in 2010
276 mln digital pay TV subscribers by 2010
65 mln IPTV subscribers by 2010
Cable operators to spend $24 bln on digital upgrades in 2012
6.3 mln IPTV subscribers in China by 2010
LCD vs. plasma sales in Q3 2006
HDTV sales up 52% in Q1-Q3 2006
Video download market: iTunes - 67%, MovieFlix - 19%, CinemaNow - 9%
154.3 mln large-sized TFT panels to ship in the first half of 2007
39 mln HDTV subscribers in Asia-Pacific in 2011
20% of all TV households to have IPTV by year-end 2010
355 mln cable TV households worldwide
TV shipments up 7% in Q3 2006
12 mln digital cable set top boxes to ship in China by 2010
In 2005 holiday season HDTV sales generated $2.2 bln
Plasma TV market will peak to $24 bln in 2008
43% of Britons watch less TV due to proliferation of online video
LCD TV prices will fall 30% or more in 2007
By 2009 LCD TVs to outsell CRTs
Western European IPTV to generate $4.3 bln by 2010
20 mln LCD TVs made by Chinese companies to sell in 2010
27% of sports fans watch significantly more TV after getting HDTV
Plasma TV shipments up 47% in Q3 2006
Average LCD TV selling price up to $1,020 in September 2006
9.2 mln Taiwanese LCD TVs to ship in 2006
TV DVDs amount to 9% of DVD business in June 2006
Top cable TV markets: China - 106 mln, USA - 69 mln, India - 46 mln
Cable TV infrastructure equipment sales to generate $2.1 bln in 2010
26% of HDTV owners have more than one HDTV set
250 mln DVR owners by 2011
48.8 mln IPTV subscribers by 2010
Subscriber growth for satellite TV down 29%
100 mln Internet-based TV subscribers by 2010
42 inch plasma TV prices down 10% in 60 days
65.5% of Americans get their news primarily from local TV
LCD TV market shares in Q2 2006
TV production up 5.7% in 2006
Ad-splicing equipment to generate $1.8 bln by 2011
2.73 TVs, 2.55 people in average US households
49.5 mln TFT LCD panels to ship in 2006
50 mln hybrid set top boxes to be shipped by 2011
19.7% of Americans to have DVRs by year-end 2006
73 mln cable TV subscribers in the US
30% of Americans to have HDTVs by year-end 2006
IPTV subscriptions to generate $13.2 bln in 2010
LCD TV sales up 135% in Q2 2006
Plasma TV sales up 95% in Q2 2006
20.3 mln HDTV households by year-end 2006
$4 bln of flat panel TVs sold in the first half of 2006
On-demand customers buy only 1% fewer DVDs per year
63 mln IPTV subscribers by 2010
63.1 mln IPTV subscribers by 2010
20% of all Americans and 15.7% of DVR owners watch 44.5+ hours of TV weekly
99% of US households have access to at least one HDTV station
34 mln IPTV subscriptions globally by 2010
Top LCD TV manufacturers in Q1 2006
LCD TVs to account for 56% of TVs sold in 2010
7.3 mln LCD TVs sold in Q1 2006
Global TV market leaders in Q1 2006: TTE, LG, Samsung
LCD TV shipments in Europe up 124% YTY in May 2006 with FIFA World Cup boosting demand
Top plasma TV and panel manufacturers in Q1 2006
17% of Americans have HDTV
Prices for 32 inch LCD TVs down 17%, prices for 42 inch LCD TVs down 14% so far in 2006
102 mln mobile TV subscribers by 2010
37.4% of HDTV owners have a vague idea of what HDTV actually means
69% of monitors in 2006 and 27% of TVs sold in 2006 to be LCD
26% of US households to have HDTV by year-end 2006
37 inch LCD TV prices down 30% so far in 2006
25% of US households to own DVRs by 2008
67% of children under 2 watch TV at least once a day
Video on demand to generate $163 per subscriber a month by 2009
Flat panel TVs to generate $72 bln by 2010
21.1 mln Latin American households subscribe to multichannel TV
17% of US consumers have a flat panel TV, 49% plan to get a flat panel
53% of Internet-enabled Asian households want to view digital photos on TV
13 mln PC-TV tuners were sold in 2005
HDTV market to hit $65 bln by 2009
1.5 mln paying IPTV subscribers in mid-2005
Mobile TV to be worth $8.4 bln by 2010
36.9 mln IPTV subscribers in 2009
81% of Americans worry about TV that their children watch
31.2 global households to have DVRs by 2006, 49 mln by 2007, 71.6 mln by 2008
Only 5% of satellite or cable TV customers would switch to telecom TV
3 mln plasma TVs sold so far
TV market leaders in 2005: LG, Samsung, TCL
53 mln IPTV subscribers by 2009
52% of US TV watchers would switch paid TV services if they could get a better price
Top-selling TV brands: Sharp, Sony, Philips, Samsung
LCD market up 535% in Indonesia, up 456% in Chine, up 417% in Korea
56% of Americans know what IPTV is
40 IPTV networks will have more than 100K subscribers in 2009
US DVR penetration reaches 7%
62% of African Americans, 51% of whites and 44% of US Hispanics have more than 2 TVs
17 mln IPTV users in China by 2009
HDTV market to reach $65 bln by 2009
4% of Western European households have IPTV
TV viewing at highest levels ever
19.1% of Internet users interested in on-demand television purchases
51% of US households have cable TV, 26% - satellite
TV usage for young men 18-24 up 5% in 2005
7.5 mln cable VOD users at the end of 2004
49% of HDTV owners do not take full advantage of HDTV
DVD sales to grow 12% in 2005, 9% in 2006
13% of all TVs shipped in Q3 2005 were LCD TVs
8.7 mln Europeans to have IPTV by 2009
DVR families watch 5.7 hours of TV a day, regular families - 5.1 hours
27% of US households get their TV service via satellite, 60% - via cable
54% of Canadians rent movies, but only 29% go to movies
TV product placement generated $1.9 bln in 2004
13-14% of TV time for men and women 18-49 is out of home
4.5 mln set top box subscribers by 2008, $231.3 mln industry
Global plasma TV market will reach $11.6 bln in 2005, LCD TV to reach $22.133 bln
$1.06 bln worth of pay TV stolen in Asia in 2005
Local TV revenues down 7.2% in Q2 2005
3.7 mln IPTV subscribers in 2005, 36.9 mln by 2009
63% of US households to own HDTVs by 2010
Cable TV ad revenue up 15.3% in the first half of 2005
TV spot ad revenues to grow 6.1-7.9% in 2006
59% of digital TV sibscribers will have interactive platforms by 2009
20.8% of average working day is spent on media
By 2010 128.4 mln people will watch TV on their mobile devices
12% want video to go on their portable devices
Oversupply of LCD TVs to reach 6.2% in Q4 2005
By 2008 50% of 40-inch and larger TVs will be plasma sets
Plasma TV prices down 18% in the first half of 2005, down 3-5% in Q3 2005, down 1-2% in Q4 2005
52% of TV ad viewers would buy a product after viewing commercials, 23% - after viewing branded progrqam
27% of US households interested in interactive TV
1.13 mln plasma TVs sold in Q2 2005
In 15 years 80% of households will own a high-def TV
6% of European households to subscribe to IPTV by 2009
PC TV tuners to generate $3.7 bln by 2009
In May 2005 51% of the 37-inch TV sets were LCD TVs
42% of rural customers get their TV through satellite, 37% through cable
Average American watches TV 14 hours a week, broadband American - 12 hours a week
Flat-panel TV sales: 10.9 mln in 2004, 20.8 mln in 2005, 30.58 in 2006
Australian digital TV penetration is 14%
1.3 bln euros earned on selling movies to European pay TV networks
38.2% of DVDs rented in Japan in 2004 contained Japanese movies
Only 44.4% of commercial videos sold via the Web are feature movies
How European cable companies make money
LCD TV shipments to increase 87% in 2005
75% of Brits and Japanese show strong interest in IPTV
Digital terrestrial TV set-top boxes to generate $10 bln by 2009
TV watching beneficial for reading skills for kids 3-5
366,000 Swedish households have access to IPTV
8 mln LCD TVs sold in first half of 2005
300,000 digital TVs sold in France within the first 3 weeks of DTT service
In Japan LCD TVs outperform CRT TVs in May 2005
266 mln TV sets in the US
Video-on-demand to bring in $536 mln in the US in 2005
Primetime TV ad sales to grow 2% in 2005-2006
66% of Americans who plan to buy a TV want a flat-panel set
Employed college grads spend 6% of their time on TV, unemployed high school grads spend 17%
TV on DVD sales up 24%
42% of TV watchers asked their doctors about drugs advertised
20 mln IPTV subscribers in Asia by 2009
Chinese digital TV production to grow at 37% a year
Digital TV sales up 70% in 2004
40% of US households will have DVRs by 2009
74% of European households to have digital TV by 2009
125 mln people to watch TV on their cell phones by 2010
1.9 mln people had broadband TV in 2004, 25.3 mln will buy it in 2008
10.4 mln digital TVs sold in Asia in 2004, 28,8 mln will be sold in 2008
20.9 mln Americans will have a digital TV by year-end 2005
TV shows on DVD generated more than $1.5 bln in 2003
LCD TV market shares for Q4 2004
TV networks could lose $27 bln in 5 years to ad skipping
10 mln US households have HDTV
103-108 mln Americans watch primetime TV daily
Panasonic expects US plasma TV market to reach 1.6 mln units in 2006
29% of US consumers would want TV+phone+Internet bundle to come from cable operators
DVD sales and rentals generated $9.3 bln in Germany, France, Italy, Spain and UK
14 mln British households have digital TV, 6 mln have broadband
LCD TV shipments up 123% in 2004
DVR owners spend 48% more time on newspapers and 40% on the Internet
78% of cable operators increased revenues due to voice, video and data services
42.2 mln digital TV users, 11.3 mln IPTV users in Europe by 2010
2.8 mln plasma TVs sold worldwide in 2004, 1.1 mln of them in Q4 2004
8.8 mln LCD TVs sold worldwide in 2004, 3.6 mln of them in Q4 2004
Germany television market overview
18.5% of all TV downloads happen in UK, 15.6% - in Australia
47% of TV viewers believe primetime advertising is better
10% of TVs sold in 2005 will be LCD TVs
6.97 mln digital TVs sold in 2004
15 mln UK homes to have video-on-demand by 2008
60.1% of Americans browse the Internet while watching TV
Interactive program guides for PVRs to generate $1 bln by 2008
51% of Internet users want to record TV content in digital format
39% consider TV and 32% consider e-mail the most effective advertising medium
23 mln Americans subscribe to satellite TV, 73.7 mln have cable
Average digital TV to cost $690 in 2008
200K digital TV subscribers in China in 2003
37 mln US households to subscribe to HDTV by 2008
11 mln US households will have digital TV set by year-end 2004
Digital projection TVs outsell plasma screens
UK digital TV penetration is 38.79% in 2003
Cable owns 75% of TV market, satellite - 22%
25% of people think they own an HDTV, 50% don’t buy the product due to difficulties in using it
30% hate cell phones, 25% - alarm clocks, 23% - TV
Demand for HDTV tuners up
4.7% of TV sets sold in US are US-made
Digital TV set-top boxes grew 28% in 2003
15% of US adults plan to get HDTV
Flat panel TV pricess will fall 30% in 2004
Rear-projection TV sales
Decima: Digital TV penetration in Canada will reach 41% by 2004 year end
Plasma TV and LCD TV sales projections

IT Facts

Top cable programs for apparel product placements in April 2008

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