|
Unique Visitors, 000 |
% Reach |
| Total Internet |
188,010 |
100.0 |
| Snap Shots Network |
18,556 |
9.9 |
| AdOn Network |
16,825 |
8.9 |
| GoFish Networks |
9,865 |
5.2 |
| Widgetbucks Network |
9,622 |
5.1 |
| HispanoClick by Batanga |
8,370 |
4.5 |
| Indieclick |
6,885 |
3.7 |
| The Heavy Men’s Network |
3,379 |
1.8 |
| NeoEdge Game Network |
911 |
0.5 |
| Source: comScore |
Published on: May 1, 2008
Department:
Advertising
All Advertising stats
- 74% of all e-mail in Q2 2008 was spam
- Top Russian Internet advertisers: Ford, MTS, Megafon, GM, Vympelkom
- 30% of online ads was sold through ad networks in 2007
- Top US search sites in May 2008
- Worldwide spending on Internet ads will total $65.2 bln in 2008
- Central European ad market to grow 42.1%
- Online ad spend for 2008 Olympics to reach $100 mln
- Top ad carriers in June 2008
- 20% of television viewing now occurs online
- Global spending on Internet ads will total $65.2 bln in 2008
- Top online ad campaigns by fast food chains
- Google has 77.4% of US search ad market
- Magazine ad revenues down 3.1% in the first half of 2008
- 15% of consumer time is spent online, 9% of ad budgets are currently online
- Top US advertising carriers in May 2008
- How dependent are sites on search engines in May 2008
- Online ad spending to reach $43.4 bln by 2013
- By the end of 2008 online ads will attract 10% of global ad spending
- Internet ads grew by 23.9% to $7.1 bln in Q1 2008
- Video ads will grow 7x from $0.5 bln in 2007 to $3.8 bln in 2012
- Fastest-growing global ad market: Latin America
- Video games to reach $68.3 bln by 2012
- Mobile TV to generate $19 bln by 2012
- UK Internet ads to overtake UK TV ads
- Q1 2008 Internet ad revenues reached $5.8 bln
- Mobile TV to generate $19 bln by 2012
- Top US ad carriers in April 2008
- Top Web sites in US in April 2008
- Norwegian online advertisers spend 133 euros per user
- European online ads market generated 11.2 bln euros in 2007
- Newpaper digital ad revenues to reach $150 bln by 2011
- Only 0.4% of grocery coupons get used
- 2007 US ad revenues up 26%
- eCPMs for large Web sites down 52% in April 2008
- 45% of US adults like sites that use personal information for advertising or content
- The recruitment sector is the leader of advertising market with 25.7% share
- Insurance leads from different sources and quote completion stats
- Growth in Online Auto Insurance Quotes
- What people do after seeing an ad with an URL
- Selected niche ad networks traffic in March 2008
- Top US newspapers by subscriber count, April 2008
- 38.6% of Americans feel they get targeted ads
- $3.2 bln spent on newspaper Web site ads in 2007
- $847 mln spent on newspaper Web site ads in Q4 2007
- 56% of online newspaper readers researched a product advertised in the newspaper
- 47% of newspaper readers go directly to an advertised URL
- 52% of newspaper readers would buy the product after seeing newspaper ad
- Search ads grew by 39% in UK in 2007
- UK online ads reached $5.5 bln in 2007
- Web 2.0 spending to reach $4.6 bln by 2013
- Top 15 ad networks, March 2008
- Automotive was the top advertising market in 2007
- 2007 ad spending vs. 2006 ad spending
- Newspapers made $2 bln in online local ads in 2007
- Where top advertisers spent their budgets in 2006 and 2007
- Top cable TV programs with product placements
- Top TV programs with product placement in 2007
- US TV networks earn $380 per household in ad revenues
- Ad spending by top 10 advertisers in 2006 and 2007
- Ad market generated $149 bln in 2007
- Global network TV ad revenues, 2007-2012
- Global network TV ad revenues per household
- Network TV ad revenues to reach $148 bln by 2012
- Network TV ad revenues to reach $123 bln in 2008
- US online ad spending to grow 23.4% in 2008
- Newspaper ad spending reached $12.6 bln in Q4 2007
- Global pay TV advertising forecasts
- 68% of Canadians like to read newspaper during weekends
- 66% of Canadians enjoy newspaper ads
- UK TV ad market grew to $2,234 mln in 2007
- US online ad spending to reach $24.8 bln in 2008
- Ad revenues will grow 3.6% in Europe and 3.7% in the US in 2008-2012
- 25% of US cell phone users saw a mobile ad
- 45% of Canadians sometimes read the newspaper for the ads
- Most remembered Super Bowl 2008 advertisers
- In-game ads generated $295 mln in 2007
- Widget and social app ad spending to reach $40 mln in 2008
- EMEA TV ad market will increase 159% by 2012
- What Superbowl viewers did online on Superbowl dat
- US direct marketing market reached $173.2 bln in 2007
- 61% of Canadians prefer newspaper ads to TV
- Mobile ad revenues to hit $533 bln by 2010
- Top online advertisers in January 2008
- 49% of Canadian read newspapers ads to find the best gift
- Platform A ads reach 91% of Americans
- Global ads market reached $600 bln in 2007
- 64% of Canadiand re-read newspaper ads
- Global advertising market will grow to $41.4 bln in 2012
- In 2012 21% of global ad spending will happen online
- $21.1 bln spent on Internet ads in 2007
- Global ad market reached $600 bln in 2007, 7.4% of it was Internet
- 19% of online ad spending in 2007 was with portals, down from 24%
- Mobile ad market
- Television broadcast market will grow to $326.2 bln by 2010
- 2007 broadcast revenues: US - $132.4 bln, Europe - $72.8 bln
- Top US advertisers in December 2007
- Top ad buyers in Q1-Q3 2007
- Favorite part of watching the Super Bowl
- Spending by dating sites in Q1-Q3 2007
- Ad spending by sectors in Q1-Q3 2007
- Super Bowl advertiser websites by US visits in 2008
- 6% of users click 50% of ads
- Religious organizations spent $1.3 bln on direct mail in 2007
- Top brands who paid for product placement in 2007
- Where dating services spend money, Q1-Q3 2007
- Q1-Q3 2007 ad spending down 0.1%, Internet ads up 15.9%
- 45% of marketers spent over $500K on online marketing in 2007
- 56% of people were happy to have received political SMS ads
- 37% of Americans started paying attention to campaign after getting an SMS ad
- Commercial email in health services companies will grow by almost 25% in 2007-2012
- Click fraud origins: India - 4.3%, Germany - 3.9%, South Korea - 3.7%
- Click fraud at 16.6% in Q4 2007
- Revenue for Hispanic TV stations to grow at 5.4% a year
- Spending on direct mail to grow 40% in 2008
- Mobile marketing revenues to hit $24 bln in 2013
- Top 10 US advertisers in Q1-Q3 2007
- Mobile search and display revenues will reach $1.91 bln by 2012
- US online ads to reach $50.3 bln by 2011
- Top 25 advertisers in African American media
- Ad spending for African American consumers reached $2.3 bln
- Global ad spending to reach $479 bln in 2008
- Who spent money on TV ads in Q1-Q3 2007
- TV shows with most product placements
- 38% of marketers think search ads have the best ROI
- 78 mln of US mobile users saw a mobile ad
- US 2008 ad spend to reach $168.8 bln
- 51% of marketers cannot track campaigns across multiple channels
- Top display ad carriers: Yahoo!, Fox Interactive, Microsoft, Time Warner
- What TV networks make on World Series and NCAA Final Four
- TV ad revenues were $22.2 bln in 2007
- Top 5 Superbowl advertisers
- Advertising revenues will decline by 3% in 2009
- Media mergers and acquisitions generated $110 bln in 2007
- TV viewers engage 47% more with online ads
- Women and younger consumers have higher levels of engagement online
- 60.1% of marketers plan will increase marketing budgets in 2008
- 74% of marketers to increase Web development budgets
- Ads should be on 15-20% of visible Web page
- 40% of marketers to increase direct mail budgets in 2008
- Super Bowl advertising: rates and revenue (1988-2007)
- US ad market to grow 4.2% in 2008
- In 2006 6% of ad money was spent online in Japan
- Japanese mobile ads grew by 42.5% in 2007
- Japanese online ads to generate $6.8 bln by 2011
- Local ads to grow at 13% a year
- Social network ad market to grow to $2.2 bln in 2008
- Outdoor video ads market, 2006-2011
- 8% of all ad money to be spent online in 2007-2008
- US and European mobile ads to exceed $5 bln by 2012
- 76% of ad executives expect online share of spending to increase
- Ad-supported mobile messaging will rise to $12 bln by 2011
- US B2B online ads to generate $4.4 bln in 2008
- Internet ads to grow 14.4% in 2008
- Chinese advertising market to increase 15% in 2007
- Men recall mobile ads 20% better
- Radio stations to make $28.7 bln by 2016
- 56% of Americans use SMS, 33% see ads on cell phones
- E-mail CTR reaches 3.9% on Wednesdays
- 47% more engage with TV ads online
- E-mail marketing spending to reach $2.1 bln by 2012
- UK Internet ad spending to grow 30.8% in 2008
- 80% of TiVo owners and 82% of other DVR owners likely to skip commercials
- Ad engagement for online shows is 25% higher than TV shows
- Ad buyers in the US, Q1-Q3 2007
- Top ten US advertisers, Q1-Q3 2007
- US ad spending shifts from media type to media type
- US ad spending by media, Q1-Q3 2007
- Mobile ads to generate $1.2 bln in Japan in 2012
- Global ad spending on social networks to top $4 bln in 2011
- Online ad spending to grow 29% in 2008
- Online video ads to generate $1.3 bln in 2007
- Internet ad revenues reached $5.2 bln in Q3 2007
- 12% of ad money to be spent online in the US in 2010
- Russian online ads generated $151 mln in the first half of 2007
- US interactive marketing spending to reach $61 bln by 2012
- 33% of European advertisers to have social networking presence
- Click fraud reached 16.2% in Q3 2007
- $61 bln will be spent on interactive marketing by 2012
- US Intetnet ad revenues up 26% in the first half of 2007
- UK Internet ad spending up 41.3% in the first half of 2007
- Only 19% of online advertisers are satisfied with their agency
- US mobile search revenues to reach $1.4 bln by 2012
- US ad spending down 0.3% in the first half of 2007
- Online spending by small businesses to reach $70 bln by 2012
- Newspaper classifieds trends so far in 2007
- In-game ads to generate $852 mln by 2011
- 25% of TiVo owners rewind to watch a commercial
- Who displays most Google ads: MySpace, Google, AOL, MapQuest, NeoPets
- Internet ads to surprass newspaper ads by 2011
- Advertising on sports Web sites to reach $1.1 bln in 2011
- In-game ads to generate $2 bln by 2012
- In-game ads to generate $971.3 mln by 2011
- UK online advertising, 2006-2011
- US online ad spending to double by 2012
- $78.4 bln to be spent on Internet ads in the US in 2011
- 35% of online game ads to display on console games by 2012
- Internet ad spending to reach $35.4 bln by 2012
- US ad market to generate $152.3 bln in 2007
- Behavioral ads to generate $1 bln in 2008
- $7.5 of local ads to be bought online in 2007
- Internet ads reached $4.9 bln in Q1 2007
- US ad market in 2006
- $421 mln was spent on mobile ads in 2006
- Digital addressable advertising to generate $540 mln by 2011
- Mobile ads to generate $3 bln in 2007
- 26% of large Internet advertising to increase search engine marketing spending
- Top Web advertisers in March 2007: Experian, NexTag, Verizon
- Internet ad spending to grow 28.2% globally in 2007
- Addressable TV advertising to generate $680 mln in 2011
- Internet ad revenues reached $16.8 bln in 2006
- 11.4% of all UK ad money was spent on Internet in 2006
- Top industries spending on advertising in 2006
- Product placement is a $3.36 bln industry
- Top advertisers in 2006
- Advertising specialties generated $18.6 bln in 2006
- 2006 media shares by ad spending
- Ad spending by media in 2006
- Top Web advertisers in February 2007: Experian, NexTag and NetFlix
- Top ad carriers in February 2007: Advertising.com, ValueClick, Yahoo!
- Newspaper ad spending down 2.2% in Q4 2006
- Internet ads up 17.3% in 2006
- 24% of TV viewers remember KFC Famous Bowls, 22% remember Nintendo Wii
- $16.8 bln spent on Internet ads in 2006
- 32% of Web video searchers are frustrated by the amount of ads
- Online job ads to generate $5.9 bln in 2007
- $81 bln of online ads to be sold by 2011
- Top Web advertisers in January 2007: Experian, NexTag, AT&T
- Top Web advertisers in December 2006: Experian, AT&T, NexTag
- Ads on newspaper Web sites up 23% in Q3 2006
- 15% of consumers receive 1.5 bln of brand impressions daily
- 52% of very small businesses to increase online spending
- Korean search advertising to bring in $547 mln in 2006
- Mobile advertising to generate $1.9 bln in 2006
- 10.5% of all UK ad money to go to Internet in 2006
- Ad spending per each geographic area in the United States in 2006
- Newspaper ad revenues down 1.5% in Q3 2006
- Top Web advertisers in October 2006: GUS plc, NexTag, NetFlix
- $4.2 bln spent on Internet ads in Q3 2006
- Top Web advertisers in September 2006
- Top ad carriers in September 2006: Advertising.com, ValueClick, Yahoo!
- $865 mln of Internet ad money to go to social networks in 2007
- Top ad carriers in August 2006: Advertising.com, ValueClick, Yahoo!
- Online ads in UK up 40.3% in the first half of 2006
- Top ad carriers in July 2006: Advertising.com, Yahoo!, ValueClick
- $4.1 bln spent on Internet ads in Q2 2006
- Most popular minutes for radio commercials
- Only 30% of European broadcast revenues come from sources other than ads
- Ad impressions in August 2006: Yahoo! Mail - 41.4%, MySpace - 16.1%
- US ad spending up 4% in the first half of 2006
- $311 mln spent on political ads so far this year
- Online ads overtake magazines in UK
- Top Web advertisers in June 2006
- Top Web advertisers in July 2006: GUS, Verizon, United Online
- Viewed TV ads to decline by 23%
- Social network ad spending to reach $1.8 bln by 2010
- US ad spending up 5.6% in Q1 2006
- 27% of Web advertisers pulled back their budgets due to click fraud
- Video ads market shares: Yahoo! - 24%, TimeWarner - 14%, Microsoft - 11.4%, Viacom - 8.5%
- $2 bln will be spent on online real estate ads in 2006
- 25% of online advertisers to buy into behavioral targeting by 2007
- Ad agencies worry about online video ads availability
- Ad spending on consumer print magazines to grow 3% in 2006
- PC in-game ads to generate $400 mln by 2009
- 2.3% of online ad spending in 2006 to go towards video ads
- US ad market to reach $150.3 bln in 2006
- Ads on newspaper Web sites up 35% in Q1 2006
- Top categories for ad spending: telecom, financial services, local services
- Top advertisers in Q1 2006
- Ad spending up 5.2% in Q1 2006, Internet ad spending up 19.4%
- Online video ads to generate $300 mln
- $3.3 bln spent on ads to Hispanics in 2005
- Internet ads revenue reached $3.9 bln in Q1 2006
- Newspapers account for 17-18% of US ad market
- Automaker TV ad spending down 0.6% in Q1 2006
- 23% of heavy gamers are very familiar with in-game ads
- 33% of heavy gamers are ok with in-game ads
- Top Internet ad venues: Advertising.com, Yahoo!, ValueClick
- Top Web advertisers in April 2006: Vonage, GUS, United Online
- Broadcast TV product placements up 30% in 2005
- Spending on display ads to grow 27% in 2006
- US ad market up 3.9% in 2005, 6.6% in 2006
- Online ad spending to reach $1 bln in China by 2007
- 53% of DVR owners skip commercials
- 97.1 bln ad impressions purchased in March 2005, 185 bln in March 2006
- Keyword searches represented 41% of display ads in 2005
- US Internet ad market generated $12.5 bln in 2005
- Local ads generated $4.8 bln in 2005
- Top ad carriers in March 2006: Advertising.com, Yahoo! sites, ValueClick
- In 2005 in-game ads generated $56 mln
- Business publication ad revenue down 0.1% in 2006
- 10% of all US ad money to go to Internet ads
- Top Web advertisers in March 2006: Vonage, GUS, Verizon
- Online ads to overtake outdoor ads in 2007
- 75% of manufacturing companies to increase online marketing spending in 2006
- Top consumer good advertisers on the Web: General Mills, Nestle, Procter and Gamble
- Over 50% of marketers use behavioral targeting
- 30% of potential buyers pay more attention to relevant ads
- UK online ad market up 66% in 2005, reaches $2.39 bln
- Online video ads to generate $640 mln by 2007
- UK online ad market generate 1.1 bln pounds in 2005
- 78% of TV advertisers say TV advertising is less effective nowadays
- Top ad buyers on movie sites: Walt Disney, GE, NewsCorp
- Top Internet advertisers in February 2006: Vonage, Netflix, GUS
- Internet ad market reached $12.5 bln in 2005
- Australian online ad market in January 2006
- Top online advertisers in Australia in Q4 2005
- Australian online ad market generated $459 mln in 2005
- Top online advertisers in Jan 2006: Vonage, Netflix, United Online
- Automakers to spend $2.7 bln on online ads in 2007
- Top ad buyers on Google and Yahoo! Search in January 2006
- Top online advertisers in November 2005: Vonage, Netflix, Classmates.com
- Ads for online recruitment generated $3.5 bln in 2005
- $52.5 bln spent on direct mail in 2004
- Newspaper revenues from automotive ads fall for 7th quarter in a row
- Top Web advertisers in December 2005: Vonage, GM, LowerMyBills
- Top Web advertisers in November 2005: Vonage, LowerMyBills, BellSouth
- Online advertising to generate $16.6 bln in 2006
- Global online ad market to reach $26.4 bln in 2006, $33.2 bln in 2007
- Top ad buyers for online personals sites: Yahoo!, InterActiveCorp, MatchNet
- Online ad and search spending to grow 10% a year between 2005 and 2010
- 0.11% of Firefox and 0.5% of IE users click on ads
- Worldwide ad spending to reach $427 bln in 2006 and $451 ln in 2007
- By 2010 10% of US ad market will belong to Internet ads
- US ad spending up 3% in Q1-Q3 2005
- US ad spending to grow 4.6% in 2005
- Spending on radio ads up 2% in August 2005
- Top advertisers on health sites: Weight Watchers, eDiets and Sepracor
- Video ads to generate $1 bln by 2008
- Most well-known brands in USA: Hershey’s, M&M’s, Reeses, Oreo, Sony
- Internet ad spending up 34% in Q3 2005
- Top Internet advertisers in October 2005: Vonage, Devry, LowerMyBills
- Text ads on parked domain sites generated $400-600 mln in 2005
- Hurricane Katrina will cause media spending to drop by $1.13 bln
- 48 mln Internet users delete cookies with anti-spyware apps
- Radio ad revenues down 2% in July 2005
- 112.1 bln banner impressions shown in August 2005
- $3.2 bln spent on outdoor ads in the first half of 2005
- Top US advertisers: GM, Procter and Gamble, Time Warner, Ford, SBC
- US advertising market for the first half of 2005
- Top Web advertisers in September 2005: Apollo Group, LowerMyBills, Vonage
- Average 30-second Web ad gets 21.04 seconds of user attention
- Newspaper ad revenues up 1.7% in Q3 2005
- UK Internet ad market to reach 1 bln pounds in 2005
- 68% of Indian teens think advertising is a good way to learn of new products
- 48% of Internet ads in the first half of 2005 were purchased on CPM basis
- US Internet ad revenue up 26% to $3 bln in Q2 2005
- Online display ads up 12.6% in the first half of 2005
- Average coupon in the Sunday paper insert is worth $1.09
- $3.2 bln will be spent on local ads in the US in 2005, 26% growth
- Top sponsored links buyers: retailers and Web media
- US online ads to grow 33.7% in 2005, best year in 2001-2009
- Trade show revenues to grow at 5.5-6% a year
- Online ads to generate $18.9 bln by 2009, PPC to overtake impressions
- Canadian online ad market to reach $519 mln in 2005
- In 2009 online real estate ads will surpass newspaper real estate ads
- 16.7% of 2004 ad spending went into new media
- 102.9 bln ad impressions delivered in July 2005, 10.8% of it belonged MySpace
- Magazine advertising pages up 3.1% in July 2005
- Radio ad revenues stay flat in June 2005
- US newspapers to make $1.40 bln online in 2005
- Top net advertisers in July 2005: Apollo Group, Vonage, United Online
- 58% of ad executives would buy SMS ads
- Movie screen advertising generated $425 mln in 2004
- 46% of Americans would approve of viewer tracking when it’s combined with ad skipping
- Online real estate advertising to grow 55% to $1.8 bln in 2005
- Product placement in magazines to reach $160.9 mln in 2005
- Contextual ads to grow to $5.4 bln in 2005
- 8% of SMBs plan to increase Yellow Pages ad spending in 2005
- 54% of Web ad buyers purchase ad campaigns in less than 2 months
- Online ad spending grew 11% in Q2 2005
- PC manufacturers will increase ad spending by 11.7% in 2006
- 97.1 bln banners served in June 2005
- Advertising in games to reach $92 mln by 2008
- US ad spending up 2.4% in Q1 2005
- Where Internet ad money went in June 2005: finance, Web media, retail
- Advertising revenues of community sites up 214% in June 2005
- Local TV ads down 4.3% in Q1 2005
- TV ad spending to grow 3.4% in 2005
- Traditional brands online ad spending grew from $2.4 bln to $4.2 bln in 4 years
- Movie screen advertising reached $438 mln in 2004
- Behavioral targeting ads to increase 65% in 2006
- 2% of all TV ads are skipped due to DVRs
- Ads with celebrities have lower persuasion score than normal ads
- 93.1 bln banners sold in May 2005, 13% of them telecom
- UK online advertising market to reach 356 mln pounds in 2005
- More than 50% of ad-driven online magazines are profitable
- Internet advertising to grow 7.6% in 2005
- Pay-per-call Internet ads to generate $1.4 bln in 2009
- Global brand advertising to grow 21% in 2005
- Ad spending up 4.4% in Q1 2005
- Yahoo! and Google 2004 new revenues comparable with 10 largest newspaper publishers
- Top advertisers in May 2005: InterActiveCorp, Vonage, LowerMyBills
- Largest online advertisers in April 2005 - Tickle, Vonage, South Beach Diet
- Online advertising to grow 28%, reach $12.3 bln in 2005
- Top sports advertisers: PGA, FIFA, NBA
- $1.8 bln of 2005 online ad spending to go to real estate ads
- 91.4 bln banner ads shown in April 2005, 20% of them Web media ads
- Demand for magazine ads down 0.7% in April 2005
- $2.8 bln spent on online ads in Q1 2005, 26% growth YTY
- Radio advertising up 2% in Q1 2005
- US marketing spending to top $1 trillion in 2005
- 64% would advertise in blogs, 57% would place RSS ads
- Online ads to generate $5.4 bln in 2005
- $1.9 bln spent on Internet ads in Q1 2005
- Top advertisers for career sites: Monster, CareerBuilder, Net-Temps
- Top advertisers for education sites: Apollo Group, Classes USA, DeVry
- Global newspaper sales up 2.1% in 2004
- Local advertising pumped $1.2 bln into newspaper sites and $119 mln into local TV sites
- Advertising in games to reach $562 mln in 2009
- 54% actively try to resist advertising
- 3.8% of all advertising money to go into Internet ads in 2005
- US online marketing spending to reach $14.7 bln in 2005
- Local advertising generated $670 mln in 2004
- 97.1 bln ads served in March 2005, 20% of them financial, 19% - Web media
- Internet ad revenues reached $9.6 bln in 2004
- 70% of Internet ad buyers buy 3 months or less in advance
- National papers got 2.3% of all ad money in 2004, local papers got 17.4%
- Print catalogs decline to 3,805, online catalogs increase to 6,147 in 2004
- Ad spending to grow 5.4% in 2005
- 20% of Web ads in March 2005 were finance-related
- Yellow pages ads to attract $15.99 bln in 2005
- $3.46 bln was spent on product placement in 2004
- Advertising on Web sites of local radio stations up 94% in 2004
- $16.9 bln spent on promotions in 2004
- UK banner ads grew 40.6%, paid search up 87.4% in 2004
- Where online branding dollars go - 35% to niche sites, 21% to portals, 13% to local sites, 11% to ad networks
- 71% of ad companies record online ad spending growth in Q1 2005
- Spending on ads targeted towards gays and lesbians increased 28.4% in 2004
- UK online advertising grows 60% in 2004, surpasses radio
- Chinese Internet advertising market growth numbers
- Top US advertisers: Procter and Gamble, General Motors, Time Warner
- Local ads to generate $3.9 bln in 2005
- Automotive Web ads to grow 33.8%, health Web ads to grow 19.7%
- Newspaper ads up 4.2% in Q4 2004
- Total US advertising spending up 6.3% in 2004
- 13 mln businesses to pay per phone call, not per click
- Local magazine advertising up 11% in January 2005
- Russian Internet advertising market grew 90% to $40 mln in 2004
- US advertising market up 9.8% in 2004, generated $141 bln
- Internet advertising generated $2.7 bln in Q4 2004, $9.6 bln for total 2004
- Ad awareness for prescription drugs on the Internet grew to 8% in 2004
- Tech marketing budgets to grow 3% in the first half of 2005
- USAFreedomCorps.gov gets 1.3 mln visitors after Bush and Clinton TV ad
- Context-targeted Internet text ads to grow by 10% in 2005
- Internet advertising revenues in Russia grew 67% in 2004
- Top three online florists bought 1 bln ad impressions in 1 week
- SubservientChicken.com gets 14 mln visitors in 10 months
- 4.6% of all 2005 US ad spending to happen online
- Online ad revenues to rise 11% in 2005
- US radio advertising budgets grow 2% in 2004, driven by local radio
- Local online advertising to reach $3.9 bln in 2005
- Super Bowl ads increase Budweiser Web traffic by 594%, Godaddy.com by 378%
- 145 mln watched Super Bowl, 34.5 mln only wanted to see commercials
- Online ad spending revenues reached $648 mln in December 2004
- $1.02 bln will be sent on rich media Internet ads in 2005
- Top 10 Internet advertisers for December 2004: SBC, Dell, Netflix
- European banner advertising market increased 24% in 2004
- Online ads to overtake magazine ads in 2007
- E-mail advertising budgets to increase in UK
- Online marketing spending to increase 30% in 2005
- European Internet advertising market to generate 2.7 bln euros in 2005
- Global online ad spending to rise 20% in 2005
- B2B advertising revenues up 3.3 in January-October 2004
- Online audio/video ad increases brand awareness by 10%
- Pharmaceutical companies to spend more on e-mail marketing, Web design, paid search
- China’s advertising market is worth $9 bln today
- $3.8 bln spent on drug ads
- 59% of advertisers will boost ad spending in 2005
- Top categories for online ads: technology, finance, automotive
- Roughly $700 mln a month is spent on online ads
- $264 bln spent on advertising in US in 2004
- 0.5% Internet Explorer users and 0.11% of Mozilla Firefox users click on Internet ads
- Tech magazine advertising down 7.6% for the year
- B2B advertising declines in September 2004
- $11.3 bln spent on newspaper advertising in Q3 2004
- $102.4 bln spent on advertising in Q1-Q3 of 2004, online ads grow 25.8%
- Only 1.9% of local businesses advertise in pay-per-click search engines
- Cinema screen advertising reached $1.3 bln in 2003
- 553 mln pounds spent on online advertising in UK in 2004
- Advertising generates 1% of global GDP
- Online advertising generated $692.2 in September 2004
- TiVo has 2 mln paying subscribers
- Electronic advertising market to grow at 2.8% a year
- TV ad revenues to rise 15-20% in Q4 2004
- Online advertising generated $2.43 bln in Q3 2004
- Online video ads to generate $657 mln by 2009
- 16.2% of New York jobs are in advertising
- Online ad revenues to grow 21% in 2005
- 8.35% of ad budgets went online 2004, 17% will go into online ads in 2007
- Top automotive online ad buyers: Jeep, Toyota, Dodge, Ford, Chrysler
- Top Web advertisers for September: Netflix, Dell, AT&T Wireless, SBC
- Advertising in video games to generate $200 mln in 2004, $1 bln in 2008
- 50-60% of Web users have popup blockers, but popups still make 6% of the ad market
- UK online ad spending up 76% in the first half of 2004
- Bush spent $419K, Kerry $1.3 mln on Internet ads
- SMBs spend $22 bln on local advertising
- 1% of local businesses advertise online
- $10 bln online ads bought in 2004
- Online advertising hits new record in Q2 2004, up 43%
- 66% find targeted ads less annoying
- Online advertisers expect budget increases in 2004 and 2005
- Paid search engine ads account for 40% of UK Internet ad spending
- B2B magazine spending stabilized in 2003
- Internet advertising market generated $30.7 bln in 2003
- Online ads tor each $8.4 bln in 2004, $16.1 bln in 2009
- Search engine keyword advertising grew 175% in 2003
- 90% of clicks on pop-up ads are made by mistake
- Search engine ads increase brand awareness by 27%
- Consumer goods companies spend less than 2% of ad budget on Internet ads
- Internet ads to generate $18.9 bln in 2008
- Major ad spenders increased budgets by 9%, pharmaceuticals led the way
- Ad spending to grow 9.3%, Internet ads to grow 16%
- Internet ad sales hit all-time high
- Local search advertising grew 27% in 2003
- 68% of companies track sales referred by search engines
- Local online ads to generate $2.7 bln
- Online advertising increases consumer sales by 7-12.5%
- 42% of Internet users block pop-ups, 33% block banner ads
- Internet users are ok with banner ads, hate interstitials and video
- Top Internet advertisers for February 2004
- Web video ads found less annoying
- Canadians find telemarketers, pop-ups and spam the most annoying
- CTR falls for online retail
- 11% of small and medium businesses pay for clicks
- Online ads grew 38% in Q4 2003, paid search ads grew 123% in 2003
- Spending on search engine keyword ads to increase
- 1.09 trln online ads delivered in 2003, 4% increase
- Contextual ads to reach $1.4 bln by 2008
- $2.2 bln of online ads sold in Q4 2003
- Paid search to reach $3 bln by the end of 2005
- Rich media ads enjoy highest conversion
- Netflix, Amazon, Classmates lead online ad purchases
- Australians prefer search ads among other online options
- Internet advertising to rise by 12% in 2004
- Internet advertising to grow 20-25% in 2004
- Users Prefer Organic Search Results to Paid Listings
- ?151.6 mln spent on online ads in UK in H1 2003
- US ad spending up to $154 bln
- 14% of companies spend ad money online
- Internet ad revenues up 5% QTQ, up 20% YTY in Q3 2003
- Nielsen: US ad spending up 5.7% in Q3 2003
- Online advertising in Europe to reach $4.8 bil in 2008
- Internet advertising grew 14% in 2003
- Myers on PVR ads
- IDC: Online advertising is booming in Asia
- Nielsen on pop-ups
- IAB on advertising ROI
- PWC: US online advertising up 1.7% in Q2 2003
- Best ad performance in the US by states
- Everyone hates pop-ups
- August 2003 Ad Demand Index