Premium mobile content to generate $44 bln in 2011

Jul 19

Premium mobile content to generate $44 bln in 2011

Mobile usage

Driven by rising demand for video, the market for premium mobile content is expected to exceed $44 bln in 2011, more than double the nearly $20 bln in 2007, iSuppli predicts. iSuppli projects the combined streaming and broadcast mobile video markets will exceed $6 bln in 2008, up from $1 bln in 2007.

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All Mobile usage stats

76% of Internet users watched video on their PCs
Top-selling mobile phones in US in Q3 2008: iPhone 3G, Razr
44.7% of US mobile users looking for a phone with better Internet
78% of Americans own cell phones
65% of unemployed Americans have cell phones
17% of US wireless subscribers are prepaid customers
Mobile phone demand to grow 11%
23% of all mobile users to use mobile social networks by 2012
Mobile marketing budget percentages to grow 150% by 2013
Global handset market to grow 3% in 2009
30% of iPhone 3G buyers switched to AT&T from other carriers
Mobile searchers across different countries in June 2008
Mobile penetration: how many people access a mobile site at least once a week
Top mobile search engines in June 2008
4 bln mobile subscriptions by year-end 2008
Average US mobile subscriber sends 357 SMS messages a month
19.6 mln Symbian phones shipped in Q2 2008
German mobile users who play mobile games
Mobile Internet users in Germany in June 2008
Smartphone market to grow 52% in 2008
Global cell phone market to grow 11% in 2008
9.2 mln mobile users added in India in July 2008
Top iPhone-related search terms in April 2008
What Web sites people visit on mobile phones
Mobile Internet Penetration Across Countries
US cell phone sales down 13% in Q2 2008
Top US wireless providers in customer satisfaction: Verizon, Alltel, TMobile, ATT
266 mln wireless subscribers in the US by 2013
US mobile phone shipments up 5.3% in Q2 2008
75.8% of UK iPhone users are males
Internet usage habits among smartphone subscribers
Location-based mobile social networking to generate $3.3 bln by 2012
Growth of photo messaging users in April 2008 in US and Europe
Mobile user activities among 7 countries
Accessing online maps from PC
Stats on accessing Internet via mobile device around the world
40% of all Internet users will have mobile Internet access by 2012
78% of US cell phone purchases are made in store
68% of cell phone buyers consult the owner’s manual
39% of cell phone buyers research phones on the internet
Only 3% recycle their mobile phones
Only 3% recycle their mobile phones
39% of adults said they had bought a cell phone in the previous year
59% of cell-phone buyers ask an expert for advice
How cell-phone buyers learn about their future cell phone
78% of cell buyers say they felt they had the right amount of information in considering their purchase
3G iPhone is expected to take 7.38% of the converged device market in Australia
In Q1 2008 2.02 mln mobile devices were sold in Australia
How much extra audience does a Web site gain by having a mobile version?
Mobile subscriber monthly consumption of content and applications in March 2008
24% of European households don’t have landlines
Mobile TV to generate $19 bln by 2012
Mobile TV to generate $19 bln by 2012
US cell phone sales down 22% in Q1 2008
78% of US adults now having cell phones
86% of cell phone owners likely to be internet users
27% of cell phone buyers said online information had a major impact on their decision
12% of users buy their cell phone online
87% of US cell phone users are satisfied with their new phone and their service
US wireless operator satisfaction leaders: T-Mobile, Alltel, Verizon, AT&T, Sprint Nextel
Mobile social networking reach in US and Europe
45% of girls and 26% of boys talk on cell phone
189 bln mobile messages sent in 2007
39% of teens say they talk with their friends in person outside of school
Mobile phone shipments down 11.6% in Q1 2008
Top 5 mobile phone vendors in Q1 2008
Top mobile phone vendor in Q4 2007: Nokia, Samsung, Motorola
Demographics of a European mobile user
Size of mobile audience in February 2008
Q1 2008 cell phone sales up 14% YTY
20% of mobile phones to run Linux by 2013
iPhone users spend 46.5% of their time in voice calls
80% of mobile operators likely to become data connectivity providers
55% of mobile consumers are looking forward to receiving mobile multimedia
66% of mobile subscribers view operators as data providers
Mobile subscriber monthly consumption of content and applications, February 2008
How digital music gets on the users’ phones
16% of mobile phone owners use mobile banking
Mobile activity by country
25% of cellphone owners shop online on their phones
31% of phones sold in 2013 will be smartphones
66% of cellphone users worry about sharing personal data
49.7% of iPhone users accessed a social network in January 2008
500 mln music phones shipped in 2007
Mobile messaging to generate $212 bln by 2013
Mobile content consumption in January 2008
14% of mobile phone owners watched video on their cell phone
Mobile activity on iPhones vs. regular smartphones
51% of Americans would not give up Internet
58% of Americans used their phone for a non-voice activity
74.1% of iPhone owners listened to mobile music in January 2008
What PDA owners do on their PDAs
52% of Internet users connect wirelessly
3.3% of US mobile subscribers downloaded a game in December 2007
Mobile search to generate $4.8 bln by 2013
Text messaging among various races
Mobile game consumption in December 2006
Global smart device market in Q4 2007
Ringtones and mobile TV to account for 5.1% of mobile revenues
Mobile game consumption in December 2007
Top mobile activites by country
85% of young Americans send or receive text messages
60% of Americans aged 18-29 send or receive text messages
75% of people who played a mobile game did not download it
65% of Hispanic Internet users have wireless Web access
54% of Hispanics find it very hard to give up their cell phones
70% of young online users have logged on wirelessly away from home or work
62% of young adults find it very hard to live without a cell phone
59% of US mobile broadband users log in from work
Mobile broadband usage by income segment in Q4 2007
154% mobile broadband growth in the US in Q4 2007
25% of US cell phone users saw a mobile ad
Mobile ad revenues to hit $533 bln by 2010
Australian mobile market to grow 1-2%
1.15 bln mobile phones sold worldwide in 2007
Mobile/handheld TV could bring $2 bln by 2012
Global mobile infrastructure market reached $850 mln in Q4 2007
Top mobile shopping activities: checking store locations, checking prices, checking delivery status
Australian mobile data services to grow in Australia by 50% in 2008
Mobile ad market
Australian mobile market to grow by 1-2% a year
Mobile TV viewers and ex-viewers in EU countries
46.1 mln mobile searchers in the US
229 mln mobile phones sold in China in 2007
56% of people were happy to have received political SMS ads
60% of WAP searchers are male
Mobile marketing revenues to hit $24 bln in 2013
Mobile search and display revenues will reach $1.91 bln by 2012
19% of direct assistance users throught it was free
40.1% of directory assistance users wanted to inquire about a business
Mobility management services revenues to grow by 81% by 2013
78 mln of US mobile users saw a mobile ad
462 mln mobile TV subscribers by 2012
SMS traffic over the 2007/2008 New Year period increased by 30%
32% of Americans have difficulty find the right mobile phone
69% don’t know about the most important mobile phone features
220 mln ringtones sold for $567 mln in 2007
Top-selling polyphonic ringtones in 2007
Top mobile vendors, Q4 2007
Top-selling mastertone ringtones in 2007
Japanese mobile ads grew by 42.5% in 2007
US and European mobile ads to exceed $5 bln by 2012
African-Americans and Hispanics are 50% more likely to be SMS users
Subscription music market to reach $3.3 bln in 2012
Men recall mobile ads 20% better
56% of Americans use SMS, 33% see ads on cell phones
SMS traffic over 2008 New Year period increased by 30%
More than 20% of Norwegian children helped their parents with a mobile phone
88% of 10-year-olds in Norway have a mobile phone
Belarus mobile market
European ringtone market generated $1.1 bln in 2007
2.3 mln SMS messages to be sent in 2008
Cellular spending exceeded wireline spending in the US in 2007
34% of US government telecom spending to go towards wireless
Mobile location technologies to generate $23.2 bln by 2007
35% of new wireless customers in 2008 to be pre-paid
429 bln SMS messages sent in China in 2006
59% of US households have landlines and cell phones, 24% have just landlines
63% of mobile owners never access mobile Internet
35% of kids 8-12 own cell phones
Half of Americans satisfied with their wireless service
Mobile content revenues to reach $2 bln by 2011
Global mobile penetration reaches 50%
18% of European households have only mobile phones
Mobile revenue per user higher 24% for business users than personal users
Mobile phone gaming revenues down 9% in Q2 2007
Global mobile penetration to pass 50% in 2008
Mobile phone market shares in Q3 2007
285 mln mobile phones sold in Q3 2007
28.8 bln text messages sent in June 2007
288 mln mobile devices shipped in Q3 2007
Mobile fund transfer to become an $8 bln market by 2012
North American businesses spend on mobile services 23% more than consumers
43 mln US and European users to download mobile maps in 2012
70% of Americans over 50 like their wireless provider
54 mln mobile phone subscribers in Mexico
250 mln GPS-enabled phones to sell by 2010
95 mln ultra-mobile devices to sell by 2012
Samsung has 50% of South Korean mobile phone market
15% of mobile calls have problems with quality
4 mln users to access mobile maps in 2007
Cellular capex to reach $23 bln by 2012
8 mln ultra mobile devices shipped by 2011
33 mln mobile phones sold in the US in Q2 2007
36 mln femtocells to ship by 2012
UMA subscriber numbers to reach 65 mln by 2012
34% of US households to use only mobile services by 2011
Mobile video telephony to generate $1 bln in 2007
263.8 mln mobile phones sold in Q2 2007
25% of mobile phones sold in 2011 will be low-cost
258 mln mobile phones sold in Q2 2007
3.1 mln cellular base stations by 2011
165 mln multimedia phones to sell in China by 2011
185.1 mln mobile subscribers in India in June 2007
Mobile fund transfers to generate $8 bln for operators by 2012
40.6 mln femtocell subscribers by the end of 2011
12.3 mln Americans accessed blog or social networks on their mobile in June 2007
70% of enterprises to use mobile VOIP by 2009
60% of wireless users feel unappreciated by wireless operators
Mobile phone accessories to generate over $32 bln in 2007
70% of organizations report Blackberry downtime over 15 minutes a month
300 mln mobile connections in Latin America in 2006
Mobile connections up 23% in Eastern Europe in 2006
Premium mobile content to generate $44 bln in 2011
52 mln TD-SCDMA subscribers in China by 2011
45% of mobile connections to be WCDMA HSDPA by 2010
Men spend 458 minutes a month on wireless, women - 453 minutes
Mobile subscriber churn is at 2.5% a month
3 bln mobile subscriptions in 2009
18.7 bln text messages sent in December 2006
Mobile gaming in Asia-Pacific to reach $18.8 bln by 2011
3 bln mobile subscriptions by July 2007
MMS market in Western Europe in 2010
Top mobile Web sites in US and UK
Western European wireless voice revenues down 12% in Q1 2007
$36 bln in contactless payments by 2011
Mobile games to generate $9.6 bln by 2011
Mobile phone accessories to generate $32 bln in 2007
50% of kids 12-13 have cell phones
42 mln mapping and navigation phone subscribers by 2012
US premium SMS revenues reached $273 mln in Q1 2007
500 mln cell phone accounts in China
29% of all downloaded mobile games were downloaded by adults 25-34
51% of mobile users interested in mobile TV
49% of Americans view mobile banking as unsafe
Premium mobile content market generated $16.4 bln in 2006
50-70% of teens 12 to 14 have a cell phone
25% of young Americans do not have a landline
236 mln wireless subscribers in the US in 2006
Mobile video generated $200 mln in 2006
100 mln silicon microphones shipped in 2006
18 mln UMA and dual-mode subscribers in 2011
Mobile marketing and ads to reach $3 bln in 2007
292 mln handsets to have near field communications in 2012
149.5 mln mobile subscribers in India
13 mobile TV broadcast networks in 2007
252 mln cell phones sold in Q1 2007
27% of all new US cell phone subscribers went with Cingular in 2006, 27% - with Verizon
143 mln mobile phones sold in the US in 2006
Mobile phone chip market generated $41 bln in 2006
27% of landline and cell phone owners only have a landline because their mobile reception is poor
Mobile premium content generated $16.3 bln in 2006
56% of mobile connections in Western Hemisphere are GSM
520 mln mobile users in China by year-end 2007
250 mln users to rely on converged fixed and mobile networks for their calls by 2011
32 mln mobile video users in China in 2008
North America reached 93.2% wireless penetration in 2006
Mobile phone production 2004-2010
Mobile phone subscriber growth 2004-2010
265.2 mln wireless subscribers in India by 2010

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