Music buying by ages

	Ages 18-35	Ages 36-50	Age 51+
All CDs	43%	65%	77%
Most are CDs	26	20	13
Most are digital files	12	7	3
All are digital files	11	3	2
About half and half	4	3	1
Number of cases (all respondents)	148	186	286
Source: Pew Internet Project

Published on: July 10, 2008 Department: Music

All Music stats

Top US music retailers: Apple, Wal-Mart, Best Buy, Amazon, Target
41% of online buyers of music ordered a CD and 58% downloaded digital files
56% of music buyers could buy music online
How do online music buyers find out about new music?
What online users do after buying music
Music buying by ages
12% of music buyers purchase digital music files
83% music buyers find their music from hearing a song on the radio, on TV, or in a movie
27% of internet users downloaded music from the internet in 2008
What do music buyers do after buying music online?
How people learn about music they may want to buy
Music consumption statistics
53% of online Americans purchased music in 2007
32% of internet users buy music online
56% of those who bought music most recently said they could have made the purchase online
62% of Americans say all of the music they buy are CDs
Sharing content and buzz after buying music
How people learn about music they may want to buy
How Internet users find out about new music
What people do after buying music online
Demographics of an online music buyer
12% of music buyers purchase digital music files
24% of US teens write music
How internet users who have bought music in 2007 use online resources to learn about music
37% of US consumers own a portable MP3 player
Most popular music download services: iTunes, Napster
How digital music gets on the users’ phones
28% of those online users who listen to radio have a MySpace page
33 mln Americans listen to online radio stations
500 mln music phones shipped in 2007
74.1% of iPhone owners listened to mobile music in January 2008
64% of Canadian teens have downloaded digital music
Top US music retailers: Wal-Mart, Apple
48% of US teens did not buy a single CD in 2007
4.85 bln hours spent on online music in 2007
Average MP3 player only 57% full
By 2011 50% of music sold in the US will be digital
17% of US kids watch movies on portable players
Top overall music destinations for US teens: iTunes, Limewire, MySpace
81% of Chinese Internet users have IM, 56.5% use e-mail
US recording industry revenues down $11 bln in 2006
220 mln ringtones sold for $567 mln in 2007
Top-selling polyphonic ringtones in 2007
Top-selling mastertone ringtones in 2007
Most streamed Internet songs in 2007
Top Internet music videos in 2007
Global digital music sales up 40% in 2007
Most frequently played artists in the US in 2007
Most frequently played songs in the US in 2007
840 mln digital tracks purchased in the US in 2007
1.4 bln music purchases in 2007 in the US
Top-selling artists of the last two decades: Garth Brooks, Beatles, Mariah Carey, Celine Dion
Top-selling digital albums in the US in 2007
Top-selling digital tracks in the US in 2007
Top-selling digital artists in the US in 2007: Fergie, Timbaland, Rihanna
Subscription music market to reach $3.3 bln in 2012
Top-selling songs in the US in 2007
Top-selling artists in the US in 2007: Josh Groban, Hannah Montana, Eagles
Noel by Josh Groban is the top-selling album in the US in 2007
2007 digital track sales in the US
US HD radio adoption to reach 30 mln by 2012
2007 digital album sales in the US
Europeans spent 401.2 mln euros in 2007
Music market shares in US in 2007
Digital catalog sales up 64% in 2007, deep catalog up 63%
27 songs sold more than 100K copies after-Christmas in 2007
2007 US music sales by genre
UK online music sales reached 2.9 mln tracks in the last week of 2007
Music sales volume in the US in 2007
500.5 mln albums were sold in 2007
Digital music accounted for 10% of music purchases in 2007
Half of Mac users and 16% of PC users buy music online
US digital music spending to reach $3.4 bln by 2012
44k MPEG transcoders and encoders to ship by 2011
Top music sites in August 2007: Yahoo! Music, ArtistDirect, MySpace Music
PMP/MP3 player market to grow to 275 mln units by 2011
Digital music sales up 49% in the first half of 2007
27.9 mln Americans to have music phones by year-end 2007
EMEA satellite radio subscriptions to generate $30.1 bln in 2011
72% of online Americans listen to music on their PCs
Asia Pacific music market to generate $12.2 bln in 2011
Top music retailers in Q1 2007: Wal-Mart, Best Buy, iTunes, Amazon, Target
150.2 mln Flash-equipped MP3 players to sell in 2011
Mobile music generated $703.2 mln in China in 2006
268.6 mln PMP and MP3 players to ship in 2011
10% of all music sold in Europe in 2007 will be digital music
26% of all music sold will be digital in 2011
Global online music market to grow 62% in 2007
630 mln devices shipped in 2006 supported MPEG
Music player market shares: Apple - 73.7%, SanDisk - 9%
47 mln digital music households in the US in 2006
MP3 player sales up 23% in 2006
$2 bln worth of digital tracks sold in 2006
Digital music sales up 67% in 2006
41 mln MP3 players to ship in 2007
Music sales breakdown in 2005 and 2006
iTunes revenues up 84% in Q1-Q3 2006 versus Q1-Q3 2005
Music sales down 4.9% in 2006, digital music up 65% in 2006
26.7% of US households have an MP3 player
Mobile music to generate $32 bln by 2010
Mobile music to generate $25 mln in 2006
100 mln digital music players sold by 2011
58% of iPod owners who are shopping for another music player would buy Zune
Asian mobile music market generated $3.3 bln in 2005
UK ringtone market generated 177 mln pounds in 2005
US flash player market: Apple - 68%, SanDisk - 14%
Percentage of time dedicated to radio among various age groups
73% of UK downloaders download music regularly
Singapore MP3 player market up 77% in 2005
14 mln MP3 players sold in Asia-Pacific in 2005
In 2005 8% of American Internet users paid for digital music, in 2006 - 23%
28% of Americans have a digital music player
Sales of digital albums up 126% in the first half of 2006
Average digital single sales in 4 months from the track release
9.7 mln simultaneous file-sharers worldwide in May 2006
50 mln Americans to subscribe to wireless music services by 2010, pay more than $1 bln
35% of business users store songs on their business PCs
42% of German Internet users have paid for music online
Digital music broadband value-added revenues up 237% in 2005
Music sales down 3% in 2005
UK digital music market: iTunes - 44%, AllOfMP3.com - 14%
140 mln MP3 players sold in 2005, 286 mln by 2010
75% of UK Internet users still prefer CD as the format for owning music
Linux market in China generated $11.8 mln in 2005
Top online radio destinations: Yahoo! Music, AOL Radio, Clear Channel
63% of US kids and teens do not download copyrighted content being afraid of virus
12.3 mln US households to listen to podcasts by 2010
UK digital music market: iTunes - 44%, AllOfMP3.com - 14%, Napster - 8%
Global music revenues down 4% to $21 bln in 2005
European online music sales to generate $4.7 bln in 2011
41% of CD revenues in 2005 ame from heavy buyers
1 bln iTunes tracks sold
10% of digital music players in the US sold through Amazon
MP3 players with HDD grew 549% in Australia in 2005
38% of teenagers are interested in buying digital music videos
Top music sites: Yahoo! Music, AOL Music, iTunes
Most of consumers willing to pay $1.75 per ringtone
75% of music fans say CDs are too expensive
Digital music to be a $8.2 bln market by 2010
Ringtone sales reached $600 mln in 2005, Candy Shop by 50 Cent top seller
Digital music was a $1.1 bln industry in 2005
500K Napster subscribers
Digital music player accessories generated $412 mln in Q1-Q3 2005
650 HD radio stations in the US
6 mln XM Radio subscribers, 3.3 mln Sirius subscribers
20 mln digital music tracks sold in the last week of 2005
Album sales down 7.2% in 2005
CD and digital album sales down 8% in 2005
28 mln of US cars to support auxiliary audio-in jacks by 2011
Music CD sales down 7% in 2005
Sales of top 10 albums down 40% during Thanksgiving week 2005
80% of MP3 player buyers in China and Korea have an MP3 player already
15% of European Internet users download illegal music, 5% buy it in legal online stores
Top music retailers in Q3 2005: Wal-Mart, Best Buy, Target, Amazon.com
4% of all music sold in the first half of 2005 was digital
34% of wireless subscribers interested in mobile digital music
59% of iPod owners are interested in multimedia phone
47% of young Americans find new music on the Internet, 27% - on the radio
51% of online teens download music online
Music subscription services up 150% in 2004, 109% in 2005, 45% in 2006
Apple to own 41% of music player market by 2006
16% of all music sold in Europe and North America in 2010 will be sold online
Streaming and download media business to reach $1,378,000,000 in 2005
31% of digital music spending comes from women
945.5 mln digital music players shipped by 2009, $145.4 bln industry
Most popular online radio stations: Yahoo! Music, AOL Radio, Clear Channel
Digital music sales generated $790 mln in the first half of 2005
78% of illegal music downloading in Canada is done by 12-24 year olds
59.6% of Web radio listeners are male
Satellite radio market: XM - 4.4 mln customers, Sirius - 2.1 mln
In Japan $122.1 mln worth of music is sold through cell phones, $4.8 mln - through PCs
41% of American MP3 player owners would not pay more than $10 a month for music subscription
50% of digital music player owners have less than 100 songs on them
6% of mobile phone owners have downloaded full songs to their phones
Most popular online radio networks: ClearChannel, Yahoo! Music, AOL Radio
Digital downloads account for 2% of UK music market
41% of US digital music player owners are willing to pay $10 a month maximum for music
98% of Japanese mobile music downloads were to cell phones
29% of all music sold in the US in 2004 was burned to a CD
46.77% of BitTorrent traffic is video
61.44% of P2P traffic is video, 11.34% is audio
Top 10 countries for music piracy: Brazil, China, India, Indonesia, Mexico, Pakistan, Paraguay, Russia, Spain, and Ukraine
10.8% of US households have MP3 players
European CD sales 2000-2004
Music market shares: Universal - 25.5%, Sony BMG - 21.5%, EMI - 13.4%, Warner Music - 11.3%
46.8 mln satellite radio subscribers by 2014
39.1% of adults 24 and younger say Internet is the primary way they listen to music
Peer-to-peer music downloaders spend 4.5 times as much on legal music
iPod ownership is mostly male, ages 18-28
180 mln digital music tracks sold in the first half of 2005
Digital music to become a $1 bln industry in the US by 2007
158 mln digital music tracks sold in the US in the first half of 2005
10 mln digital music tracks sold in UK in the first half of 2005
159 mln digital music tracks sold in the US in the first half of 2005
60 mln podcast listeners by 2010, 4.5 mln in 2005
Online music audience age and household income
Top online music sites: AOL Music, Yahoo! Music, iTunes, MSN Music
41% of digital music buyers switched to digital music once they got broadband
56 mln Americans to have MP3 players in 2010
23% of US households spend $10-25 a month on music
104 mln digital music players to ship by 2009
US ringtone market reached $300 mln in 2004
63% of music players shipped in 2004 were flash-based
Music piracy is a $4.6 bln industry
35% buy digital music legally, 40% still download illegally
What is downloaded over P2P: music - 74.3%, movies - 2.0%
Cassette sales numbers
14.3 mln MP3 players manufactured in 2003, 40.3 mln in 2004, 74.4 mln in 2005
34% of young males want mobile music downloads
Most Web radio listeners like the selection available and ability to control the content
Top online radio destinations: Yahoo! Music, AOL Radio, MSN Radio
Radio audience declined 4% in 2004
77.2 mln listen to digital music on PCs, 53.5 mln listen to streaming radio
Top Web radio destinations: Yahoo! Music, AOL Radio
25% of all DVDs sold in the Netherlands are music titles
Most popular online music destinations: WinXM, iTunes, LimeWire
37 mln Americans listen to Internet radio
35% of young phone users want wireless music downloads
Online music market to reach $1 bln in 2005
60% of MP3 player owners have less than 200 songs in their collection
25,000 CD titles sold fewer than 1,000 CDs in 2004
Worldwide online music market to top $1 bln in 2005
Worldwide legal music downloads were up 900% in 2004
RealNetworks has 1 mln online music subscribers
1.5 mln digital music player owners in Australia by year-end 2005
Brits bought 5.26 mln digital music tracks in Q1 2005
Only 5% of music buyers would switch to a la carte online music subscription
30% of digital music players burn CDs or DVDs weekly
Digital music player sales to grow 35% to 18.2 mln in 2005
16 mln digital music and satellite radio subscribers by 2008
RIAA reports music shipments for 2004 up 4.4%
29% of digital music player owners have downloaded a podcast
Digital music player ownership: mostly men under age of 30 earning $75K+
Top music retail sites: Barnes and Noble, BMG, Columbia House
46.8 mln digital music players were sold in 2004, 132 mln will sell by 2009
Top online radio sites: Yahoo! Music, AOL Radio, WindowsMedia, Live365
1.8 mln bought digital music in 2004, 3.3 mln will buy in 2005
Music sales for 2004: USA up 2.8%, UK up 4.5%, global sales stay flat
36 mln Americans download music and video, half of them avoid P2P
36 mln Flash-based digital music players to sell in 2005
Top music sites: Yahoo! Launch, AOL Music, Apple iTunes
33% of those who don’t rip CDs would buy a copy-once CD
Samsung predicts MP3 player sales at 35-45 mln units in 2005
Digital music players to grow 57% in 2005
Music subscriptions to generate $890 mln in 2009
40% want to buy music online, 8% prefer music subscriptions
MP3 ownership is 59% male, 41% female
47% pay for their downloaded music
78% of British teenagers listen to music online, most of them on Yahoo! Launch
13 bln songs available for download on peer-to-peer networks
200 mln music tracks downloaded legally in 2004
US CD sales up 2.3% in 2004
Wireless music sales to bring $2 bln in 2009
Online music products generated $500 mln in 2004
16% of online adults buy 99c digital tracks, 17% use subscription services
British music sales up 3% in 2004, the best year for music sales ever
Music player market shares
56% American Internet users listen to Internet radio
92% of high-capacity music players are iPods
Apple product marketing says QuickTime Player almost reached Windows Media Player market share
eDonkey has 2.54 mln users, Kazaa - 2.48 mln
CD shipments up 4%
Apple iTunes sells 150,000,000th digital song
Digital format market shares: MP3 - 72%, WMA - 19.6%, AAC - 4.3%
Apple sold almost 4 mln iPods, 860K in Q3 2004
Online music market shares: iTunes - 70%, Napster - 11%, Real, MusicMatch, WalMart - 6%
Portable music player market to generate $58 bln in sales by 2008
Apple owns 75% of digital music market, Real 50% of online entertainment market
BitTorrent becomes the dominant peer-to-peer protocol
$1 bln worth of digital music will be sold in Europe in 2009
eDonkey becomes the leading P2P network
Top online music destinations
66% of P2P music searches include only song name
92% of music listeners list CD as preferred format
50 mln cellular music decks sold by 2009
Real Networks sells 1 million digital tracks in 1 week
Brits purchase 1.5 mln digital tracks in the last 2 months
Digital music sales to generate $270 mln in 2004
Global sales of pirated music generated $4.5 bln in 2003
MP3 player sales to grow 100% in 2004
Ringtones to comprise 18% of music market in 2008
9.5 mln use P2P daily
Online media sales to generate $7 bln in 2008
48.6% of shared files is music, 27% is video
Online music to reach $4.4 bln in 2008
1.67 British Internet users download movies
1000 songs is just enough for 90% of the music lovers
Christian kids downloading music at the same rate as non-Christian
Music sales up 9.1% in Q1 2004, CD sales up 10.6%
Number of online music buyers triples
Music downloading does not impact sales
8 mln Brits download music
UK CD spending down 32%, singles down 59%
50% want to share copied video, 18% - copied audio
20 mln Americans listen to Webcasts weekly
Australian music sales up 8% for 2003
Apple sold 50 mln songs in 11 months
42% will still download music for free off the Internet
Napster sold its 5,000,000th song
7 mln MP3 players expected to be sold in 2004
95% of Apple iTunes catalog sold at least once
In 2003 Europeans bought 3 mln digital music tracks online
Music downloading up again
Online and offline music sales
Pew: Internet downloads sharply down
By 2007 third of music will be sold online
Music players market share - WinAmp, Real, Windows Media, QuickTime
Online music doubles MP3 hardware sales
IFPI: Global music market share
E-Poll on music downloading statistics
Jupiter: $80 M in digital music sales in 2003
Sandvine: eDonkey up in Europe P2P
Nielsen: Kazaa users down 40%
Informa: Digital music $3.9 B by 2008
Macrovision: 150M CDs globally are copy-protected
P2P usage stats
Online music services cost US$700m in CD sales
67% Steal Music

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