May 25
Internet advertising revenues rose to an all-time quarterly high of nearly $2.3 billion in Q1 2004, according to research estimates from the Interactive Advertising Bureau and PricewaterhouseCoopers.
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- SMS advertising response rates
- 79% of Internet users have clicked on an ad
- Top 50 US ad carriers in October 2008
- Internet ads to genmerate $25.7 bln in the US in 2009
- Internet ad revenues reached $5.9 bln in Q3 2008, growth of 11%
- Top US ad carriers in September 2008
- 59% of men notice online ads
- Mobile marketing budget percentages to grow 150% by 2013
- Newpaper Web revenue down 2.4% in Q2 2008
- US Internet ad revenues reach $11.5 bln in the first half of 2008
- Negative ads up 100% in 2008 so far
- Growth of display ads by industry
- Top health sites by ad placements
- Top display advertisers in June 2008
- Top display ad sites in June 2008
- Top online apparel advertisers in April 2008
- 74% of all e-mail in Q2 2008 was spam
- Top Russian Internet advertisers: Ford, MTS, Megafon, GM, Vympelkom
- 30% of online ads was sold through ad networks in 2007
- Top US search sites in May 2008
- Worldwide spending on Internet ads will total $65.2 bln in 2008
- Central European ad market to grow 42.1%
- Online ad spend for 2008 Olympics to reach $100 mln
- Top ad carriers in June 2008
- 20% of television viewing now occurs online
- Global spending on Internet ads will total $65.2 bln in 2008
- Top online ad campaigns by fast food chains
- Google has 77.4% of US search ad market
- Magazine ad revenues down 3.1% in the first half of 2008
- 15% of consumer time is spent online, 9% of ad budgets are currently online
- Top US advertising carriers in May 2008
- How dependent are sites on search engines in May 2008
- Online ad spending to reach $43.4 bln by 2013
- By the end of 2008 online ads will attract 10% of global ad spending
- Internet ads grew by 23.9% to $7.1 bln in Q1 2008
- Video ads will grow 7x from $0.5 bln in 2007 to $3.8 bln in 2012
- Fastest-growing global ad market: Latin America
- Video games to reach $68.3 bln by 2012
- Mobile TV to generate $19 bln by 2012
- UK Internet ads to overtake UK TV ads
- Q1 2008 Internet ad revenues reached $5.8 bln
- Mobile TV to generate $19 bln by 2012
- Top US ad carriers in April 2008
- Top Web sites in US in April 2008
- Norwegian online advertisers spend 133 euros per user
- European online ads market generated 11.2 bln euros in 2007
- Newpaper digital ad revenues to reach $150 bln by 2011
- Only 0.4% of grocery coupons get used
- 2007 US ad revenues up 26%
- eCPMs for large Web sites down 52% in April 2008
- 45% of US adults like sites that use personal information for advertising or content
- The recruitment sector is the leader of advertising market with 25.7% share
- Insurance leads from different sources and quote completion stats
- Growth in Online Auto Insurance Quotes
- What people do after seeing an ad with an URL
- Selected niche ad networks traffic in March 2008
- Top US newspapers by subscriber count, April 2008
- 38.6% of Americans feel they get targeted ads
- $3.2 bln spent on newspaper Web site ads in 2007
- $847 mln spent on newspaper Web site ads in Q4 2007
- 56% of online newspaper readers researched a product advertised in the newspaper
- 47% of newspaper readers go directly to an advertised URL
- 52% of newspaper readers would buy the product after seeing newspaper ad
- Search ads grew by 39% in UK in 2007
- UK online ads reached $5.5 bln in 2007
- Web 2.0 spending to reach $4.6 bln by 2013
- Top 15 ad networks, March 2008
- Automotive was the top advertising market in 2007
- 2007 ad spending vs. 2006 ad spending
- Newspapers made $2 bln in online local ads in 2007
- Where top advertisers spent their budgets in 2006 and 2007
- Top cable TV programs with product placements
- Top TV programs with product placement in 2007
- US TV networks earn $380 per household in ad revenues
- Ad spending by top 10 advertisers in 2006 and 2007
- Ad market generated $149 bln in 2007
- Global network TV ad revenues, 2007-2012
- Global network TV ad revenues per household
- Network TV ad revenues to reach $148 bln by 2012
- Network TV ad revenues to reach $123 bln in 2008
- US online ad spending to grow 23.4% in 2008
- Newspaper ad spending reached $12.6 bln in Q4 2007
- Global pay TV advertising forecasts
- 68% of Canadians like to read newspaper during weekends
- 66% of Canadians enjoy newspaper ads
- UK TV ad market grew to $2,234 mln in 2007
- US online ad spending to reach $24.8 bln in 2008
- Ad revenues will grow 3.6% in Europe and 3.7% in the US in 2008-2012
- 25% of US cell phone users saw a mobile ad
- 45% of Canadians sometimes read the newspaper for the ads
- Most remembered Super Bowl 2008 advertisers
- In-game ads generated $295 mln in 2007
- Widget and social app ad spending to reach $40 mln in 2008
- EMEA TV ad market will increase 159% by 2012
- What Superbowl viewers did online on Superbowl dat
- US direct marketing market reached $173.2 bln in 2007
- 61% of Canadians prefer newspaper ads to TV
- Mobile ad revenues to hit $533 bln by 2010
- Top online advertisers in January 2008
- 49% of Canadian read newspapers ads to find the best gift
- Platform A ads reach 91% of Americans
- Global ads market reached $600 bln in 2007
- 64% of Canadiand re-read newspaper ads
- Global advertising market will grow to $41.4 bln in 2012
- In 2012 21% of global ad spending will happen online
- $21.1 bln spent on Internet ads in 2007
- Global ad market reached $600 bln in 2007, 7.4% of it was Internet
- 19% of online ad spending in 2007 was with portals, down from 24%
- Mobile ad market
- Television broadcast market will grow to $326.2 bln by 2010
- 2007 broadcast revenues: US - $132.4 bln, Europe - $72.8 bln
- Top US advertisers in December 2007
- Top ad buyers in Q1-Q3 2007
- Favorite part of watching the Super Bowl
- Spending by dating sites in Q1-Q3 2007
- Ad spending by sectors in Q1-Q3 2007
- Super Bowl advertiser websites by US visits in 2008
- 6% of users click 50% of ads
- Religious organizations spent $1.3 bln on direct mail in 2007
- Top brands who paid for product placement in 2007
- Where dating services spend money, Q1-Q3 2007
- Q1-Q3 2007 ad spending down 0.1%, Internet ads up 15.9%
- 45% of marketers spent over $500K on online marketing in 2007
- 56% of people were happy to have received political SMS ads
- 37% of Americans started paying attention to campaign after getting an SMS ad
- Commercial email in health services companies will grow by almost 25% in 2007-2012
- Click fraud origins: India - 4.3%, Germany - 3.9%, South Korea - 3.7%
- Click fraud at 16.6% in Q4 2007
- Revenue for Hispanic TV stations to grow at 5.4% a year
- Spending on direct mail to grow 40% in 2008
- Mobile marketing revenues to hit $24 bln in 2013
- Top 10 US advertisers in Q1-Q3 2007
- Mobile search and display revenues will reach $1.91 bln by 2012
- US online ads to reach $50.3 bln by 2011
- Top 25 advertisers in African American media
- Ad spending for African American consumers reached $2.3 bln
- Global ad spending to reach $479 bln in 2008
- Who spent money on TV ads in Q1-Q3 2007
- TV shows with most product placements
- 38% of marketers think search ads have the best ROI
- 78 mln of US mobile users saw a mobile ad
- US 2008 ad spend to reach $168.8 bln
- 51% of marketers cannot track campaigns across multiple channels
- Top display ad carriers: Yahoo!, Fox Interactive, Microsoft, Time Warner
- What TV networks make on World Series and NCAA Final Four
- TV ad revenues were $22.2 bln in 2007
- Top 5 Superbowl advertisers
- Advertising revenues will decline by 3% in 2009
- Media mergers and acquisitions generated $110 bln in 2007
- TV viewers engage 47% more with online ads
- Women and younger consumers have higher levels of engagement online
- 60.1% of marketers plan will increase marketing budgets in 2008
- 74% of marketers to increase Web development budgets
- Ads should be on 15-20% of visible Web page
- 40% of marketers to increase direct mail budgets in 2008
- Super Bowl advertising: rates and revenue (1988-2007)
- US ad market to grow 4.2% in 2008
- In 2006 6% of ad money was spent online in Japan
- Japanese mobile ads grew by 42.5% in 2007
- Japanese online ads to generate $6.8 bln by 2011
- Local ads to grow at 13% a year
- Social network ad market to grow to $2.2 bln in 2008
- Outdoor video ads market, 2006-2011
- 8% of all ad money to be spent online in 2007-2008
- US and European mobile ads to exceed $5 bln by 2012
- 76% of ad executives expect online share of spending to increase
- Ad-supported mobile messaging will rise to $12 bln by 2011
- US B2B online ads to generate $4.4 bln in 2008
- Internet ads to grow 14.4% in 2008
- Chinese advertising market to increase 15% in 2007
- Men recall mobile ads 20% better
- Radio stations to make $28.7 bln by 2016
- 56% of Americans use SMS, 33% see ads on cell phones
- E-mail CTR reaches 3.9% on Wednesdays
- 47% more engage with TV ads online
- E-mail marketing spending to reach $2.1 bln by 2012
- UK Internet ad spending to grow 30.8% in 2008
- 80% of TiVo owners and 82% of other DVR owners likely to skip commercials
- Ad engagement for online shows is 25% higher than TV shows
- Ad buyers in the US, Q1-Q3 2007
- Top ten US advertisers, Q1-Q3 2007
- US ad spending shifts from media type to media type
- US ad spending by media, Q1-Q3 2007
- Mobile ads to generate $1.2 bln in Japan in 2012
- Global ad spending on social networks to top $4 bln in 2011
- Online ad spending to grow 29% in 2008
- Online video ads to generate $1.3 bln in 2007
- Internet ad revenues reached $5.2 bln in Q3 2007
- 12% of ad money to be spent online in the US in 2010
- Russian online ads generated $151 mln in the first half of 2007
- US interactive marketing spending to reach $61 bln by 2012
- 33% of European advertisers to have social networking presence
- Click fraud reached 16.2% in Q3 2007
- $61 bln will be spent on interactive marketing by 2012
- US Intetnet ad revenues up 26% in the first half of 2007
- UK Internet ad spending up 41.3% in the first half of 2007
- Only 19% of online advertisers are satisfied with their agency
- US mobile search revenues to reach $1.4 bln by 2012
- US ad spending down 0.3% in the first half of 2007
- Online spending by small businesses to reach $70 bln by 2012
- Newspaper classifieds trends so far in 2007
- In-game ads to generate $852 mln by 2011
- 25% of TiVo owners rewind to watch a commercial
- Who displays most Google ads: MySpace, Google, AOL, MapQuest, NeoPets
- Internet ads to surprass newspaper ads by 2011
- Advertising on sports Web sites to reach $1.1 bln in 2011
- In-game ads to generate $2 bln by 2012
- In-game ads to generate $971.3 mln by 2011
- UK online advertising, 2006-2011
- US online ad spending to double by 2012
- $78.4 bln to be spent on Internet ads in the US in 2011
- 35% of online game ads to display on console games by 2012
- Internet ad spending to reach $35.4 bln by 2012
- US ad market to generate $152.3 bln in 2007
- Behavioral ads to generate $1 bln in 2008
- $7.5 of local ads to be bought online in 2007
- Internet ads reached $4.9 bln in Q1 2007
- US ad market in 2006
- $421 mln was spent on mobile ads in 2006
- Digital addressable advertising to generate $540 mln by 2011
- Mobile ads to generate $3 bln in 2007
- 26% of large Internet advertising to increase search engine marketing spending
- Top Web advertisers in March 2007: Experian, NexTag, Verizon
- Internet ad spending to grow 28.2% globally in 2007
- Addressable TV advertising to generate $680 mln in 2011
- Internet ad revenues reached $16.8 bln in 2006
- 11.4% of all UK ad money was spent on Internet in 2006
- Top industries spending on advertising in 2006
- Product placement is a $3.36 bln industry
- Top advertisers in 2006
- Advertising specialties generated $18.6 bln in 2006
- 2006 media shares by ad spending
- Ad spending by media in 2006
- Top Web advertisers in February 2007: Experian, NexTag and NetFlix
- Top ad carriers in February 2007: Advertising.com, ValueClick, Yahoo!
- Newspaper ad spending down 2.2% in Q4 2006
- Internet ads up 17.3% in 2006
- 24% of TV viewers remember KFC Famous Bowls, 22% remember Nintendo Wii
- $16.8 bln spent on Internet ads in 2006
- 32% of Web video searchers are frustrated by the amount of ads
- Online job ads to generate $5.9 bln in 2007
- $81 bln of online ads to be sold by 2011
- Top Web advertisers in January 2007: Experian, NexTag, AT&T
- Top Web advertisers in December 2006: Experian, AT&T, NexTag
- Ads on newspaper Web sites up 23% in Q3 2006
- 15% of consumers receive 1.5 bln of brand impressions daily
- 52% of very small businesses to increase online spending
- Korean search advertising to bring in $547 mln in 2006
- Mobile advertising to generate $1.9 bln in 2006
- 10.5% of all UK ad money to go to Internet in 2006