In-game ads generated $295 mln in 2007

Fact recorded on: March 4, 2008. Categories: Advertising, Consoles, WWW.

eMarketer projects that US in-game advertising spending will increase from $295 mln in 2007 to $650 mln in 2012. eMarketer expects that ad spending for Web-based games will jump 133% between 2007 and 2012.

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