How people learn about music they may want to buy

Ages 18-35 Ages 36-50 Age 51+
Hearing a song on the radio, on
TV, or in a movie		 90% 85% 76%
From friends, family members, or
co-workers		 72 70 51
Getting copies of songs from
friends		 53 33 23
Visiting an offline music store 43 36 26
Going to a concert given by an
artist		 35 29 37
Number of cases (all
respondents)		 148 186 286
Source: Pew Internet Project

Published on: June 19, 2008 Department: E-commerce, Music

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