E-mail advertising to grow to $616 mln by 2011
Fact recorded on: October 3, 2007. Categories: E-mail.
E-mail advertising spending will grow from $338 mln in 2006 to $616 mln in 2011, a six-year increase of 82%, Research and Markets says.
Latest E-mail facts
- 276.9 mln Americans used e-mail in August 2009
- Top e-mail sities in Japan
- 5% of Americans have only work e-mail accounts
- 0.4% of spam in September 2008 was targeted
- 20% of young adults have three or more personal e-mail accounts
- How many e-mail accounts do Americans have?
- 46% of employees with annual income of more than $75K check their e-mail constantly
- 37% of Americans check their e-mail are at work
- Half of corporate employees check their email constantly
- 25% of employed email users say they check email even when they have taken a sick day
- 34% of employed email users check their email on vacations
- 54% of employees occasionally check their personal inboxes
- 81% of employed Americans have an e-mail account
- Cost-per-lead consumer programs averaged $1.15 per lead
- 53% of US adults have both personal and work email accounts
- 22% of Americans have to reply to work e-mails away from work
- 17% of Americans believe that using email increased their workload
- 60% of users use e-mail on a typical day in 2008
- 69% of US adults still use e-mail for sharing information
- 29% of Internet users buy from spam emails
- 74% of all e-mail in Q2 2008 was spam
- 87% of all teens engage in electronic communication
- 210 mln corporate mailboxes run on Exchange in 2008
- 20% of Americans have not used e-mail yet
- 56% of Internet users send e-mail every day
- 36% of e-mails to the bank go unanswered
- 20% of business to rely on Webmail by 2012
- 16% Americans have exchanged emails regarding Presidential candidates
- Commercial email in health services companies will grow by almost 25% in 2007-2012
- 38% of marketers think search ads have the best ROI
- 66% of online doctors forwarded content to colleagues
- 51% of marketers cannot track campaigns across multiple channels
- 81% of Chinese Internet users have IM, 56.5% use e-mail
- 34.1% of users open an e-mail by 5 pm
- 90% of e-mails delivered to large companies in November 2007 were spam
- E-mail CTR reaches 3.9% on Wednesdays
- 60% of business correspondence has grammar or spelling errors
- E-mail marketing spending to reach $2.1 bln by 2012
- $3.2 bln lost to phishing in 2007
- E-mail advertising to grow to $616 mln by 2011
- 38% of US employees have sent an e-mail without required attachment
- 38 mln mobile e-mail users in the US by 2008
- List turnover biggest issue for e-mail marketers
- In 2007 spam will overtake personal e-mail
- Spam costs US businesses $612 per employee per year
- 75% of adults prefer e-mail to IM, 75% of teens prefer IM to e-mail
- 50-80% of e-mail in Europe is spam
- Less than one-fifth of teenagers use e-mail for communication
- 109 mln Americans received phishing e-mails
- 77% of junk e-mail gets filtered out based on From: field