Oct 03
E-mail advertising spending will grow from $338 mln in 2006 to $616 mln in 2011, a six-year increase of 82%, Research and Markets says.
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All E-mail stats
- 69% of US adults still use e-mail for sharing information
- 29% of Internet users buy from spam emails
- 74% of all e-mail in Q2 2008 was spam
- 87% of all teens engage in electronic communication
- 210 mln corporate mailboxes run on Exchange in 2008
- 20% of Americans have not used e-mail yet
- 56% of Internet users send e-mail every day
- 36% of e-mails to the bank go unanswered
- 20% of business to rely on Webmail by 2012
- 16% Americans have exchanged emails regarding Presidential candidates
- Commercial email in health services companies will grow by almost 25% in 2007-2012
- 38% of marketers think search ads have the best ROI
- 66% of online doctors forwarded content to colleagues
- 51% of marketers cannot track campaigns across multiple channels
- 81% of Chinese Internet users have IM, 56.5% use e-mail
- 34.1% of users open an e-mail by 5 pm
- 90% of e-mails delivered to large companies in November 2007 were spam
- E-mail CTR reaches 3.9% on Wednesdays
- 60% of business correspondence has grammar or spelling errors
- E-mail marketing spending to reach $2.1 bln by 2012
- $3.2 bln lost to phishing in 2007
- E-mail advertising to grow to $616 mln by 2011
- 38% of US employees have sent an e-mail without required attachment
- 38 mln mobile e-mail users in the US by 2008
- List turnover biggest issue for e-mail marketers
- In 2007 spam will overtake personal e-mail
- Spam costs US businesses $612 per employee per year
- 75% of adults prefer e-mail to IM, 75% of teens prefer IM to e-mail
- 50-80% of e-mail in Europe is spam
- Less than one-fifth of teenagers use e-mail for communication
- 109 mln Americans received phishing e-mails
- 77% of junk e-mail gets filtered out based on From: field
- 2.97% of Gmail filtered spam is false positive
- E-mail archiving to generate $921 mln by 2010
- Countries with most-populated address books: Argentina, Hong Kong, Austria, South Korea
- $630 mln lost in 2 years to e-mail scams
- Top Exchange problems for sysadmins: Outlook client and SMTP
- Only 0.45% of e-mails sent in July 2006 were malicious
- 64% of spam servers are in Taiwan, 23% are in the US
- Global revenue in e-mail security market to grow to $6 bln by 2010
- 38% of US and UK companies read e-mails written by employees
- 0.37% of e-mails sent in May 2006 contained viruses
- 36% of companies have no email or IM policies in place
- 93% of marketers plan to use e-mail in their efforts, 80% plan to use search
- 60 bln e-mails sent daily
- 23.1% of spam is relayed in the US, 21.9% - in China
- 82% of email marketers say delivery is a challenge nowadays
- Most popular topics for alerts are general news, weather, industry news
- 92% of Web sites offer contact by e-mail option, only 41% acknowledge the e-mail
- Marketing e-mails sent on Sunday generate 7.2% click-through rates
- 39% of email admins would rather go through colonoscopy than find the cause for email problem
- 91% of emails in India are spam
- 70% of Fortune 100 companies authenticate outbound e-mails
- Average Chinese Internet user gets 16.8 spam e-mails a day
- 45% of British IT departments say users should do their own backups
- Top spamming domains: hotmail.com, yahoo.com, msn.com
- 52.46% of Jan 2006 spam was drug-related
- 43.18% of spam sent in Jan 2006 originated in the US
- E-mail marketing spending to reach $1.1 bln by 2010
- 63% of US Internet users share some content via e-mail at least once a week
- E-mail marketing spending to reach $1.1 bln by 2010
- 60% of e-mail sent daily is spam
- Open rates for marketing e-mail down 29% in Q4 2005
- 88% of e-mail admins consider e-mail restoring utilities valuable
- 1.2 bln active e-mail accounts worldwide in 2005
- Solving an e-mail problem at a large US corporation involves dealing with 4 departments
- 27% of US corporate employees reached the amount of storage space for their corporate e-mail inbox
- 100 mln of e-mails to President Bush to go into national archives
- 60 mln junk e-mails sent in China daily
- Spam volume down by 75% in 2005
- 84 bln e-mails to go out daily in 2006, 33 bln of them spam
- Spam volume drops 9% in January-August 2005
- Excite and GMail block 39% of permission-based e-mail
- Only 1.4% of business users have access to secure wireless email
- Average person can recognize 75% of phishing e-mails
- Online retailer e-mail newsletters get 11% CTR
- 135.6 mln e-mails sent daily in 2005
- 3.65 mln corporate e-mail accounts are forwarded to Blackberry, 126 mln use Outlook
- 80% of companies leak confidential information via IM systems
- 40% of office workers spend 0.5-3 hours reading poorly written e-mail
- 25% of companies offering e-mail newsletters fail to offer any incentive
- Commercial e-mail opening rates down to 27.5% in Q2 2005
- E-mail security market to generate $5.5 bln by 2010
- 64% of hosted e-mail customers are currently small businesses
- Top spam generators: USA - 26%, Korea - 20%, China - 16%
- 21% of permission-based e-mail was not delivered in the first half of 2005
- 123 mln mobile Americans to check their e-mails on the phone by 2009
- European corporate mobile e-mail market to reach 13.5 mln users by 2009
- Webmail services in the US: Yahoo! - 63.6 mln users, AOL - 48.7 mln, Hotmail - 44.4 mln
- Web-based e-mail shares: Hotmail - 35.5%, Yahoo! Mail - 35.1%
- 45% of realtors rely on e-mail for primary communications with clients
- E-mail and calendaring software to grow at 7.3% a year
- Top US e-mail domains for delivery rates: mail.com, earthlink.net, peoplepc.com
- 61% of mailboxes are delivered through Webmail interfaces
- 18% of companies archive instant messaging traffic, 48% archive e-mails
- 67% of companies expect anti-spam products to include anti-virus, compliance, encryption
- 80% of spam in June 2005 was about money and health, 5% - porn
- 11% of PC users bought a product advertised by spam
- 84% of e-mail coming from SPF-signed domains was spam
- Congress received 172 mln e-mails, 18 mln postal letters in 2004
- 30.2% of e-mail got opened in Q1 2005
- 63% of large companies employ or will employ people to audit outbound e-mail
- E-mail delivery rates for editorial newsletters reach 97.6% in Q1 2005
- 56% of Moms self-protect from spam by reading From and Subject lines
- E-mail filtering market to reach $2.87 bln in 2008
- 66% of companies to invest in e-mail security
- 63% of US corporations will read employees’ e-mail
- 27% of e-mails sent to customer support are ignored
- People check e-mail 5 times a day on average
- 683 mln e-mail users worlwide, 130 bln e-mails sent daily
- 52% of e-mail users agreee that spam is a big problem
- Sober worm is in 79% of all infected e-mails
- 33% of US companies monitor employees’ e-mail
- 88.5% of opt-in e-mail newsletters get delivered by ISPs
- 57% of spam originates from US, 16% from South Korea
- 22% of users spend less time on e-mail because of spam
- 22% of permission-based e-mail was blocked by ISPs in 2004
- 0.35% of all e-mails sent resulted in a sale
- Gmail switchers: 57% came from Hotmail, 27% from Yahoo!
- Canadian junk e-mail level drops to 49% in 2004
- Zombie spam share down to 59%
- Antispam solutions market to reach $1.7 bln in 2008
- 54% of e-mail marketers cannot confirm delivery
- 40% of employees spend at least an hour a day on personal e-mails
- Hotmail facts: 190 mln users in 22 countries
- 50% of UK teenagers use MSN Hotmail
- 14% of users read spam, and 4% buy products advertised in spam
- 21% of spam in January 2005 was porn
- 97% of spam was not CAN-SPAM-compliant
- Small businesses get hit with ten times more spam than big companies
- 30% of online Americans did not like merchants’ holiday greetings by e-mail
- 60% of e-mails sent to UK students is spam
- Most popular spam subject lines: Vioxx, phishing, live on camera
- $180 mln was spent on e-mail archiving software in 2004
- Spam accounted for 77% of all e-mail traffic in 2004
- AOL reports 24% drop in amount of spam sent to members
- Where spam comes from: US, Korea, China, Canada
- 20% of UK Internet users bought software pitched by spam
- 3.8% click on retailers’ promotional e-mails
- 651 e-mail users globally
- Verisign says 80% of e-mail is spam
- E-mail has 1.12% advertisement response rate
- 690 mln e-mail boxes worldwide, 67% of them hosted
- Average corporate user receives sends 34, receives 99 e-mails a day
- Americans lost $500 mln to phishing
- 61% of e-mail marketers don’t report bounced e-mails
- 60% of North American users are using some anti-spam solution
- Only 6.9% of e-mails were infected by virus in August 2004
- $41 bln will be spent on spam defense in 2004
- 38% of all North American e-mails are spam
- 1 exabyte of e-mail sent in 2003
- 29% of Web users send as many instant messages as e-mails
- Top 10 spam countries for July
- In 28% of the cases consumers fall for phishing e-mail
- 14% of business users think e-mail will become obsolete
- 78% of executives worry about network security, but still open e-mail attachments
- Almost half of large companies monitor outgoing e-mail
- 5 countries generate 99% of spam
- More than 50% of phishing victims report identities stolen
- 64% of May e-mail was spam
- 85% will open an attachment, if it came from a friend
- Daily Comcast users send 100 mln valid messages, 700 mln spam e-mails
- Spam cost companies $2000 an employee a year
- Health care is primary category for spam
- 80% of spam originates from infected machines
- 10-15% of unsubscribe links do not work
- E-mail CTR increases by 96% in Q1 2004
- 50% of customer e-mails end up in void
- Kids get spam and porn spam
- Cost of spam to average company is $4.1 mln
- Phishing e-mails increase thousandfold
- Users without anti-spam spend 43 minutes checking e-mails
- Russian ISPs spent $55 mln fighting spam
- NetZero’s spam filters are the toughest
- E-mail marketing to reach $6.1 bln in 2008, 6395 spam messages a year
- Canadians receive 7,000 spam messages a year
- More than 75% of anti-spam software vendors to disappear
- 77% of Internet users are uncomfortable online because of spam
- 19% of marketing e-mails never reach customers
- Biggest spammers in the world
- 65% of newsletters are used for personal, 40% for business reasons
- Brightmail says 60% of e-mail is spam
- Legitimate e-mail blocks will cost $419 mil in 2008
- Spam and filters are biggest challenges in e-mail marketing
- Phishing up 400% over Christmas holidays
- 5% respond to phishy e-mail
- 83% of Americans will register for ‘do-not-spam’ list
- 35 M e-mails will be sent out daily by 2005
- Sophos: Third of spam e-mail is sent through 0wned PCs
- Geographic origins of spam
- What e-mail marketers are concerned about?
- Gartner on enterprise spam
- Solid Oak: As much as 90% of e-mail is spam
- 50% of consumers boycott spammers
- Luth: Donations through e-mail don’t quite work
- Pew report on spam
- Radicati: Spam statistics
- In-flight e-mail numbers
- E-mail: People read only 65% of the newsletters
- Radicati: Anti-spammers make more money than spammers