IT Facts for April, 2008
April 30, 2008 @ Apr 30, 08 | 11:55 pm
· Department: Mobile usage
|
FR |
DE |
IT |
ES |
UK |
US |
| Total Mobile Subscribers, mln. |
46.5 |
49 |
47 |
34 |
47.5 |
226 |
| Mobile Media Audience |
18.5% |
18.4% |
23.4% |
23.5% |
26.8% |
27.3% |
| Mobile Messaging Audience |
76.4% |
79.7% |
87.4% |
85.0% |
86.9% |
48.6% |
| 3G Penetration |
16.2% |
21.0% |
37.2% |
34.6% |
24.2% |
25.5% |
| Smartphone Penetration |
6.1% |
8.6% |
22.3% |
14.9% |
10.6% |
6.4% |
| Source: MMetrics |
April 30, 2008 @ Apr 30, 08 | 11:06 pm
· Department: WWW
| Video Brand |
Streams
(000) |
Viewers
(000) |
| 1.YouTube |
6,052,649 |
69,604 |
| 2. Yahoo! |
674,549 |
22,532 |
| 3. Fox Interactive Media |
653,340 |
19,801 |
| 4. Nickelodeon Kids and Family Network |
552,121 |
6,256 |
| 5. MSN/Windows Live |
401,744 |
10,521 |
| 6. Google |
340,708 |
14,095 |
| 7. Veoh |
311,074 |
3,136 |
| 8. ABC.COM |
283,776 |
4,609 |
| 9. CBS Entertainment Network |
277,389 |
3,401 |
| 10. Disney Online |
232,767 |
7,671 |
| Source: Nielsen |
April 30, 2008 @ Apr 30, 08 | 10:53 pm
· Department: PCs
According to IDC EMEA, Q1 2008 PC shipments recorded robust 19% growth compared with Q1 2007. Notebooks continued to drive growth across the region with shipments recording an increase of over 43% year on year, while desktops suffered from the market contraction in Western Europe and declined by 1.7%, boosting the share of notebooks to over 55% of total EMEA shipments.
April 30, 2008 @ Apr 30, 08 | 9:54 pm
· Department: PCs
| Vendor |
1Q07 |
1Q08 |
Share 1Q07 |
Share 1Q08 |
QTQ Growth |
| Hewlett-Packard |
3,777 |
4,853 |
19.1% |
20.7% |
28.5% |
| Acer |
2,335 |
3,622 |
11.8% |
15.4% |
55.1% |
| Dell |
2,317 |
2,813 |
11.7% |
12.0% |
21.4% |
| Fujitsu Siemens |
1,420 |
1,550 |
7.2% |
6.6% |
9.2% |
| Toshiba |
984 |
1,350 |
5.0% |
5.8% |
37.1% |
| Others |
8,896 |
9,285 |
45.1% |
39.6% |
4.4% |
| Total |
19,729 |
23,475 |
100.0% |
100.0% |
19.0% |
| Acer+Gateway |
2,989 |
3,622 |
15.2% |
15.4% |
21.2% |
| Source: IDC |
April 30, 2008 @ Apr 30, 08 | 8:59 pm
· Department: Search engines
| Provider |
Searches
(000) |
YOY
Growth |
Share of
Searches |
| 1. Google Search |
4,791,057 |
25.5% |
58.7% |
| 2. Yahoo! Search |
1,480,690 |
-4.5% |
18.1% |
| 3. MSN Search |
979,761 |
36.6% |
12.0% |
| 4. AOL Search |
334,376 |
-19.4% |
4.1% |
| 5. Ask.com Search |
199,305 |
52.4% |
2.4% |
| 6. My Web Search |
70,194 |
-5.4% |
0.9% |
| 7. Comcast Search |
44,227 |
32.4% |
0.5% |
| 8. NexTag Search |
29,400 |
58.4% |
0.4% |
| 9. AT&T Worldnet Search |
25,302 |
130.5% |
0.3% |
| 10. Dogpile.com Search |
19,321 |
-32.9% |
0.2% |
| Source: Netrating |
April 30, 2008 @ Apr 30, 08 | 12:18 pm
· Department: Broadband, Internet usage
Most internet users age 45 or older say content online serves less their needs and interests than those of younger persons, according to a Burst Media. 67.7% of internet users age 45 or older say their daily routine would be disrupted if their online access was taken away for one week (42.9% say “significantly”) - with “the oldest segment looking very much like the youngest segment”. Some 43.9% of those age 55+ surveyed say there would be significant disruption in their lives if internet access were taken away.
April 30, 2008 @ Apr 30, 08 | 5:54 am
· Department: Search engines
| Rank |
Search Term |
Volume |
| 1. |
food network |
0.85% |
| 2. |
recipes |
0.69% |
| 3. |
pizza hut |
0.57% |
| 4. |
foodnetwork.com |
0.39% |
| 5. |
www.foodnetwork.com |
0.22% |
| 6. |
papa johns |
0.22% |
| 7. |
pepsistuff.com |
0.21% |
| 8. |
foodnetwork |
0.20% |
| 9. |
applebees |
0.19% |
| 10. |
starbucks |
0.17% |
| Source: Hitwise |
April 30, 2008 @ Apr 30, 08 | 3:59 am
· Department: Internet usage
| Brand |
Audience, 000 |
Time Per
Person |
| 1. Google |
119,674 |
1:15:40 |
| 2. Yahoo! |
114,551 |
3:12:38 |
| 3. Microsoft |
99,672 |
0:44:46 |
| 4. MSN/Windows Live |
96,993 |
2:13:44 |
| 5. AOL Media Network |
90,644 |
3:59:59 |
| 6. YouTube |
71,273 |
0:50:34 |
| 7. Fox Interactive Media |
70,389 |
2:07:30 |
| 8. eBay |
57,220 |
1:58:31 |
| 9. Wikipedia |
54,301 |
0:18:36 |
| 10. Apple |
47,516 |
1:13:23 |
| Source: Nielsen |
April 29, 2008 @ Apr 29, 08 | 1:49 pm
· Department: Advertising, General
- USA Today, 2,284,219, up 0.3%
- The Wall Street Journal, 2,069,463, up 0.4%
- The New York Times, 1,077,256, down 3.9%
- Los Angeles Times, 773,884, down 5.1%
- New York Daily News, 703,137, down 2.1%
- New York Post, 702,488, down 3.1%
- The Washington Post, 673,180, down 3.6%
- Chicago Tribune, 541,663, down 4.4%
- Houston Chronicle, 494,131, down 1.8%
- The Arizona Republic, 413,332, down 4.7%
- Newsday, Long Island, 379,613, down 4.7%
- San Francisco Chronicle, 370,345, down 4.2%
- Dallas Morning News, 368,313, down 10.6%
- The Boston Globe, 350,605, down 8.3%
- The Star-Ledger of Newark, N.J., 345,130, down 7.4%
- The Philadelphia Inquirer, 334,150, down 5.1%
- The Plain Dealer, Cleveland, 330,280, down 4.2%
- The Atlanta Journal-Constitution, 326,907, down 8.5%
- Star Tribune of Minneapolis-St. Paul, 321,984, down 6.7%
- St. Petersburg Times, Florida, 316,007, down 2.1%
April 29, 2008 @ Apr 29, 08 | 12:18 pm
· Department: WWW
76.0% and 73.9% of the 18-24 year and 25-34 year segments, respectively, say online content is aimed at their age groups, according to Burst Media. Most (55.7%) of those age 35-44 also say so. 35.4% of those age 45-54 year say internet content is focused on people their age. The proportions of those 55 or older saying so are significantly less. 75.9% of those age 18-34 years say websites are designed for them. 55.2% of those age 35-45 say so. 36.9% of those age 45-54 say so. Only 19.9% of those 55 or older say websites are designed for people their age.
April 29, 2008 @ Apr 29, 08 | 6:17 am
· Department: Search engines
| Rank |
Search Term |
Volume |
| 1. |
Myspace |
0.71% |
| 2. |
Ebay |
0.39% |
| 3. |
myspace.com |
0.32% |
| 4. |
Craigslist |
0.29% |
| 5. |
Youtube |
0.20% |
| 6. |
Mapquest |
0.16% |
| 7. |
Yahoo |
0.15% |
| 8. |
www.myspace.com |
0.15% |
| 9. |
Facebook |
0.09% |
| 10. |
my space |
0.09% |
| Source: Hitwise |
April 29, 2008 @ Apr 29, 08 | 5:00 am
· Department: Broadband, Internet usage
|
Home & Work,
March 2008 |
Home & Work,
February 2008 |
Growth, MTM |
| Sessions/Visits per Person |
60 |
58 |
3.5 |
| Domains Visited per Person |
105 |
104 |
1.0 |
| Web Pages per Person |
2,437 |
2370 |
2.8 |
| Duration of a Web Page Viewed |
0:00:52 |
0:00:53 |
-0.6 |
| PC Time per Person |
19:42:28 |
17:38:32 |
3.2 |
| Active Digital Media Universe |
164.6 mln |
162.3 mln |
1.4 |
| Current Digital Media Universe Estimate |
221.3 mln |
220.6 mln |
0.3 |
| Source: Nielsen |
April 28, 2008 @ Apr 28, 08 | 12:19 pm
· Department: Advertising
38.6% of Americans say online advertising is focused on their age group. Only respondents in the 18-24 and 25-34 age groups tend to say online advertising is focused on them: 56.6% and 56.5% say so, respectively, according to Burst Media. Some 43.8% of those age 35-44 say online advertising focuses on people their age; 52.9% of them say it targets younger people - as do 72.5% of those age 45-54 and 83.2% of those 55+. 59.6% say they are typically visiting more websites than a year ago - and that’s the trend for all age groups, including nearly 63% of those 55 or older.
April 28, 2008 @ Apr 28, 08 | 6:31 am
· Department: E-commerce, WWW
59% of internet users use social media to “vent” about a customer-care experience. 74% of internet users choose companies/brands based on others’ customer-care experiences shared online, according to Society for New Communications Research. 72% research companies’ customer care online prior to purchasing products and services at least sometimes. 84% consider the quality of customer care at least sometimes in their decision to do business with a company. 81% say blogs, online rating systems and discussion forums can give consumers a greater voice regarding customer care, but less than 33% say they believe that businesses take customers’ opinions seriously.
April 28, 2008 @ Apr 28, 08 | 6:20 am
· Department: Search engines
| Rank |
Search Term |
Volume |
| 1. |
Toyota |
2.07% |
| 2. |
Honda |
1.92% |
| 3. |
Nissan |
1.42% |
| 4. |
Ford |
1.07% |
| 5. |
harley davidson |
0.88% |
| 6. |
Chevrolet |
0.86% |
| 7. |
Dodge |
0.85% |
| 8. |
honda motorcycles |
0.84% |
| 9. |
Hyundai |
0.78% |
| 10. |
Suzuki |
0.78% |
| Source: Hitwise |
April 28, 2008 @ Apr 28, 08 | 5:39 am
· Department: Advertising
Advertising expenditures for newspaper websites in 2007 increased 18.8%, to $3.2 bln - accounting for 7.5% of all newspaper ad spending last year (up from 5.7% in 2006), according to Newspaper Association of America. Print ad expenditures were down 9.4% in the same period, however, and total (combined print and online) newspaper ad expenditures were down 7.9% for the year.
April 27, 2008 @ Apr 27, 08 | 10:21 pm
· Department: Search engines
| Rank |
Search Term |
Volume |
| 1. |
southwest airlines |
6.95% |
| 2. |
american airlines |
3.85% |
| 3. |
delta airlines |
2.83% |
| 4. |
united airlines |
2.62% |
| 5. |
continental airlines |
2.59% |
| 6. |
northwest airlines |
1.94% |
| 7. |
Southwest |
1.85% |
| 8. |
us airways |
1.84% |
| 9. |
Delta |
1.58% |
| 10. |
jet blue |
1.35% |
| Source: Hitwise |
April 27, 2008 @ Apr 27, 08 | 10:03 pm
· Department: Search engines
| Core Search Entity |
Feb-08 |
Mar-08 |
Growth, MTM |
| Total Core Search |
100.0% |
100.0% |
0.0 |
| Google Sites |
59.2% |
59.8% |
0.6 |
| Yahoo! Sites |
21.6% |
21.3% |
-0.3 |
| Microsoft Sites |
9.6% |
9.4% |
-0.2 |
| AOL |
4.9% |
4.8% |
-0.1 |
| Ask Network |
4.6% |
4.7% |
0.1 |
| Source: comScore |