IT Facts for December, 2005

PC and hardware peripherals grew 126% in holiday season 2005

As far as revenues, apparel/clothing was the top product category in holiday shopping season 2005. However, it was computer hardware and peripherals that has experienced the highest growth. The revenue for games hardware and software fell 9% compared to holiday shopping season 2004.

Top product categories for holiday shopping 2005

Product category 2005 holiday
revenue, mln.
YTY growth
Apparel/Clothing $5,349 42%
Computer hardware,
peripherals
$4,821 126%
Consumer electronics $4,793 109%
Books $2,953 66%
Toys/Video games
(hardware & software)
$2,296 -9%
Source: Nielsen//NetRatings

European Internet traffic is 19% Usenet, 13% P2P

Om Malik points to PlanetInternet publication in Netherlands, which cites the traffic patterns for Amsterdam Internet Exchange. 48% of the traffic is Web and e-mail, 19% - Usenet, 14% - streaming multimedia, 13% - peer-to-peer, 4% - online gaming and 3% - VOIP.

78% of podcast listeners are male

Taylor Nelson Sofres says that roughly a third of the Web users -->

By 2014 24% of global spending on luxury items to come from Chinese

In 2004 Chinese consumers accounted for 11% of the worldwide revenues of luxury-goods firms, with most of their buying done outside mainland China. Merrill Lynch forecasts that by 2014, they will have overtaken both American and Japanese consumers, becoming the world’s leading luxury shoppers, yielding 24% of global revenues.

US online user demographics: 68% of men and 66% of women are online

This is a summary table from Pew Internet & American Life Project on US online user demographics.

US men and women online, summary table

Age group Men Women
18 - 29 80 86
30 - 49 76 79
50 - 64 63 66
65+ 34 21
Education Men Women
No high school diploma 32 27
High school 58 56
Some College 79 79
College grad or graduate degree 89 89
Race Men Women
White 70 67
Hispanic 67 66
Black 50 60
Other 72 66
Annual household income Men Women
< $30,000 49 48
$30,000 ? $50,000 66 76
$50,000 ? $75,000 84 87
> $75,000 90 95
Marital status Men Women
Married 72 75
Not married 62 56
Parental status Men Women
Parent (of child under 18) 81 80
Non-parent (of child under 18) 61 57
Total online 68 66
Source: Pew Internet & American Life Project

Check out usage patterns by gender, search engine usage by gender, broadband ownership by gender and racial profiles of US Internet users.

100 mln of e-mails to President Bush to go into national archives

Clinton’s 8-year presidency resulted in 32 mln e-mails transferred to the National Archives, Wall Street Journal reported. Meanwhile, Bush administration estimates the number will reach 100 mln after current President of the United States, George W. Bush, leaves office.

90% of men and 91% of women use search engines

As vehicles for finding information, search engines are extremely popular among both men and women. About 90% of men and women who go online use search engines, and about 40% use them on a typical day. Men and women generally use the same kinds of search strategies, using search engines most commonly, but also starting searches on familiar, proprietary websites or following recommended links. Although men and women say equally that they find the information online that they are looking for, men are a lot more confident in themselves as searchers, Pew Internet & American Life Project says.

Men and women both use search engines heavily. 90% of online men and 91% of online women use search engines; 43% of those men and 39% of those women use them on an average day. Men and women are equally satisfied users of search engines, but men are more confident than women as searchers. Among searchers, 88% of men and 86% of women say they find the information they are looking for; 54% of men and 40% of women have self-confidence as searchers. Women feel the glut of online information more than men do. Although both men and women like having a lot of information available in their world, 24% of women feel its overload compared with 19% of men.

5.4 mln fiber-to-the-home subscribers in Japan by March 2006

Japan had 14.3 mln ADSL subscribers by October 2005, an increase by 564,300 since April 2005, MM Research Institute reports. The total number of subscribers to Fiber-To-The-Home (FTTH) reached 3.9 mln, an increased by 1.3 mln compared to March 2005. MM Research Institute forecasts the total number of broadband subscribers in Japan to grow to 23.4 mln subscribers by the end of March 2006 and around 33 mln by the end of March 2008. The number of FTTH subscribers will reach 5.4 mln by the end of March 2006.

Top Web advertisers in November 2005: Vonage, LowerMyBills, BellSouth

Nielsen//NetRatings listed Vonage, LowerMyBills.com, and BellSouth as top Web advertisers in November 2005.

Top Web advertisers in November 2005

Advertiser Budget in Nov 2005 Impressions, 000
Vonage $31,044,300 12,486,122
LowerMyBills.com $11,692,000 2,877,204
BellSouth $10,619,100 2,880,768
General Mills $9,679,500 1,119,630
Dell $8,394,000 2,230,594
Scottrade $8,258,300 1,644,455
QuinStreet $8,164,800 1,749,830
Verizon $7,581,500 1,963,643
GM $7,532,000 1,302,936
Netflix $7,318,400 1,896,305
Source: Nielsen//NetRatings

Men use Internet for weather, news, DIY, sports; women - for email, maps, medical information

Compared with women, online men are more likely to use the internet to: check the weather, get news, get do-it-yourself information, check for sports information, get political information, get financial information, do job-related research, download software, listen to music, rate a product/person/service through an online reputation system, download music files, use a webcam, and take a class.

Compared with men, online women are more likely to use the internet to: send and receive email, get maps and directions, look for health and medical information, use web sites to get support for health or personal problems, and get religious information, Pew Internet & American Life Project says.

Consumer electronics sales up 10% during holiday season

Consumer electronics sales climbed 10% during the holiday shopping season in 2005 compared with 2004, helped by aggressive advertising and low prices, according to NPD Group. Holiday shoppers racked up $8.2 bln in electronics purchases during a stretch between Nov 20 and Dec 24 2005.

Traffic to YouTube.com up 83% in one week due to The Chronic of Narnia rap video

Visits to YouTube.com shot up 83% in one week and surpassed visits to Google Video Search due to sudden popularity of Lazy Sunday Saturday Night Live skit, HitWise writes.

Silicon Valley employees earning 17% more than US average

San Francisco Bay Area, heavy with technical and business management jobs, leads the nation in wages, with workers in the region earning 17% more than the national average, the US Labor Department reported. The mean annual salary of a worker in metropolitan San Francisco, including San Francisco, San Mateo and Marin counties, was $52,100, compared with $37,440 nationally. The mean annual salaries in San Jose and Oakland metropolitan areas were $57,080 and $46,990 respectively.

2 mln XBox Live subscribers

More than 2 mln users of the original XBox have subscribed to XBox Live, or about 10% of the customer base. Wall Street Journal also points to Microsoft planning to reach 50% of XBox 360 users for its XBox online service.

Online advertising to generate $16.6 bln in 2006

The market for online ads will increase 32% to $16.6 bln in 2006, Credit Suisse First Boston predicts.

60 mln junk e-mails sent in China daily

An average of 60 mln spam e-mails are sent every day in China, according to Chinese security ministry.

Top Web sites in November 2005: Yahoo!, Microsoft.com, MSN, Google

Nielsen//NetRatings published the rankings for most popular sites in November 2005. Yahoo!, Microsoft.com, MSN and Google led the Internet rankings in the number of unique visitors, while AOL, Yahoo! and eBay had the “stickiest” sites on the list.

Top sites in November 2005

Site Audience, 000 Time spent
Yahoo! 103,882 3:21:39
Microsoft 96,130 0:43:30
MSN 91,348 1:46:22
Google 85,526 0:55:04
AOL 74,321 6:13:39
eBay 56,332 1:59:48
Amazon 42,496 0:27:17
MapQuest 35,076 0:13:03
Real 34,355 0:40:07
Apple 30,845 0:47:20
Source: Nielsen//NetRatings

52% of US men and 48% of US women have broadband

On a typical day, wired men are more likely than wired women to go online: 61% of men and 57% of women go online on a typical day. Men go online more frequently than women. 44% of men go online at least several times a day, compared with 39% of women. Men are more likely than women to have high-speed connections at home. 52% of men and 48% of women have high-speed connections at home. Men and women are equally likely to access the internet from home. 89% of men and 87% of women use the internet at home. Men and women are equally likely to access the internet from work. Among internet users who work full-time or part-time, 65% of men and 66% of women use the internet at work, Pew Internet & American Life Project reports.