IT Facts for Web traffic

Fastest-growing Web categories in Germany in April 2008

Property Mar-2008 Apr-2008 % Change
Total Internet : Total Audience 34,268 34,539 1%
Retail - Sports/Outdoor 5,017 6,778 35%
Home 1,162 1,558 34%
Job Search 3,330 4,133 24%
Health Care 1,171 1,419 21%
Education - Information 4,418 5,230 18%
Jewelry/Luxury Goods/Accessories 518 604 17%
Family 3,056 3,498 14%
Health - Information 5,874 6,592 12%
General News 11,842 13,010 10%
Hobbies/Lifestyle - Food 2,790 3,047 9%
Source: comScore

Fatest-growing Web sites in Canada in March 2008

Property Feb-2008 Mar-2008 Growth, %
Total Internet 23,814 23,879 0
Groupe Lagardere 930 2,276 145
Six Apart Sites 2,042 2,774 36
Canada Revenue Agency 2,505 3,198 28
CanadianTire.ca 1,774 2,178 23
FunBox.com 2,467 2,922 18
Crave Online 1,687 1,932 15
MacRAE’S Owen Media Network 2,336 2,646 13
craigslist, inc. 2,314 2,594 12
Shopzilla.com Sites 3,811 4,269 12
411.CA 1,714 1,914 12
Source: comScore

Top domains by time spent browsing per month in UK in March 2008

Domain Company Total
Total Total 2:24:58
facebook.com Facebook 1:44:47
three.co.uk Hutchison Whampoa Limited 1:30:51
sky.com British Sky Broadcasting Group 1:15:28
live.com Microsoft Corporation 1:11:06
bbc.co.uk BBC 0:48:10
Source: mMetrics

UK most popular online banking sites in January 2008

Banking Service Audience, 000 Visits per user
Total Internet: Total Audience 33,254 71.0
Royal Bank of Scotland (RBS) Group 2,906 5.9
NatWest Bank 2,021 5.9
Royal Bank of Scotland 952 5.5
Lloyds TSB 2,832 6.8
Halifax Bank of Scotland (HBoS) Group 2,439 6.1
Halifax 2,063 6.0
Bank of Scotland 358 6.3
HSBC 2,374 5.2
Barclays Bank 1,700 5.9
Source: comScore

Fastest-growing sites in Germany in April 2008

Property Mar-2008 Apr-2008 % Change
Total Internet : Total Audience 34,268 34,539 1%
SPOX.com 789 1,917 143%
Buecher.de 1,067 1,666 56%
uni-protokolle.de 1,177 1,702 45%
Mister-wong.de 1,513 2,109 39%
United Online, Inc 1,804 2,496 38%
Wer-kennt-wen.de 1,844 2,342 27%
Sueddeutscher Verlag Sites 2,807 3,361 20%
Hubert Burda Media 3,686 4,332 18%
Volkswagen 1,962 2,272 16%
Mair Gruppe 1,411 1,633 16%
Source: comScore

How much extra audience does a Web site gain by having a mobile version?

Category Lift, %
Total 13
Weather 22
Entertainment 22
Games 15
Music 15
Email 11
Sports 10
Business/Finance 4
Social Networking 3
Search 2
Shopping/Auctions 1
Source: Nielsen

Fastest-growing Web categories in Canada in March 2008

Feb-2008 Mar-2008 Growth, %
Total Internet 23,814 23,879 0
Online Trading 1,024 1,384 35
Taxes 3,041 3,839 26
Hobbies/Lifestyle - Home 4,890 5,509 13
Incentives 2,525 2,826 12
Lotto/Sweepstakes 5,725 6,402 12
Radio 7,875 8,618 9
Automotive - Manufacturer 4,492 4,913 9
Personal Finance 8,844 9,636 9
Health Care 1,832 1,981 8
Retail - Movies 2,923 3,152 8
Source: comScore

Top French online video sites in January 2008

Property Audience, 000 Videos per Viewer
Total Internet 23,243 89.9
Google Sites 12,181 49.4
Dailymotion.com 10,041 34.9
Groupe TF1 4,231 9.6
Microsoft Sites 4,176 2.6
AlloCine Sites 2,275 5.1
Kewego 2,093 6.4
Iliad/Free.fr Sites 2,074 6.8
AOL LLC 1,619 5.9
Fox Interactive Media 1,514 3.0
Orange Sites 1,439 4.6
Source: comScore

Top domains by time spent browsing per month in United States in March 2008

Domain Company Total
Total Total 4:37:48
craigslist.org Craigslist 1:38:51
ebay.com eBay Inc. 1:25:41
myspace.com News Corporation 1:25:13
facebook.com TheFacebook 1:24:09
go.com The Walt Disney Company 1:07:04
Source: mMetrics

Top Web properties in Germany in April 2008

Apr-08 Mar-08 Property Audience, 000
N/A N/A Total Internet 34,539
1 1 Google Sites 25,790
2 2 eBay 18,394
3 3 Microsoft Sites 18,271
4 4 AOL LLC 16,602
5 5 United-Internet Sites 16,169
6 7 ProSiebenSat1 Sites 15,393
7 6 Wikipedia Sites 15,014
8 8 Arcandor AG 14,634
9 10 T-Online Sites 14,484
10 9 Otto Gruppe 13,263
11 12 Deutsche Telekom 12,226
12 11 Yahoo! Sites 11,606
13 14 Vodafone Group 11,488
14 13 Amazon Sites 11,188
15 15 freenet AG 11,162
16 16 Axel Springer AG 10,914
17 17 Lycos Europe Sites 9,642
18 18 Verlagsgruppe Georg von Holtzbrinck 9,610
19 19 RTL Group Sites 8,767
20 21 The Mozilla Organization 8,017
21 22 Deutsche Bahn 7,663
22 23 Fox Interactive Media 7,396
23 20 Vogel Burda Communications 6,823
24 24 ARD Sites 5,754
25 27 Ciao Sites 5,751
Source: comScore

Top visited US TV websites in 2006-2008 TV seasons

Rank Network Website 2007-08 Season 2006-07 Season Growth
1. ABC www.abc.com 27.14% 29.89% -9%
2. NBC www.nbc.com 27.01% 32.89% -18%
3. CBS www.cbs.com 21.51% 15.24% 41%
4. FOX Fox Aggregation 17.54% 16.55% 6%
5. The CW www.cwtv.com 6.61% 5.20% 27%
6. My Network TV www.mynetworktv.com 0.19% 0.24% -22%
Source: Hitwise

Top hotel sites in Q1 2008

Web Sites Q1 2007 Q1 2008 Growth
Supplier Sites 69.2% 72.4% 3.2
Best Western 2.5% 3.8% 1.2
Choice Hotels 6.2% 6.7% 0.6
Hilton 19.3% 18.8% -0.5
Hyatt 2.6% 2.4% -0.2
Intercontinenta 12.0% 12.4% 0.4
Marriott 16.8% 18.1% 1.3
Radisson 0.5% 0.4% 0.0
Starwood 5.7% 5.6% -0.1
Wyndham Worldwide 3.7% 4.2% 0.5
Agency Sites 30.7% 27.6% -3.2
CheapTickets.com 0.9% 0.8% -0.1
Expedia.com 9.8% 9.1% -0.7
Hotels.com 6.2% 6.8% 0.6
Hotwire.com 1.2% 1.5% 0.4
Orbitz.com 4.8% 3.0% -1.8
Travelocity Brand 7.9% 6.4% -1.5
Source: comScore

Top hotel sites in Q1 2008

Q1 2007 Q1 2008 Percent Change Y/Y
Intercontinental Hotel Brands 55.1 48.5 -12%
Holiday Inn 30.7 30.8 1%
Holiday Inn Express 16.2 18.8 16%
Crowne Plaza 13.4 7.9 -41%
Intercontinental 6.6 4.9 -26%
Source: comScore

Top-visited US broadcast TV show websites in 2007

Rank Network Website Average Market Share
1 FOX American Idol 14.01%
2 NBC Deal or No Deal 13.33%
3 ABC Dancing with the Stars 7.33%
4 CBS Survivor: Micronesia 4.78%
5 FOX America’s Most Wanted 3.86%
6 NBC Heroes 2.98%
7 ABC Lost 2.67%
8 NBC The Biggest Loser 2.22%
9 NBC The Office 2.07%
10 ABC Grey’s Anatomy 1.81%
Source: Hitwise

Top 25 properties by number of Latin American unique visitors in April 2008

Top Properties Audience, 000
Total Internet 61,610
Google Sites 55,290
Microsoft Sites 54,914
Yahoo! Sites 38,621
MercadoLibre 27,534
Wikipedia Sites 26,347
Terra Networks 25,873
UOL Sites 16,711
Orange Sites 15,241
WordPress 14,570
HI5.COM 12,831
Groupe Hi-Media 12,242
Grupo Brasil Telecom 12,103
Organizacoes Globo 11,851
Fox Interactive Media 11,793
AOL LLC 11,122
Grupo Intercom 10,661
Ask Network 8,967
Gruppo DADA 8,956
Adobe Sites 8,854
BuscaPĂ© Inc. 8,805
Batanga 8,797
MONOGRAFIAS.COM 8,297
Apple Inc. 7,821
eBay 7,725
FACEBOOK.COM 7,711
Source: comScore

Top UK online newspapers in March 2008

Property Audience, 000 Pages Viewed, mln.
UK Internet Audience 33,761 107,287
Newspapers 14,823 448
The Sun Online 4,268 131
GUARDIAN.CO.UK 3,619 44
Telegraph Group Ltd 2,754 20
Times Online 2,600 21
DAILYMAIL.CO.UK 2,466 40
INDEPENDENT.CO.UK 1,017 3
MIRROR.CO.UK 989 11
Financial Times Group 841 12
METRO.CO.UK 488 3
THISISLONDON.CO.UK 376 2
Source: comScore

Top US online video sites by videos per user

Property Viewers, 000 Videos per Viewer
Total Internet 138,576 82.8
Google Sites 85,670 50.9
Fox Interactive Media 54,294 8.8
Yahoo! Sites 37,536 8.7
Viacom Digital 26,642 9.4
Microsoft Sites 25,194 9.7
Time Warner - Excl. AOL 22,366 7.1
AOL LLC 21,860 4.6
Disney Online 12,249 8.8
ESPN 10,053 8.9
CBS Corporation 9,486 6.6
Source: comScore

Top US online video sites in March 2008

Property Videos, 000 Share, %
Total Internet 11,476,886 100.0
Google Sites 4,358,306 38.0
Fox Interactive Media 477,621 4.2
Yahoo! Sites 328,087 2.9
Viacom Digital 249,285 2.2
Microsoft Sites 245,453 2.1
Time Warner - Excl. AOL 159,009 1.4
Disney Online 108,055 0.9
ABC.COM 100,051 0.9
AOL LLC 100,044 0.9
ESPN 89,760 0.8
Source: comScore

Fastest-growing Web categories in March 2008

Mar-08 Apr-08 Growth, %
Total Internet 188,010 190,728 1
Pharmacy 16,730 18,105 8
Retail - Food 15,097 16,234 8
Fragrances/Cosmetics 18,266 19,574 7
Job Search 16,384 17,175 5
Community - Women 78,030 81,487 4
Entertainment - TV 89,590 93,222 4
Business/Finance - News/Research 61,549 64,043 4
Career Resources 42,562 43,997 3
Hobbies/Lifestyle - Home 44,349 45,526 3
Car Rental 6,125 6,287 3
Source: comScore

Top-10 Rankings music -bands and artists category in US in April, 2008

Rank Website Domain Share
1 Coldplay www.coldplay.com 2.53%
2 Def Leppard www.defleppard.com 1.91%
3 The Clayboard theclayboard.yuku.com 1.73%
4 Bill Gaither www.gaither.com 1.28%
5 Chris Brown www.chrisbrownworld.com 1.23%
6 Neil Diamond www.neildiamond.com 1.07%
7 Beyonce World www.beyonceworld.net 0.99%
8 New Kids on the Block www.nkotb.com 0.98%
9 Dr. Sam and the Frivolous Action Blues Band www.managedmusic.com 0.96%
10 Soulja-Boy www.sodmg.com 0.94%
Source: Hitwise

Top-growing US web sites in US in March 2008

Mar-08 Apr-08 Growth, & Rank
Total Internet 188,010 190,728 1 N/A
PlayList.com 5,548 7,632 38 137
MLB.com 9,799 13,318 36 76
IRS.gov 17,311 23,354 35 34
TheStreet.com Sites 3,733 4,667 25 238
Chrysler LLC 4,167 5,149 24 209
CondeNast Publications 8,760 10,563 21 97
Lowes.com 8,728 10,445 20 99
Womensforum.com Sites 6,150 7,252 18 149
Yum! Brands Inc. 4,109 4,845 18 224
ABC.com 7,667 9,032 18 111
Source: comScore

Top US search engines in April 2008

Domain Apr 2008 Mar 2008 Apr 2007
www.google.com 67.90% 67.25% 65.26%
search.yahoo.com 20.28% 20.29% 20.73%
search.msn.com 6.26% 6.65% 7.77%
www.ask.com 4.17% 4.09% 3.69%
Source: Hitwise

Who got traffic from search engines in April 2008

Category Percent of Category
Traffic from Search
Engines, Apr-08
Percent Change in Share
of Traffic From Search
Engines, Apr-08 - Apr-07
Percent of Category Traffic
from Google, Apr-07
Percent Change in
Share of Traffic From
Google, Apr-08 - Apr-07
Health and Medical 46.00% 3% 30.73% 4%
Travel 33.94% 8% 23.31% 16%
Shopping and Classifieds 25.40% 0% 16.61% 4%
News and Media 21.88% 8% 14.60% 11%
Entertainment 23.79% 15% 15.20% 17%
Business and Finance 18.08% 12% 11.65% 22%
Sports 12.43% 17% 8.37% 24%
Online Video 28.88% 35% 19.70% 46%
Social Networking 16.74% 17% 10.08% 17%
Source: Hitwise

Referers to wikipedia.org

Subdomain % Visitors at Home Subdomain % Visitors at Work
www.google.com 61 www.google.com 66
search.yahoo.com 19 search.yahoo.com 16
www.wikipedia.org 11 www.wikipedia.org 9
search.msn.com 5 search.msn.com 6
aolsearch.aol.com 3 search.live.com 4
Source: Nielsen

Top Web companies in April 2008

Parent Audience, 000 Time Per
Person
(hh:mm:ss)
1. Google 128,188 1:46:39
2. Microsoft 122,059 2:17:01
3. Yahoo! 117,065 3:08:40
4. Time Warner 105,566 3:40:04
5. News Corp. Online 76,453 1:49:21
6. eBay 67,047 1:52:41
7. InterActiveCorp 64,098 0:21:27
8. Wikimedia Foundation 56,259 0:17:51
9. Amazon 55,677 0:26:30
10. Walt Disney Internet Group 49,721 0:43:05
Source: Nielsen