IT Facts for Music

Top US music retailers: Apple, Wal-Mart, Best Buy, Amazon, Target

Without providing exact details on the number of digital tracks sold, NPD Group reports on top music retailers in the US in the first half of 2008. NPD’s data reflects the ongoing consumer shift from physical CDs to digital music, as iTunes maintained their leadership position reached earlier this year. Amazon rose from fifth place to fourth primarily for two reasons: first, online CD sales have seen less erosion than CD sales at brick-and-mortar stores; and second, Amazon launched its digital music store, Amazon.mp3, last year.

  1. iTunes
  2. Wal-Mart (Walmart, Walmart.com, Walmart Music Downloads)
  3. Best Buy (Best Buy, Bestbuy.com, Best Buy Digital Music Store)
  4. Amazon (Amazon.com, AmazonMP3.com)
  5. Target (Target and Target.com)

41% of online buyers of music ordered a CD and 58% downloaded digital files

41% of online buyers of music ordered a compact disc and 58% downloaded digital files, according to Pew Internet Project. Put differently, 13% of music buyers say their most recent music purchase was a digital download of music files. 51% of music buyers who used the internet in their research said that online information had no impact at all; 37% said it had a minor impact; 12% said it had a major impact.

56% of music buyers could buy music online

56% of those who bought music most recently said they could have made the purchase online, while 37% said they could not have, according to Pew Internet Project. Among the 22% of music purchasers who bought most recently online, 61% could have bought their music in a store, with 35% saying they could not have done that. Just 7% of online music purchasers said they visited a store to sample music or ask for some help before getting their music online.

How do online music buyers find out about new music?

Ages 18-35 Ages 36-50 Age 51+
Going to the website of an artist,
band, or record label
41% 38% 30
Listening to free streaming
samples of songs online
46 25 21
Visiting an online store that sells
music
42 32 26
Downloading music files to your
computer
42 24 14
Listening to an internet radio
station
29 25 21
Reading online reviews or blogs
about songs and artists
28 22 21
Watching music videos online 34 21 16
Going to a MySpace profile of an
artist, band, or record label
31 13 8
Receiving an email from a band,
artist, or record company
15 9 8
Median number of online musicseeking
activities
3 2 1
Number of cases (internet users) 133 171 190
Source: Pew Internet Project

What online users do after buying music

Ages 18-35 Ages 36-50 Age 51+
Go to the artist’s or band’s
website
45% 40 29
Look online for live performances
by that artist
29 28 26
Read websites or blogs about the
music
33 26 16
Post the music to your page on
MySpace, Facebook, or another website
16 4 4
Post your own reviews, ratings,
or comments online about the music
10 4 5
Median number of online musicseeking
activities
1 1 0
Number of cases (internet users) 133 171 190
Source: Pew Internet Project

Music buying by ages

Ages 18-35 Ages 36-50 Age 51+
All CDs 43% 65% 77%
Most are CDs 26 20 13
Most are digital files 12 7 3
All are digital files 11 3 2
About half and half 4 3 1
Number of cases (all
respondents)
148 186 286
Source: Pew Internet Project

12% of music buyers purchase digital music files

Only 12% of music buyers report that they purchase digital music files, just 23% of internet-using music buyers say online resources were most important to their decision, and 63% say online information had no impact on their most recent purchase, according to Pew Internet Project. 10% of buyers seeking an alternative path (e.g., downloading digital files) can have large impacts on the model. When 23% of younger internet-using buyers, arguably the most active and attractive customers, purchase mostly or entirely digital files, the disruption is consequential.

83% music buyers find their music from hearing a song on the radio, on TV, or in a movie

83% music buyers find out about music from hearing a song on the radio, on TV, or in a movie. 64% of music buyers say they find out about music from friends, family, or coworkers, according to Pew Internet Project. 36% copies of songs from a friend, 35% find out about music by visiting an offline music store, 34% going to a concert is the way they have learned about music they may want to buy. Among people who have bought music in the prior year, 94% said that at least one of these offline means of learning about music had something to do with how they became acquainted with the music they purchased. For internet users in this module who bought music in the prior year, 96% said they learned about music from at least one of these offline means.

27% of internet users downloaded music from the internet in 2008

Shipments of CDs peaked at 942.5 mln units in 2000 and fell by 25% to 705 mln units in 2005, according to Pew Internet Project. Figures released earlier this year show that album sales fell by 9.5% in 2007, even though digital sales grew by 45% in this period. Some 27% of internet users say they have downloaded music from the internet, according to our March 2006 survey. 53% of respondents said they had purchased music in 2007, and 26% of respondents were directed to the module with detailed questions about music purchasing. Respondents who were directed to the music module are not representative of the general population. They are more likely to be internet users 83% and to have broadband at home (59% do), which compares to 73% and 50% respectively in the general population. They are also slightly younger, with a median age among adults of 43 compared with 45 in the general adult internet population.

What do music buyers do after buying music online?

Go to the artist’s or band’s website 39%
Look online for live performances by
that artist
28
Read websites or blogs about the
music
26
Post the music to your page on
MySpace, Facebook, or another website
8
Post your own reviews, ratings, or
comments online about the music
6
Source: Pew Internet Project

How people learn about music they may want to buy

Ages 18-35 Ages 36-50 Age 51+
Hearing a song on the radio, on
TV, or in a movie
90% 85% 76%
From friends, family members, or
co-workers
72 70 51
Getting copies of songs from
friends
53 33 23
Visiting an offline music store 43 36 26
Going to a concert given by an
artist
35 29 37
Number of cases (all
respondents)
148 186 286
Source: Pew Internet Project

Music consumption statistics

British Music Rights published its findings on the state of digital music in UK.

Digital music facts, research and statistics

Digital music facts, research and statistics

Digital music facts, research and statistics

Digital music facts, research and statistics

Digital music facts, research and statistics

Digital music facts, research and statistics

Digital music facts, research and statistics

Digital music facts, research and statistics

Digital music facts, research and statistics

Digital music facts, research and statistics

Digital music facts, research and statistics

Digital music facts, research and statistics

Digital music facts, research and statistics

Digital music facts, research and statistics

Digital music facts, research and statistics

Digital music facts, research and statistics

Digital music facts, research and statistics

Digital music facts, research and statistics

Digital music facts, research and statistics

Digital music facts, research and statistics

Digital music facts, research and statistics

Digital music facts, research and statistics

Digital music facts, research and statistics

Digital music facts, research and statistics

Digital music facts, research and statistics

Digital music facts, research and statistics

Digital music facts, research and statistics

Digital music facts, research and statistics

Digital music facts, research and statistics

Digital music facts, research and statistics

Digital music facts, research and statistics

Digital music facts, research and statistics

Digital music facts, research and statistics

Digital music facts, research and statistics

Digital music facts, research and statistics

53% of online Americans purchased music in 2007

Some 27% of internet users say they have downloaded music from the internet, according to March 2006 survey. Now 53% of respondents said they had purchased music in 2007, and 26% of respondents were directed to the module with detailed questions about music purchasing. Respondents who were directed to the music module are not representative of the general population, according to Pew Internet Project. They are more likely to be internet users 83% and to have broadband at home (59% do), which compares to 73% and 50% respectively in the general population. They are also slightly younger, with a median age among adults of 43 compared with 45 in the general adult internet population.

32% of internet users buy music online

62% of internet users who used the internet to find out about music they bought cite something they found offline with 32% saying it was something they found on the internet, according to the Pew Internet Project. When queried about specific ways the internet influenced their music buying decisions, here is what internet users who bought music in the previous year said: 68% said it helped them learn more about bands or artists they were interested in; 57% said it introduced them to new artists they had not heard about before; 42% said it helped them save money in buying music; 37% said online information led them to buy more music than they otherwise would have; 30% said online information changed the specific songs or album they had in mind.

56% of those who bought music most recently said they could have made the purchase online

For the most part, those who said their most recent music purchase was in a store were doing this by choice. Some 56% of those who bought music most recently said they could have made the purchase online, while 37% said they could not have. Among the 22% of music purchasers who bought most recently online, 61% could have bought their music in a store, with 35% saying they could not have done that. Just 7% of online music purchasers said they visited a store to sample music or ask for some help before getting their music online, according to the Pew Internet Project. As to the nature of the music purchase - CD or digital download - some 41% of online buyers of music ordered a compact disc and 58% downloaded digital files. Put differently, 13% of music buyers say their most recent music purchase was a digital download of music files. When asked whether information found online had a major impact, minor impact, or no impact at all, here is what music buyers who used the internet in their research said 51% said online information had no impact at all; 37% said it had a minor impact; 12% said it had a major impact.

62% of Americans say all of the music they buy are CDs

62% of respondents in the music module said all of the music they buy are CDs. 20% said most are CDs; 7% said most of their purchases are individual digital files; 5% said all of their purchases were digital files; 3% said their purchases were equally split between CDs and digital files, according to the Pew Internet Project. 74% of music buyers say they went to a store, while 22% say they bought music online. Even among those who use the internet to find out about music, 33% said their most recent purchase was executed online.

Sharing content and buzz after buying music

Talk with friends or family about the
music
77%
Share the music with others 62
Watch a music video of the song or
artist
56
Go to see the artist or band perform at
a concert
47
Transfer the music to a CD, computer,
or MP3 player
44
Buy other merchandise, such as tshirts
from the same artist
20
Remix the music into your own
creation
9
Source: Pew Internet Project

How people learn about music they may want to buy

Ages 18-35 Ages 36-50 Age 51+
Hearing a song on the radio, on
TV, or in a movie
90% 85% 76%
From friends, family members, or
co-workers
72 70 51
Getting copies of songs from
friends
53 33 23
Visiting an offline music store 43 36 26
Going to a concert given by an
artist
35 29 37
Number of cases (all
respondents)
148 186 286
Source: Pew Internet Project

How Internet users find out about new music

Ages 18-35 Ages 36-50 Age 51+
Going to the website of an artist,
band, or record label
41% 38% 30
Listening to free streaming
samples of songs online
46 25 21
Visiting an online store that sells
music
42 32 26
Downloading music files to your
computer
42 24 14
Listening to an internet radio
station
29 25 21
Reading online reviews or blogs
about songs and artists
28 22 21
Watching music videos online 34 21 16
Going to a MySpace profile of an
artist, band, or record label
31 13 8
Receiving an email from a band,
artist, or record company
15 9 8
Median number of online musicseeking
activities
3 2 1
Number of cases (internet users) 133 171 190
Source: Pew Internet Project

What people do after buying music online

Ages 18-35 Ages 36-50 Age 51+
Go to the artist’s or band’s
website
45% 40 29
Look online for live performances
by that artist
29 28 26
Read websites or blogs about the
music
33 26 16
Post the music to your page on
MySpace, Facebook, or another website
16 4 4
Post your own reviews, ratings,
or comments online about the music
10 4 5
Median number of online musicseeking
activities
1 1 0
Number of cases (internet users) 133 171 190
Source: Pew Internet Project

Demographics of an online music buyer

Ages 18-35 Ages 36-50 Age 51+
All CDs 43% 65% 77%
Most are CDs 26 20 13
Most are digital files 12 7 3
All are digital files 11 3 2
About half and half 4 3 1
Number of cases 148 186 286
Source: Pew Internet Project

12% of music buyers purchase digital music files

Only 12% of music buyers report that they purchase digital music files, just 23% of internet-using music buyers say online resources were most important to their decision, and 63% say online information had no impact on their most recent purchase, according to the Pew Internet Project. Even 10% of buyers seeking an alternative path (e.g., downloading digital files) can have large impacts on the model. When 23% of younger internet-using buyers, arguably the most active and attractive customers, purchase mostly or entirely digital files, the disruption is consequential.

24% of US teens write music

All teens Cell phone
owners
Computer
owners
Types of non-school writing
Write letters or notes
to other people
64% 67% 64%
Write in a journal 34 36 36
Short writing 32 32 32
Do creative writing 25 25 25
Write music or lyrics 24 21 22
Create audio, video or
PowerPoint
presentations
16 15 18
Write essays 8 7 7
Write computer
programs
6 6 5
Frequency of non-school writing
Several times a week
or more
36% 35% 39%
Several times a month
or less often
54 56 50
Never 9 8 10
Source: Pew Internet Project

How internet users who have bought music in 2007 use online resources to learn about music

Going to the website of an artist, band,
or record label
37%
Listening to free streaming samples of
songs online
34
Visiting an online store that sells music 34
Downloading music files to your
computer
27
Listening to an internet radio station 25
Reading online reviews or blogs about
songs and artists
24
Watching music videos online 23
Going to a MySpace profile of an artist,
band, or record label
18
Receiving an email from a band, artist,
or record company
11
Source: Pew Internet Project

37% of US consumers own a portable MP3 player

37% of consumers own an iPod or other brand of portable MP3 player, up from 30% in 2007 and more than two-and-a-half times the proportion in 2005 (14%). 73% of those ages 12-17 own a digital audio player, according to Edison Media Research.