| Vendor | Q1 2008 Shipments |
Q1 2008 Market Share |
Q1 2007 Shipments |
Q1 2007 Market Share |
YTY Growth |
| Nokia | 115.5 | 39.6% | 91.1 | 35.7% | 26.8% |
| Samsung | 46.3 | 15.9% | 34.8 | 13.6% | 33.0% |
| Motorola | 27.4 | 9.4% | 45.4 | 17.8% | -39.7% |
| LG Electronics | 24.4 | 8.4% | 15.8 | 6.2% | 54.4% |
| Sony Ericsson | 22.3 | 7.6% | 21.8 | 8.5% | 2.3% |
| Others | 55.7 | 19.1% | 46.1 | 18.1% | 20.8% |
| Total | 291.6 | 100.0% | 255.0 | 100.0% | 14.3% |
| Source: IDC | |||||
The worldwide mobile phone market grew to 300 mln devices in Q4 2007. According to IDC, the 334.0 mln handsets shipped during the holiday quarter was a new record for the industry, and was up 15.3% over Q4 2007. Total shipments reached 1,144.1 mln units in 2007 with 12.4% overall growth.
| Vendor | Shipments, 2007 | Share, 2007 | Shipments, 2006 | Share, 2006 | Growth, YTY |
| Nokia | 437.1 | 38.2% | 347.5 | 34.2% | 25.8% |
| Samsung | 161.1 | 14.1% | 113.7 | 11.2% | 41.7% |
| Motorola | 159.0 | 13.9% | 217.4 | 21.4% | -26.9% |
| Sony Ericsson | 103.4 | 9.0% | 74.7 | 7.3% | 38.4% |
| LG Electronics | 80.5 | 7.0% | 63.5 | 6.2% | 26.8% |
| Others | 202.9 | 17.7% | 200.6 | 19.7% | 1.1% |
| Total | 1144.1 | 100.0% | 1017.4 | 100.0% | 12.4% |
Source: IDC
| Age | Male | Female | Total |
| 13-17 | 85.6% | 92.7% | 89.2% |
| 18-24 | 90.5% | 94.6% | 92.5% |
| 25-34 | 89.9% | 92.7% | 91.3% |
| 35-44 | 83.6% | 88.4% | 86.0% |
| 45-54 | 74.9% | 84.0% | 79.3% |
| 55+ | 64.6% | 73.8% | 69.3% |
| Source: MMetrics | |||
| FR | DE | IT | ES | UK | US | |
| Total Mobile Subscribers, mln. | 46.5 | 49 | 47 | 34 | 47.5 | 226 |
| Mobile Media Audience | 18.5% | 18.4% | 23.4% | 23.5% | 26.8% | 27.3% |
| Mobile Messaging Audience | 76.4% | 79.7% | 87.4% | 85.0% | 86.9% | 48.6% |
| 3G Penetration | 16.2% | 21.0% | 37.2% | 34.6% | 24.2% | 25.5% |
| Smartphone Penetration | 6.1% | 8.6% | 22.3% | 14.9% | 10.6% | 6.4% |
| Source: MMetrics | ||||||
Handset makers sold 14% more phones in Q1 2008 than in Q1 2007. In 2006, market growth was at over 20% level throughout the year.
ABI Research believes that by 2013, nearly 20% of mid- or high-end mobile devices will use a Linux operating system.
Owners of all types of mobile handsets use their phones for voice communications 71.7% of the time, according to iSuppli, iPhone owners spend just 46.5% of their time with the product engaged in voice calls, according to iSuppli.
80% of mobile operators agreed that becoming a mobile data connectivity provider is either quite likely or highly likely, according to 3-ple Media. Average revenue per user (ARPU) from traditional services has been in steady decline, but 52% of operators said they are current revenue leaders in the field. 26% operators rated themselves as likely to be the revenue leader by 2010, but 28% said they would be second to content (media) providers. Operators ranked advertisers (24%) and web 2.0 companies (15%) the next likely to be revenue leaders.
55% of mobile consumers said they are looking forward to receiving mobile multimedia, according to 3-ple Media. By 2010, regular multimedia usage among subscribers will be at mass-market penetration levels (31-50%+), according to 58% of operators surveyed.
66% of mobile subscribers said they view mobile operators as data connectivity providers, but 20% said they view them as aggregators and providers of multimedia content and services, according to 3-ple Media. 14% of subscribers agreed that mobile operators are trusted guardians of personal data and information - much like a bank - and as a supplier of personalized mobile multimedia services.
| US | EU | FR | DE | IT | ES | UK | |
| Total mobile subscribers (13+) | 226 m | 224 m | 46.5 m | 49 m | 47 m | 34 m | 47 m |
| Watched video | 5.9% | 9.3% | 7.5% | 6.3% | 11.7% | 12.5% | 9.5% |
| Listened to music | 7.0% | 17.3% | 15.4% | 16.8% | 14.2% | 21.1% | 19.8% |
| Accessed news/info via browser | 13.5% | 9.5% | 9.7% | 5.9% | 8.0% | 6.9% | 16.1% |
| Received SMS ads | 19.1% | 49.5% | 63.7% | 29.8% | 54.1% | 73.0% | 34.6% |
| Played downloaded game | 21.4% | 23.3% | 13.4% | 23.1% | 26.5% | 26.5% | 27.7% |
| Accessed downloaded application | 4.8% | 2.7% | 1.5% | 2.5% | 4.0% | 2.3% | 3.2% |
| Sent/received photos or videos | 22.2% | 28.2% | 25.5% | 22.1% | 33.1% | 30.7% | 30.5% |
| Purchased ringtones | 9.2% | 4.0% | 4.3% | 3.8% | 4.7% | 3.9% | 3.4% |
| Used email | 12.2% | 8.5% | 6.3% | 7.1% | 10.8% | 9.1% | 9.2% |
| Accessed social networking sites | 4.3% | 2.6% | 2.4% | 1.1% | 2.5% | 2.3% | 4.7% |
| Source: MMetrics | |||||||
| Source of digital music on the phone | France | Germany | Italy | Spain | UK | US |
| Transferred from PC | 85.8% | 88.7% | 86.9% | 87.3% | 83.6% | 75.2% |
| Direct to phone - transferred from friends/family | 12.5% | 8.8% | 9.8% | 7.1% | 12.5% | 8.1% |
| Direct to phone - downloaded from music service | 8.3% | 7.6% | 4.7% | 8.6% | 10.0% | 18.3% |
| Direct to phone - other | 8.8% | 2.9% | 4.3% | 7.0% | 6.4% | 3.7% |
| Source: M:Metrics | ||||||
Some 16% of mobile phone subscribers already use mobile banking services, and 60% of them use the services at least once a week, the study found, according to Harris Interactive study. Consumers not currently banking or buying on-the-go expressed interest in having such applications on their mobile phones: checking bank account balances/transfer funds (35% selected this app); receiving text message alerts from financial institutions (33%); shopping (16%); making wire transfers and stock-trading (9% each)
| Mobile activity by country | US | EU | FR | DE | IT | ES | UK |
| Watched video | 4.2% | 5.1% | 5.0% | 2.5% | 6.0% | 7.7% | 5.1% |
| Listened to music | 5.7% | 15.8% | 12.9% | 15.0% | 13.3% | 20.0% | 18.9% |
| Accessed news/info via browser | 12.6% | 9.1% | 9.2% | 5.2% | 7.6% | 7.5% | 15.5% |
| Received SMS ads | 20.6% | 53.3% | 64.8% | 34.3% | 59.4% | 72.4% | 42.2% |
| Played downloaded game | 9.1% | 8.7% | 4.0% | 7.6% | 8.7% | 13.0% | 11.0% |
| Accessed downloaded application | 4.2% | 2.6% | 1.3% | 2.2% | 4.0% | 2.5% | 3.3% |
| Sent/received photos or videos | 20.5% | 27.5% | 24.3% | 21.7% | 31.3% | 31.7% | 29.7% |
| Purchased ringtones | 9.7% | 4.3% | 4.3% | 4.2% | 4.6% | 4.6% | 3.7% |
| Used email | 11.6% | 8.3% | 6.7% | 6.9% | 10.2% | 9.0% | 9.1% |
| Accessed social networking sites | 3.6% | 2.2% | 1.7% | 1.4% | 1.9% | 2.4% | 3.6% |
| Source: M: Metrics | |||||||
Almost 25% of cellulars phone users with mobile internet access now use their devices to buy goods and services online, near 20% saying they would like to someday use cell phones as a “mobile wallet,” according to Harris Interactive. Smartphone or iPhone users are more likely to “occasionally” use their device to make purchases - 25% said so, compared with 17% of mobile or cellular phone users. 77% of mobile users have “never” made a purchase with their device, compared with 65% of those with smartphones or iPhones.
The market for smartphones will grow from around 10% of the total handset market in 2007 to 31% of the market in 2013, ABI Research says. The market is currently dominated by Nokia (52%) and Symbian (65%). However, the coalescence of the framework wars in the Linux environment and the growing stature of Windows Mobile will enable new competitors to put pressure on this established axis.
Anxiety about sharing personal data is the biggest barrier to consumer acceptance of mobile banking and commerce (66%), according to Harris Interactive. Additional barriers to adoption: more exposure to fraud and financial scams (63% expressed concern); worry about losing a device containing valuable information (61%); concern about costs (58%); usability (43%), reliability (37%), and speed of wireless network (23%)
M:Metrics found that a staggering 30.9% of iPhone owners watched mobile TV or video, versus a 4.6 market average, and more than double the rate for all smartphone users, according to M:Metrics. Usage of social networking is also popular among iPhone users: 49.7% accessed a social networking site in January, nearly twelve times the market average. Twenty percent of iPhone owners accessed Facebook, one of the first Web properties to customize its content for the iPhone, versus 1.5% of the total mobile market. Two featured widgets, YouTube and Google Maps are extremely popular among iPhone users: 30.4% accessed YouTube and 36% used Google Maps. In comparison, only one percent of all mobile subscribers accessed YouTube and 2.6% checked out Google Maps.