IT Facts for Mobile usage

Top 5 mobile phone vendors in Q1 2008

Vendor Q1 2008
Shipments
Q1 2008
Market Share
Q1 2007
Shipments
Q1 2007
Market Share
YTY
Growth
Nokia 115.5 39.6% 91.1 35.7% 26.8%
Samsung 46.3 15.9% 34.8 13.6% 33.0%
Motorola 27.4 9.4% 45.4 17.8% -39.7%
LG Electronics 24.4 8.4% 15.8 6.2% 54.4%
Sony Ericsson 22.3 7.6% 21.8 8.5% 2.3%
Others 55.7 19.1% 46.1 18.1% 20.8%
Total 291.6 100.0% 255.0 100.0% 14.3%
Source: IDC

Top mobile phone vendor in Q4 2007: Nokia, Samsung, Motorola

The worldwide mobile phone market grew to 300 mln devices in Q4 2007. According to IDC, the 334.0 mln handsets shipped during the holiday quarter was a new record for the industry, and was up 15.3% over Q4 2007. Total shipments reached 1,144.1 mln units in 2007 with 12.4% overall growth.

Vendor Shipments, 2007 Share, 2007 Shipments, 2006 Share, 2006 Growth, YTY
Nokia 437.1 38.2% 347.5 34.2% 25.8%
Samsung 161.1 14.1% 113.7 11.2% 41.7%
Motorola 159.0 13.9% 217.4 21.4% -26.9%
Sony Ericsson 103.4 9.0% 74.7 7.3% 38.4%
LG Electronics 80.5 7.0% 63.5 6.2% 26.8%
Others 202.9 17.7% 200.6 19.7% 1.1%
Total 1144.1 100.0% 1017.4 100.0% 12.4%

Source: IDC

Demographics of a European mobile user

Age Male Female Total
13-17 85.6% 92.7% 89.2%
18-24 90.5% 94.6% 92.5%
25-34 89.9% 92.7% 91.3%
35-44 83.6% 88.4% 86.0%
45-54 74.9% 84.0% 79.3%
55+ 64.6% 73.8% 69.3%
Source: MMetrics

Size of mobile audience in February 2008

FR DE IT ES UK US
Total Mobile Subscribers, mln. 46.5 49 47 34 47.5 226
Mobile Media Audience 18.5% 18.4% 23.4% 23.5% 26.8% 27.3%
Mobile Messaging Audience 76.4% 79.7% 87.4% 85.0% 86.9% 48.6%
3G Penetration 16.2% 21.0% 37.2% 34.6% 24.2% 25.5%
Smartphone Penetration 6.1% 8.6% 22.3% 14.9% 10.6% 6.4%
Source: MMetrics

Q1 2008 cell phone sales up 14% YTY

Handset makers sold 14% more phones in Q1 2008 than in Q1 2007. In 2006, market growth was at over 20% level throughout the year.

20% of mobile phones to run Linux by 2013

ABI Research believes that by 2013, nearly 20% of mid- or high-end mobile devices will use a Linux operating system.

iPhone users spend 46.5% of their time in voice calls

Owners of all types of mobile handsets use their phones for voice communications 71.7% of the time, according to iSuppli, iPhone owners spend just 46.5% of their time with the product engaged in voice calls, according to iSuppli.

80% of mobile operators likely to become data connectivity providers

80% of mobile operators agreed that becoming a mobile data connectivity provider is either quite likely or highly likely, according to 3-ple Media. Average revenue per user (ARPU) from traditional services has been in steady decline, but 52% of operators said they are current revenue leaders in the field. 26% operators rated themselves as likely to be the revenue leader by 2010, but 28% said they would be second to content (media) providers. Operators ranked advertisers (24%) and web 2.0 companies (15%) the next likely to be revenue leaders.

55% of mobile consumers are looking forward to receiving mobile multimedia

55% of mobile consumers said they are looking forward to receiving mobile multimedia, according to 3-ple Media. By 2010, regular multimedia usage among subscribers will be at mass-market penetration levels (31-50%+), according to 58% of operators surveyed.

66% of mobile subscribers view operators as data providers

66% of mobile subscribers said they view mobile operators as data connectivity providers, but 20% said they view them as aggregators and providers of multimedia content and services, according to 3-ple Media. 14% of subscribers agreed that mobile operators are trusted guardians of personal data and information - much like a bank - and as a supplier of personalized mobile multimedia services.

Mobile subscriber monthly consumption of content and applications, February 2008

US EU FR DE IT ES UK
Total mobile subscribers (13+) 226 m 224 m 46.5 m 49 m 47 m 34 m 47 m
Watched video 5.9% 9.3% 7.5% 6.3% 11.7% 12.5% 9.5%
Listened to music 7.0% 17.3% 15.4% 16.8% 14.2% 21.1% 19.8%
Accessed news/info via browser 13.5% 9.5% 9.7% 5.9% 8.0% 6.9% 16.1%
Received SMS ads 19.1% 49.5% 63.7% 29.8% 54.1% 73.0% 34.6%
Played downloaded game 21.4% 23.3% 13.4% 23.1% 26.5% 26.5% 27.7%
Accessed downloaded application 4.8% 2.7% 1.5% 2.5% 4.0% 2.3% 3.2%
Sent/received photos or videos 22.2% 28.2% 25.5% 22.1% 33.1% 30.7% 30.5%
Purchased ringtones 9.2% 4.0% 4.3% 3.8% 4.7% 3.9% 3.4%
Used email 12.2% 8.5% 6.3% 7.1% 10.8% 9.1% 9.2%
Accessed social networking sites 4.3% 2.6% 2.4% 1.1% 2.5% 2.3% 4.7%
Source: MMetrics

How digital music gets on the users’ phones

Source of digital music on the phone France Germany Italy Spain UK US
Transferred from PC 85.8% 88.7% 86.9% 87.3% 83.6% 75.2%
Direct to phone - transferred from friends/family 12.5% 8.8% 9.8% 7.1% 12.5% 8.1%
Direct to phone - downloaded from music service 8.3% 7.6% 4.7% 8.6% 10.0% 18.3%
Direct to phone - other 8.8% 2.9% 4.3% 7.0% 6.4% 3.7%
Source: M:Metrics

16% of mobile phone owners use mobile banking

Some 16% of mobile phone subscribers already use mobile banking services, and 60% of them use the services at least once a week, the study found, according to Harris Interactive study. Consumers not currently banking or buying on-the-go expressed interest in having such applications on their mobile phones: checking bank account balances/transfer funds (35% selected this app); receiving text message alerts from financial institutions (33%); shopping (16%); making wire transfers and stock-trading (9% each)

Mobile activity by country

Mobile activity by country US EU FR DE IT ES UK
Watched video 4.2% 5.1% 5.0% 2.5% 6.0% 7.7% 5.1%
Listened to music 5.7% 15.8% 12.9% 15.0% 13.3% 20.0% 18.9%
Accessed news/info via browser 12.6% 9.1% 9.2% 5.2% 7.6% 7.5% 15.5%
Received SMS ads 20.6% 53.3% 64.8% 34.3% 59.4% 72.4% 42.2%
Played downloaded game 9.1% 8.7% 4.0% 7.6% 8.7% 13.0% 11.0%
Accessed downloaded application 4.2% 2.6% 1.3% 2.2% 4.0% 2.5% 3.3%
Sent/received photos or videos 20.5% 27.5% 24.3% 21.7% 31.3% 31.7% 29.7%
Purchased ringtones 9.7% 4.3% 4.3% 4.2% 4.6% 4.6% 3.7%
Used email 11.6% 8.3% 6.7% 6.9% 10.2% 9.0% 9.1%
Accessed social networking sites 3.6% 2.2% 1.7% 1.4% 1.9% 2.4% 3.6%
Source: M: Metrics

25% of cellphone owners shop online on their phones

Almost 25% of cellulars phone users with mobile internet access now use their devices to buy goods and services online, near 20% saying they would like to someday use cell phones as a “mobile wallet,” according to Harris Interactive. Smartphone or iPhone users are more likely to “occasionally” use their device to make purchases - 25% said so, compared with 17% of mobile or cellular phone users. 77% of mobile users have “never” made a purchase with their device, compared with 65% of those with smartphones or iPhones.

31% of phones sold in 2013 will be smartphones

The market for smartphones will grow from around 10% of the total handset market in 2007 to 31% of the market in 2013, ABI Research says. The market is currently dominated by Nokia (52%) and Symbian (65%). However, the coalescence of the framework wars in the Linux environment and the growing stature of Windows Mobile will enable new competitors to put pressure on this established axis.

66% of cellphone users worry about sharing personal data

Anxiety about sharing personal data is the biggest barrier to consumer acceptance of mobile banking and commerce (66%), according to Harris Interactive. Additional barriers to adoption: more exposure to fraud and financial scams (63% expressed concern); worry about losing a device containing valuable information (61%); concern about costs (58%); usability (43%), reliability (37%), and speed of wireless network (23%)

49.7% of iPhone users accessed a social network in January 2008

M:Metrics found that a staggering 30.9% of iPhone owners watched mobile TV or video, versus a 4.6 market average, and more than double the rate for all smartphone users, according to M:Metrics. Usage of social networking is also popular among iPhone users: 49.7% accessed a social networking site in January, nearly twelve times the market average. Twenty percent of iPhone owners accessed Facebook, one of the first Web properties to customize its content for the iPhone, versus 1.5% of the total mobile market. Two featured widgets, YouTube and Google Maps are extremely popular among iPhone users: 30.4% accessed YouTube and 36% used Google Maps. In comparison, only one percent of all mobile subscribers accessed YouTube and 2.6% checked out Google Maps.