IT Facts for Internet usage

89% of teens log in from home

Home School Library
All Teens 89% 77% 60%
Gender
Girls 91 76 59
Boys 86 78 60
Age
12-14 89 71 58
15-17 89 82 61
Race/Ethnicity
White 91 78 59
Black 80 83 69
Hispanic 85 69 53
Annual Household Income
Less than $30,000 70 75 72
$30,000-$49,999 86 88 63
$50,000-$74,999 87 72 55
$75,000+ 99 74 5
Source: Pew Internet Project

Only 87% of Hispanic teens go online

All teens 94%
Gender
Girls 95
Boys 93
Age
12-14 92
15-17 96
Race/EthnicityWhite
White 96
Black 92
Hispanic 87
Annual Household Income
Less than $30,000 86
$30,000-$49,999 93
$50,000-$74,999 96
$75,000+ 97
Source: Pew Internet Project

Leading US search engines in April 2008

Rank Search Engine Volume
1. www.google.com 67.90%
2. search.yahoo.com 20.28%
3. search.msn.com 4.52%
4. www.ask.com 4.17%
Source: Hitwise

Most popular US URLs in April 2008

Rank Website Market Share
1. www.google.com 5.67%
2. mail.yahoo.com 5.13%
3. www.myspace.com 4.65%
4. www.yahoo.com 3.9%
5. mail.live.com 2.36%
6. www.ebay.com 1.81%
7. search.yahoo.com 1.64%
8. www.msn.com 1.25%
9. www.facebook.com 0.93%
10. www.youtube.com 0.85%
11. www.gmail.com 0.58%
12. images.google.com 0.54%
13. www.wikipedia.org 0.49%
14. search.msn.com 0.44%
15. mail.aol.com 0.4%
16. www.pogo.com 0.38%
17. my.yahoo.com 0.37%
18. www.ebaymotors.com 0.35%
19. address.yahoo.com 0.35%
20. www.aol.com 0.35%
Source: Hitwise

Top Web sites in Canada in March 2008

Mar-08
Rank
Feb-08
Rank
Property Audience, 000
N/A N/A Total Internet : Total Audience 23,879
1 1 Google Sites 22,436
2 2 Microsoft Sites 22,341
3 3 Yahoo! Sites 16,215
4 4 Facebook.com 15,513
5 5 eBay 13,821
6 6 Wikipedia Sites 11,222
7 7 AOL LLC 10,123
8 8 Yellow Pages Group 9,794
9 9 Amazon Sites 8,715
10 11 Canoe Network 8,391
11 10 Apple Inc. 8,285
12 14 Fox Interactive Media 7,769
13 13 The Weather Network Meteomedia 7,717
14 12 CTVglobemedia 7,655
15 15 Ask Network 7,264
16 17 CNET Networks 7,197
17 16 New York Times Digital 7,056
18 18 Viacom Digital 6,327
19 19 CBC-Radio Canada Sites 5,647
20 20 Adobe Sites 5,643
21 21 Time Warner - Excluding AOL 5,339
22 22 Gorilla Nation 5,221
23 24 Canwest Digital 4,840
24 23 WhitePages 4,731
25 26 TD Bank Financial Group 4,487
Source: comScore

Average US time spent in April 2008

Rank Name Domain Apr 2008 Apr 2007 Growth, YTY
1 Myspace www.myspace.com 29m54s 30m40s -3%
2 Facebook www.facebook.com 20m52s 13m19s 57%
3 myYearbook www.myyearbook.com 32m54s 21m46s 51%
4 Bebo www.bebo.com 30m01s 30m52s -3%
5 Black Planet www.blackplanet.com 24m39s 22m43s 9%
Source: Hitwise

49% of consumers listen to radio for new music

In 2008, radio is mentioned as the medium “you turn to first to learn about new music” by about half of consumers (49%), with internet at 25%, according to Edison Media Research. In 2002, radio was mentioned by nearly two-thirds of consumers (63%) and only 9% mentioned internet.

18% of US consumers have listened to an audio podcast

18% of consumers have ever listened to an audio podcast; up from 13% in 2007. 9% have listened to an audio podcast in the past month (an estimated 23 mln) , according to Edison Media Research. For the third straight year, awareness of XM and Sirius hovers around 60%. 16% nonsubscribers are very/somewhat likely to sign up for satellite radio in next year.

72% of teens usually write longhand

72% of teens who write for personal reasons say they usually write longhand, similar to the 65% of teens who usually write by hand for school, according to Pew Internet Project. However, teens are much more likely to write only by hand when doing non-school writing. 32% of teens never use a computer at all when writing for their own personal enjoyment; by contrast, just 9% do their school writing by hand only. Whites and older teens are again the most prolific computer users when it comes to nonschool writing.

US weekly online radio audience increased in 2007 to 33 mln

The weekly online radio audience increased in the past year to an estimated 33 mln. 13% of the US population age 12 and older have listened to online radio in the past week; up from 11% (approximately 29 mln) in 2007, according to Edison Media Research. On a weekly basis, online radio reaches more than one in seven 25-54-year olds (15%). AM/FM radio continues to have a big impact on people’s lives. 21% of consumers said radio is the audio platform/device that has the biggest impact on people’s lives, second only to mobile phones (33%).

71% of teens currently have a cell phone and computer at home

Cell phone Desktop or laptop
computer
All Teens 71% 59%
Gender
Girls 75 64
Boys 66 55
Age
12-14 61 54
15-17 81 65
Race/Ethnicity
White 72 63
Black 65 49
Hispanic 71 53
Annual Household Income
Less than $50,000 65 62
$50,000+ 75 60
Source: Pew Internet Project

The number of social network users in Latin American countries grew 103% in January 2008

The number of social network users in five major Latin American countries (Argentina, Brazil, Chile, Colombia and Mexico) more than doubled from January 2007 to to January 2008 - it was up 103% - according to an Analytics 2.0. During the same period, the number of US Hispanic and Puerto Rican social-network users increased 48%.

60% of Internet users in Latin American countries are using social networks

The number of internet users in the five major countries is approaching 46.3 mln, a 16% increase from the 39.8 mln in January 2007, according to an Analytics 2.0. The number of Puerto Rican and US Hispanic internet users has grown at the same rate, bringing the total to 66 mln. 60% of total internet users in the five major countries of the region are using one of the above-noted social networks, whereas 77% of internet users in Puerto Rico and the US Hispanic market are doing so.

The most popular social network in Latin American countries is Orkut

The main social networks of the five-country LatAm region, by number of users, according to an Analytics 2.0: Orkut - 12.9 mln (up 27% from 10.1 million in 2007); Sonico - 7.3 mln (Sonico launched during the second half of 2007); hi5 - 4.2 mln (up 72% from 2.2 mln in January 2007); MySpace - around 3 mln (13 mln users in all markets analyzed); Facebook - 2.2 mln (up 4,152% from the January 2007 count of 52,000).

Top-growing sites in Russia in February 2008

Search Property Share of Searches
Total Internet 100.0
Yandex 47.4
Google Sites 31.2
Rambler Media 9.7
Mail.Ru Sites 7.0
Yahoo! Sites 1.3
AOL LLC 1.1
Microsoft Sites 0.6
Wikipedia Sites 0.6
LIVEINTERNET.RU 0.3
Amazon Sites 0.2
eBay 0.1
Source: comScore

41% of weekly online radio listeners have a social networking profile

41% of weekly online radio listeners report having an online social networking profile (compared with 24% of the total 12+ population); 37% visit social networking sites nearly once per day or more, according to Edison Media Research.

Fastest-growing sites in March 2008

Feb-08 Mar-08 % Change Rank
Total Internet 185,017 188,010 2 N/A
Yellow Book Network 8,801 13,523 54 75
MLB.com 6,519 9,799 50 104
Bankrate.com Sites 3,441 5,027 46 218
Craveonline 5,806 8,254 42 128
Six Apart Sites 9,749 13,680 40 74
Break Media 5,845 7,876 35 131
Bidz.com 3,755 5,049 34 217
Eversave.com 3,666 4,865 33 226
wikiHow.com 3,561 4,678 31 240
Reunion.com 6,875 9,003 31 117
Source: comScore

44% of Americans say Internet outage would disrupt their lives

Most internet users age 45 or older say content online serves less their needs and interests than those of younger persons, according to a Burst Media. 67.7% of internet users age 45 or older say their daily routine would be disrupted if their online access was taken away for one week (42.9% say “significantly”) - with “the oldest segment looking very much like the youngest segment”. Some 43.9% of those age 55+ surveyed say there would be significant disruption in their lives if internet access were taken away.