IT Facts for Handhelds

Top 5 mobile phone vendors in Q1 2008

Vendor Q1 2008
Shipments
Q1 2008
Market Share
Q1 2007
Shipments
Q1 2007
Market Share
YTY
Growth
Nokia 115.5 39.6% 91.1 35.7% 26.8%
Samsung 46.3 15.9% 34.8 13.6% 33.0%
Motorola 27.4 9.4% 45.4 17.8% -39.7%
LG Electronics 24.4 8.4% 15.8 6.2% 54.4%
Sony Ericsson 22.3 7.6% 21.8 8.5% 2.3%
Others 55.7 19.1% 46.1 18.1% 20.8%
Total 291.6 100.0% 255.0 100.0% 14.3%
Source: IDC

Top mobile phone vendor in Q4 2007: Nokia, Samsung, Motorola

The worldwide mobile phone market grew to 300 mln devices in Q4 2007. According to IDC, the 334.0 mln handsets shipped during the holiday quarter was a new record for the industry, and was up 15.3% over Q4 2007. Total shipments reached 1,144.1 mln units in 2007 with 12.4% overall growth.

Vendor Shipments, 2007 Share, 2007 Shipments, 2006 Share, 2006 Growth, YTY
Nokia 437.1 38.2% 347.5 34.2% 25.8%
Samsung 161.1 14.1% 113.7 11.2% 41.7%
Motorola 159.0 13.9% 217.4 21.4% -26.9%
Sony Ericsson 103.4 9.0% 74.7 7.3% 38.4%
LG Electronics 80.5 7.0% 63.5 6.2% 26.8%
Others 202.9 17.7% 200.6 19.7% 1.1%
Total 1144.1 100.0% 1017.4 100.0% 12.4%

Source: IDC

Q1 2008 cell phone sales up 14% YTY

Handset makers sold 14% more phones in Q1 2008 than in Q1 2007. In 2006, market growth was at over 20% level throughout the year.

21% of young US consumers use cell phones for banking

21% of consumers ages 18-34 use their cellphones for banking transactions, compared with about 10% of the general population. Aite Group predicts that mobile-banking users in the USA, having ballooned from a negligible number at the end of 2006 to 1.7 mln by the end of 2007, will rise to 8 mln by the end of 2008. By 2010, Aite Group forecasts, 35 mln Americans will be mobile-banking users.

How digital music gets on the users’ phones

Source of digital music on the phone France Germany Italy Spain UK US
Transferred from PC 85.8% 88.7% 86.9% 87.3% 83.6% 75.2%
Direct to phone - transferred from friends/family 12.5% 8.8% 9.8% 7.1% 12.5% 8.1%
Direct to phone - downloaded from music service 8.3% 7.6% 4.7% 8.6% 10.0% 18.3%
Direct to phone - other 8.8% 2.9% 4.3% 7.0% 6.4% 3.7%
Source: M:Metrics

682,000 Wi-Fi phones sold in 2007

Sales of Wi-Fi phones increased by more than 60% in 2007, according to Infonetics Research. Last year vendors sold 682,000 Wi-Fi phones worldwide, compared to 358,000 in 2006.

25% of cellphone owners shop online on their phones

Almost 25% of cellulars phone users with mobile internet access now use their devices to buy goods and services online, near 20% saying they would like to someday use cell phones as a “mobile wallet,” according to Harris Interactive. Smartphone or iPhone users are more likely to “occasionally” use their device to make purchases - 25% said so, compared with 17% of mobile or cellular phone users. 77% of mobile users have “never” made a purchase with their device, compared with 65% of those with smartphones or iPhones.

31% of phones sold in 2013 will be smartphones

The market for smartphones will grow from around 10% of the total handset market in 2007 to 31% of the market in 2013, ABI Research says. The market is currently dominated by Nokia (52%) and Symbian (65%). However, the coalescence of the framework wars in the Linux environment and the growing stature of Windows Mobile will enable new competitors to put pressure on this established axis.

500 mln music phones shipped in 2007

More than 500 mln music phones were shipped worldwide in 2007, 300 mln units more than regular music players, according to MultiMedia Intelligence. By 2011, of the 941 mln handsets that will ship worldwide, more than half will be music phones.

Mobile activity on iPhones vs. regular smartphones

Activity iPhone Smartphone Market
Any news or info via browser 84.8% 58.2% 13.1%
Accessed web search 58.6% 37.0% 6.1%
Watched mobile TV and/or video 30.9% 14.2% 4.6%
Watched on-demand video or TV programming 20.9% 7.0% 1.4%
Accessed Social Networking Site or Blog 49.7% 19.4% 4.2%
Listened to music on mobile phone 74.1% 27.9% 6.7%
Source: M:Metrics

74.1% of iPhone owners listened to mobile music in January 2008

74.1% of iPhone owners listening to mobile music in January 2008, compared to 6.7% of the total mobile audience, according to M:Metrics. 84% of iPhone owners who use an MP3 player use an iPod. Demographic composition of iPhone users, which are similar to the demographics of other smartphone owners. They are more likely to be: male, aged 25-34, earn more that $100,000 and have a college degree, than the average mobile subscriber.

What PDA owners do on their PDAs

Activity % of cell/PDA users
who have ever done this
% of cell/PDA who
do this on typical day
Send or receive text messages 58% 31%
Take a picture 58 15
Play a game 27 8
Send or receive email 19 8
Access the internet for news,
weather,sports, or other information
19 7
Record a video 18 3
Play music 17 7
Send or receive instant messages 17 6
Get a map or directions to another location 14 3
Watch video 10 3
Souce: Pew Internet

Top handheld device vendors in 2007

Vendor 2007 Shipments 2007 Share 2006 Shipments 2006 Share Growth, YTY
Palm 1,281,050 42.0% 1,982,000 36.2% -35.4%
HP 754,800 24.8% 1,210,000 22.1% -37.6%
Mio 376,139 12.3% 442,893 8.1% -15.1%
Fujitsu-Siemens 130,534 4.3% 103,491 1.9% 26.1%
Dell 108,175 3.5% 490,000 9.0% -77.9%
Others 396,849 13.0% 1,245,169 22.7% -68.1%
Total 3,047,547 100.0% 5,473,553 100.0% -44.3%
Source: IDC

Global smart device market in Q4 2007

Vendor Q4 2007
shipments
% share Q4 2006
shipments
% share Growth, YTY
Total 35,522,360 100.0% 20,667,200 100.0% 71.9%
Nokia 18,802,480 52.9% 11,114,630 53.8% 69.2%
RIM 4,046,860 11.4% 1,829,260 8.9% 121.2%
Apple 2,320,840 6.5% - 0.0% NA
Motorola 2,301,260 6.5% 1,463,090 7.1% 57.3%
Others 8,050,920 22.7% 6,260,220 30.3% 28.6%
Source: Canalys

62% of young adults find it very hard to live without a cell phone

62% of young adults say it would be very hard to do without a cell phone, 51% say that about the internet and more than twice the share that feels this way about the plain old landline telephone.

18-29 30-49 50-64 65+
Cell phone 62 52 43 37
Internet 51 46 40 34
Television 33 40 48 58
Landline telephone 25 34 43 60
Email 37 39 35 33
Number of cases 311 616 456 310
Source: Pew Internet

9.4% of US mobile phone buyers recycled in Q4 2007

9.4% of those consumers who bought new mobile handsets in Q4 2007 took the recycling option in Q4 2007, according to iSuppli. 36.8% of all old handsets were stored away in Q4 2007. 15.5% of US consumers gave away their old mobile handsets in this fashion. 8.5% of consumers donated their handsets to charities. 5.7% said they re-tuned their old phones to the retailers where they originally bought them.

Handheld devices sink 53.2% in Q4 2007

According to IDC, vendors shipped a total of 683,004 units in Q4 2007, marking a 53.2% decrease from Q4 2006 and a 6.0% decrease from Q3 2007. For the full 2007 year, vendors shipped a total of 3.0 mln units worldwide, down 44.3% from the 5.5 mln units shipped during all of 2006.

Americans discard 125 mln phones annually

10.2% of users threw away their old handsets, or had them stolen or lost in Q4 2007. The US Environmental Protection Agency (EPA) estimates Americans discard 125 mln phones each year, creating 65,000 tons of waste. 8% of US consumers who bought new phones in the fourth quarter are keeping and using their old handsets. Another 3.1% sold their old phones and 2.7% didn’t know, according to iSuppli.