Archive for the Advertising Category
Newpaper Web revenue down 2.4% in Q2 2008
In Q2 2008, newspaper Web sites revenue was down 2.4% compared with Q2 2007, to $777 mln, according to the Newspaper Association of America. It was the only YTY drop since the association began measur...
US Internet ad revenues reach $11.5 bln in the first half of 2008
US Internet advertising revenues in January-June 2008 were $11.5 bln, setting yet another new half-year record that represents a 15.2% increase over the first half of 2007. Q2 2008 was up 12.8% over Q...
Negative ads up 100% in 2008 so far
Kearsarge Global Advisors says that so far in 2008, $20,826,032 have been spent on 55,019 spots in 33 states, along with minimal national cable placements. Year-to-date spending increased more than 10...
Growth of display ads by industry
Industry Estimated Spend Q2 2007 Estimated Spend Q2 2008 % Change Financial Services $1,513,499,500 $1,107,215,800 -27% Web Media $903,731,700 $ 895,871,500 -1% Retail Go...
Top health sites by ad placements
Publisher Display ads, mln. Share of Display Ads Visitors, 000 Frequency Health - Information 1,556 100.0% 53,556 29.0 WebMD Health 290 18.6% 14,992 19.3 Revolution H...
Top display advertisers in June 2008
Advertiser Pageviews, mln. Share of Display Ads Unique Visitors, 000 Total Internet 329,828 100.0 180,571 Microsoft 5,529 1.7 126,367 University of Phoenix 4,722 1.4 1...
Top display ad sites in June 2008
Publisher Site Ad impressions, mln. Share of Display Ads Visitors, 000 Total Internet 329,828 100.0 180,571 Fox Interactive Media 52,288 15.9 83,714 Yahoo! Sites 34,675 ...
Top online apparel advertisers in April 2008
Advertiser Impressions, 000 Share Voice Visitors, 000 Frequency American Apparel 483,389 24.1% 48,887 9.9 UnderArmour.com 311,528 15.5% 50,862 6.1 SnorgTees.com 249,2...
74% of all e-mail in Q2 2008 was spam
In Q2 2008, 74% of all mail received was spam. In Q2 2008, Turkey became the country with most zombie computers (11% of the global total), followed by Brazil (8.4%) and Russia (7.4%). The USA, which i...
Top Russian Internet advertisers: Ford, MTS, Megafon, GM, Vympelkom
Mindshare Interaction published a list of top advertisers in Internet sector in Russia Federation, compiling the data for the first half of 2008. Ford Motor Co led the way with $4.6 mln spending, foll...
30% of online ads was sold through ad networks in 2007
The use of ad networks surged from 5% of total ad impressions sold in 2006 to 30% in 2007, according to Interactive Advertising Bureau. As online publishers continue to experience growth rates of 20-3...
Top US search sites in May 2008
Expanded Search Entity May-08 Jun-08 Growth, MTM Total Expanded Search 15,463 16,668 8% Google Sites 8,838 9,601 9% Google 6,814 7,277 7% YouTube/All Other 2,024...
Worldwide spending on Internet ads will total $65.2 bln in 2008
Worldwide spending on Internet advertising will total $65.2 bln in 2008, which represents nearly 10% of all ad spending across all media. With IDC's Digital Marketplace Model and Forecast projecting 1...
Central European ad market to grow 42.1%
Central and Eastern Europe (CEE) and the Middle East and Africa (MEA) will experience the fastest growth in Internet ad spending during the forecast period with a CAGR of 42.1% for CEE and 29.8% for M...
Online ad spend for 2008 Olympics to reach $100 mln
Of the $1.5 bln that marketers are expected to spend on advertising tied to the summer Olympic games, $100 mln will go towards online, according to Lehman Brothers....
Top ad carriers in June 2008
Rank Property Audience, 000 Reach % Total Internet 189,873 100% 1 Platform-A 170,312 90% 2 Yahoo! Network 158,064 83% 3 Google Ad Network 154,419 81% 4 ...
20% of television viewing now occurs online
IMMI has found that up to 20% of episodic content viewing occurs online, depending on the genre of the content and the amount of time the show has been on the air. The most common observation are pane...
Global spending on Internet ads will total $65.2 bln in 2008
Worldwide spending on Internet advertising will total 65.2 bln USD in 2008, which is nearly 10% of all ad spending across all media, according to IDC. This share is expected to reach 13.6% by 2011 as ...
Top online ad campaigns by fast food chains
Advertiser Ad views, 000 Share of ads Unique ad viewers, 000 Frequency McDonald's 295,884 33.6% 51,897 5.7 Quiznos.com 98,041 11.1% 16,390 6.0 KFC.com 84,974 9.6% 1...
Google has 77.4% of US search ad market
For every new $1 spent on paid search in Q2 2008 versus Q2 2007, $1.10 went to Google. Yahoo lost $0.09, and Microsoft lost $0.01. Advertisers are putting all of their new search dollars into Google, ...
Magazine ad revenues down 3.1% in the first half of 2008
Total magazine rate-card-reported advertising revenue for the first half of 2008 closed at $11,554,569,406, posting a -3.1% decline against the previous year, according to Publishers Information Burea...
15% of consumer time is spent online, 9% of ad budgets are currently online
Consumers spend 15% of their time on the Internet, while 9% of advertising budgets are on the Web, ZenithOptimedia said. Rising Internet use will also drive online ad spending, with 19% of the world's...
Top US advertising carriers in May 2008
Rank Property Visitors, 000 Reach % Total Internet : Total Audience 190,858 100.0 1 Platform-A 172,422 90% 2 Advertising.com 170,722 89% 3 Yahoo! Network 163,6...
How dependent are sites on search engines in May 2008
Category Traffic from search engines Growth of search engine traffic Traffic from Google Growth of traffic from Google Health and Medical 45.76% 3% 30.86% 5% Travel 34.81% 11...