Archive for the Advertising Category
US newspaper ads to decline 22% in 2009
Barclays Capital projects US newspaper advertising will decline 22% in 2009 and another 10% in 2010....
US Internet ad revenues reached $6.1 bln in Q4 2008
US Internet advertising revenues remain strong, topping $23 bln, according to Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC). Full-year 2008 revenues totaled a record $23.4 ...
Top ad carriers in January, 2009
Rank Property Unique Visitors (000) Reach % Total Audience 191,863 100% 1 Platform-A 174,586 91% 2 Yahoo! Network 164,712 86% 3 ValueClick Networks 160,261 ...
Internet ads to reach $147 bln globally by 2012
The global advertising market grew to just over $600 bln in 2007, according to The Kelsey Group. The firm expects global ad revenues to grow at a compound annual growth rate (CAGR) of 2.7% and reach $...
Online gaming advertising in November 2008
Online Gaming Nov-2007 Nov-2008 % Change Total Display Ad Views (MM) 6,659 8,610 29 Advertising Exposed Unique Visitors (000) 52,066 67,834 30 Advertising Exposed Reach %...
Top ad carriers in December 2008
Rank Property Unique Visitors (000) Reach % Total Internet 190,650 100% 1 Platform-A 173,804 91% 2 Yahoo! Network 165,879 87% 3 ValueClick Networks 159,420 ...
US search ads down 8% in Q4 2008
US search advertising spending fell 8% in Q4 2008 from Q4 2007, according to Efficient Frontier....
Top ad carriers in November 2008
Rank Property Visitors, 000 Reach, % Total Audience 190,775 100% 1 Platform-A 173,155 91% 2 Yahoo! Network 164,535 86% 3 Google Ad Network 159,387 84% ...
Most liked TV commercials in 2008
Rank Brand Ad Description Likeability Index 1 NFL Ephraim Salaam describes how Chester Pitts became an NFL player (:60) 216 2 Budweiser Dalmatian trains Hank the Clydesdale for...
Top US advertisers in traditional media in 2008
Rank Parent Company Ad Dollars Spent 1 Procter & Gamble Co $2,342,319,397 2 General Motors Corp $1,441,747,399 3 AT&T Inc $1,317,893,377 4 Verizon $1,125,70...
Most effective product placements in 2008
Rank Brand Ad Description Program (Network) Index 1 CVS Pharmacy Company pays bills and provides supplies to families Extreme Makeover: Home Edition (ABC, 3/16 - 11/9/08) 299 2...
Top TV shows with product placement activity
Rank Program Network Total # of Occurrences 1 BIGGEST LOSER NBC 6248 2 AMERICAN IDOL FOX 4636 3 EXTREME MAKEOVER HOME EDITION ABC 3371 4 AMERICAS TOUGHEST JOBS ...
Spending by largest ad categories in Q1-Q3 2008
Product Category Q1-Q3 2007 Q1-Q3 2008 Growth Automotive (Factory & Dealer Assoc.) 8,505.2 7,857.5 -8% Pharmaceutical 3,855.3 3,682.1 -4% Auto Dealerships - Local 3...
Internet ad spending by top companies for Q1-Q3 2008
Parent Company Q1-Q3 2007 Q1-Q3 2008 Growth Procter & Gamble Co. 2,526.0 2,342.3 -7% General Motors Corp. 1,730.4 1,659.6 -4% AT&T Inc. 1,351.1 1,317.6 -2% ...
89% of small businesses fear search keywords might become too expensive
89% of small businesses surveyed by Microsoft feared keywords may become too expensive. 81% questioned if paid search marketing is the best use of their marketing budgets. One quarter of respondents b...
By 2010 60% of F1K will have Web communities
Gartner predicts that by 2010, more than 60% of Fortune 1000 companies with Web sites will have some form of community that can be used for marketing purposes....
SMS advertising response rates
Received SMS Ads, 000 % Responded to SMS Advert Aug-07 Aug-08 % Change Aug-07 Aug-08 Point Change Downloads for mobile phone 40,792 35,915 -12.0% 4.4% 3.9% -0.6 ...
79% of Internet users have clicked on an ad
More than half of US consumers with Internet access use social networking services, and penetration will continue to grow. Consumers are also spending ever-greater amounts of time on SNS, a fact that ...
Top 50 US ad carriers in October 2008
Rank Property Audience, 000 Reach 1 Platform-A 173,713 91% 2 Yahoo! Network 164,080 86% 3 Google Ad Network 158,928 83% 4 ValueClick Networks 155,356 82% ...
Internet ads to genmerate $25.7 bln in the US in 2009
eMarketer estimates US advertisers will spend $25.7 bln on the Internet in 2009 - about $2.7 bln, or 10% less, than a forecast a quarter ago. The more sobering projections extend through 2012 when eMa...
Internet ad revenues reached $5.9 bln in Q3 2008, growth of 11%
IAB and PricewaterhouseCoopers announced that Internet advertising revenues reached almost $5.9 bln for Q3 2008, representing an 11% increase over Q3 2007. While double-digit annual growth continues, ...
Top US ad carriers in September 2008
1 Platform-A 171,692 91% 2 Yahoo! Network 161,996 86% 3 Google Ad Network 156,355 83% 4 Specific Media 153,435 81% 5 ValueClick Networks 150,395 79% 6 Tr...
59% of men notice online ads
How Men Respond to Online Advertising: 59% notice online ads; 47% have purchased as a result of an online ad; 35% like ads that allow them to play a game; 34% like online ads that allow them to partic...
Mobile marketing budget percentages to grow 150% by 2013
Brands' share of budgets spent on mobile marketing and communications is set to increase almost 150% by 2013, Telefonica O2 survey says. 88% of marketing directors anticipate behavioural targeting to ...