Apr 12
Product Category 2007 budget Growth, $ Growth, %
Automotive/Auto Dealer Assoc. $12,261 -$1,479 -11%
Pharmaceuticals $5,375 -$173 -3%
Automotive - Dealership (Local) $4,657 -$195 -4%
Department Stores $4,113 -$260 -6%
Wireless Telephone Services $4,084 $422 12%
Quick Service Restaurants $3,959 -$166 -4%
Motion Picture $3,842 -$77 -2%
Direct Response Products $2,366 $125 6%
Credit Card Services $2,160 $127 6%
Financial-Investment Svcs. $1,776 $212 14%
Top 10 Categories combined $44,592 -$1,464 -3%
Source: Nielsen

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