Attitudes about online shopping: by household income
Fact recorded on: February 23, 2008. Categories: E-commerce.
| Less than $25K |
Between $25K and $40K |
Between $40K and $60K |
Between $60K and $100K |
Greater than $100K |
|
| Upside of online shopping | |||||
| The internet is the best place to buy items that are hard to find |
26% | 23% | 25% | 28% | 32% |
| Shopping online is convenient | 22 | 24 | 22 | 28 | 36 |
| Shopping online saves me time | 19 | 19 | 18 | 24 | 31 |
| The internet is the best place to find bargains |
12 | 10 | 8 | 8 | 13 |
| Downside of online shopping | |||||
| I don’t like giving my credit card number or personal information online |
44% | 32% | 36% | 35% | 25% |
| I prefer to see the things I buy before I buy them |
39 | 24 | 32 | 26 | 22 |
| Shopping online is complicated | 6 | 4 | 5 | 4 | 2 |
| Number of cases (internet users) | 209 | 202 | 290 | 352 | 281 |
| Source: Pew Internet & American Life Project Survey | |||||
Latest E-commerce facts
- 63 mln US households to pay bills online by 2014
- 3 bln person-to-person financial transactions in 2008
- Fastest-growing Retail E-Commerce Categories in 2008
- Traffic Growth to Top Retailer Sites in December 2008
- 63% of online shoppers indicated that it was important to have multiple reviews for each product
- Reasons to visit retailer Web site before going to offline store
- Top 10 Online Spending Days of 2008 Holiday Season
- Growth in Dollar Sales of Retail E-Commerce Categories Since Cyber Monday, 2008
- Online Holiday Consumer Spending, 2008
- Top Online Product Categories for 2008 Holiday Season
- 24% of online shoppers have spent more than $500 in 2008 holiday season
- Top 5 Reasons to Shop at a Particular Web Site
- US e-commerce to reach $156 bln in 2009
- 35% of Americans bought gift cards in 2008
- Online consumer spending in 2008
- Fastest-growing Web categories in November 2008
- Fastest-growing product categories on Cyber Monday 2008
- Cyber Monday top online retail destinations by audience
- Top 10 DVDs in 2008
- Top goods sold in retail stores in 2008
- Where online shoppers live in the US
- Top-selling fiction books in 2008
- Top-selling books in 2008
- 15% of music sold worldwide in 2007 was digital
- Top audio books in 2008
- Holiday consumer spending in 2008
- Plans for 2008 holiday shopping season
- Top UK retail sites in November 2008
- Growth for top retail sites in France in 2008
- Growth rates for top retail sites in Germany in 2008
- Cyber Monday shopping by location in 2008: 50% of it from work
- Cyber Monday spending, 2008 vs 2007
- Top visited retail sites on Cyber Monday: eBay, Amazon, WalMart.com, Target.com
- Top-visited sites on Cyber Monday: Shopzilla, Yahoo! Shopping, Froogle
- Online retail visits in November 2008
- Online sales to grow 12% in holiday season 2008
- Top online retailers ranked by audience in October 2008
- Top-selling products on Black Friday 2008
- Top online shopping cateories for Black Friday 2008
- $10.6 bln spent on Black Friday in 2008
- Top reasons why Americans shopped online in October 2008
- Top shopping categories ranked by market share
- E-commerce growth in 2007-2008
- Where consumers spend their money online - video games grew 60% in one year
- 65% of Americans would prefer cash to gifts for 2008 holidays
- Mobile audience growth by site category, April 2007 vs. April 2008
- Have you ever logged onto your credit card Web site?
- 2.6% of flyers strongly agree that the additional fees after purchasing an airline ticket are acceptable
- 49% of shoppers do their holiday gift buying online
- 88% of online shoppers save their time