Amazon: Full-text searching increased sales

Oct 31

Amazon: Full-text searching increased sales

E-commerce

Just a week after Amazon.com introduced a tool that lets people search the entire text of many books it sells, the online retailer reported a boost in sales as a result of the feature. The Seattle-based company said Thursday that its “Search Inside the Book” feature, which launched Oct. 23, lifted sales for searchable books by 9%, compared with titles not part of the in-text database.

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65% of Americans would prefer cash to gifts for 2008 holidays
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56% of online retailers expect holiday sales growth of 15% or more in 2008
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78% of shoppers not buying more online because of the high cost of shipping
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50% of all Internet users will make online purchases in 2008
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70% of leisure travelers booking travel online
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