IT Facts

A word from our sponsors

All Advertising stats

• US Internet ad revenues reach $11.5 bln in the first half of 2008
• Negative ads up 100% in 2008 so far
• Growth of display ads by industry
• Top health sites by ad placements
• Top display advertisers in June 2008
• Top display ad sites in June 2008
• Top online apparel advertisers in April 2008
• 74% of all e-mail in Q2 2008 was spam
• Top Russian Internet advertisers: Ford, MTS, Megafon, GM, Vympelkom
• 30% of online ads was sold through ad networks in 2007
• Top US search sites in May 2008
• Worldwide spending on Internet ads will total $65.2 bln in 2008
• Central European ad market to grow 42.1%
• Online ad spend for 2008 Olympics to reach $100 mln
• Top ad carriers in June 2008
• 20% of television viewing now occurs online
• Global spending on Internet ads will total $65.2 bln in 2008
• Top online ad campaigns by fast food chains
• Google has 77.4% of US search ad market
• Magazine ad revenues down 3.1% in the first half of 2008
• 15% of consumer time is spent online, 9% of ad budgets are currently online
• Top US advertising carriers in May 2008
• How dependent are sites on search engines in May 2008
• Online ad spending to reach $43.4 bln by 2013
• By the end of 2008 online ads will attract 10% of global ad spending
• Internet ads grew by 23.9% to $7.1 bln in Q1 2008
• Video ads will grow 7x from $0.5 bln in 2007 to $3.8 bln in 2012
• Fastest-growing global ad market: Latin America
• Video games to reach $68.3 bln by 2012
• Mobile TV to generate $19 bln by 2012
• UK Internet ads to overtake UK TV ads
• Q1 2008 Internet ad revenues reached $5.8 bln
• Mobile TV to generate $19 bln by 2012
• Top US ad carriers in April 2008
• Top Web sites in US in April 2008
• Norwegian online advertisers spend 133 euros per user
• European online ads market generated 11.2 bln euros in 2007
• Newpaper digital ad revenues to reach $150 bln by 2011
• Only 0.4% of grocery coupons get used
• 2007 US ad revenues up 26%
• eCPMs for large Web sites down 52% in April 2008
• 45% of US adults like sites that use personal information for advertising or content
• The recruitment sector is the leader of advertising market with 25.7% share
• Insurance leads from different sources and quote completion stats
• Growth in Online Auto Insurance Quotes
• What people do after seeing an ad with an URL
• Selected niche ad networks traffic in March 2008
• Top US newspapers by subscriber count, April 2008
• 38.6% of Americans feel they get targeted ads
• $3.2 bln spent on newspaper Web site ads in 2007
• $847 mln spent on newspaper Web site ads in Q4 2007
• 56% of online newspaper readers researched a product advertised in the newspaper
• 47% of newspaper readers go directly to an advertised URL
• 52% of newspaper readers would buy the product after seeing newspaper ad
• Search ads grew by 39% in UK in 2007
• UK online ads reached $5.5 bln in 2007
• Web 2.0 spending to reach $4.6 bln by 2013
• Top 15 ad networks, March 2008
• Automotive was the top advertising market in 2007
• 2007 ad spending vs. 2006 ad spending
• Newspapers made $2 bln in online local ads in 2007
• Where top advertisers spent their budgets in 2006 and 2007
• Top cable TV programs with product placements
• Top TV programs with product placement in 2007
• US TV networks earn $380 per household in ad revenues
• Ad spending by top 10 advertisers in 2006 and 2007
• Ad market generated $149 bln in 2007
• Global network TV ad revenues, 2007-2012
• Global network TV ad revenues per household
• Network TV ad revenues to reach $148 bln by 2012
• Network TV ad revenues to reach $123 bln in 2008
• US online ad spending to grow 23.4% in 2008
• Newspaper ad spending reached $12.6 bln in Q4 2007
• Global pay TV advertising forecasts
• 68% of Canadians like to read newspaper during weekends
• 66% of Canadians enjoy newspaper ads
• UK TV ad market grew to $2,234 mln in 2007
• US online ad spending to reach $24.8 bln in 2008
• Ad revenues will grow 3.6% in Europe and 3.7% in the US in 2008-2012
• 25% of US cell phone users saw a mobile ad
• 45% of Canadians sometimes read the newspaper for the ads
• Most remembered Super Bowl 2008 advertisers
• In-game ads generated $295 mln in 2007
• Widget and social app ad spending to reach $40 mln in 2008
• EMEA TV ad market will increase 159% by 2012
• What Superbowl viewers did online on Superbowl dat
• US direct marketing market reached $173.2 bln in 2007
• 61% of Canadians prefer newspaper ads to TV
• Mobile ad revenues to hit $533 bln by 2010
• Top online advertisers in January 2008
• 49% of Canadian read newspapers ads to find the best gift
• Platform A ads reach 91% of Americans
• Global ads market reached $600 bln in 2007
• 64% of Canadiand re-read newspaper ads
• Global advertising market will grow to $41.4 bln in 2012
• In 2012 21% of global ad spending will happen online
• $21.1 bln spent on Internet ads in 2007
• Global ad market reached $600 bln in 2007, 7.4% of it was Internet
• 19% of online ad spending in 2007 was with portals, down from 24%
• Mobile ad market
• Television broadcast market will grow to $326.2 bln by 2010
• 2007 broadcast revenues: US - $132.4 bln, Europe - $72.8 bln
• Top US advertisers in December 2007
• Top ad buyers in Q1-Q3 2007
• Favorite part of watching the Super Bowl
• Spending by dating sites in Q1-Q3 2007
• Ad spending by sectors in Q1-Q3 2007
• Super Bowl advertiser websites by US visits in 2008
• 6% of users click 50% of ads
• Religious organizations spent $1.3 bln on direct mail in 2007
• Top brands who paid for product placement in 2007
• Where dating services spend money, Q1-Q3 2007
• Q1-Q3 2007 ad spending down 0.1%, Internet ads up 15.9%
• 45% of marketers spent over $500K on online marketing in 2007
• 56% of people were happy to have received political SMS ads
• 37% of Americans started paying attention to campaign after getting an SMS ad
• Commercial email in health services companies will grow by almost 25% in 2007-2012
• Click fraud origins: India - 4.3%, Germany - 3.9%, South Korea - 3.7%
• Click fraud at 16.6% in Q4 2007
• Revenue for Hispanic TV stations to grow at 5.4% a year
• Spending on direct mail to grow 40% in 2008
• Mobile marketing revenues to hit $24 bln in 2013
• Top 10 US advertisers in Q1-Q3 2007
• Mobile search and display revenues will reach $1.91 bln by 2012
• US online ads to reach $50.3 bln by 2011
• Top 25 advertisers in African American media
• Ad spending for African American consumers reached $2.3 bln
• Global ad spending to reach $479 bln in 2008
• Who spent money on TV ads in Q1-Q3 2007
• TV shows with most product placements
• 38% of marketers think search ads have the best ROI
• 78 mln of US mobile users saw a mobile ad
• US 2008 ad spend to reach $168.8 bln
• 51% of marketers cannot track campaigns across multiple channels
• Top display ad carriers: Yahoo!, Fox Interactive, Microsoft, Time Warner
• What TV networks make on World Series and NCAA Final Four
• TV ad revenues were $22.2 bln in 2007
• Top 5 Superbowl advertisers
• Advertising revenues will decline by 3% in 2009
• Media mergers and acquisitions generated $110 bln in 2007
• TV viewers engage 47% more with online ads
• Women and younger consumers have higher levels of engagement online
• 60.1% of marketers plan will increase marketing budgets in 2008
• 74% of marketers to increase Web development budgets
• Ads should be on 15-20% of visible Web page
• 40% of marketers to increase direct mail budgets in 2008
• Super Bowl advertising: rates and revenue (1988-2007)
• US ad market to grow 4.2% in 2008
• In 2006 6% of ad money was spent online in Japan
• Japanese mobile ads grew by 42.5% in 2007
• Japanese online ads to generate $6.8 bln by 2011
• Local ads to grow at 13% a year
• Social network ad market to grow to $2.2 bln in 2008
• Outdoor video ads market, 2006-2011
• 8% of all ad money to be spent online in 2007-2008
• US and European mobile ads to exceed $5 bln by 2012
• 76% of ad executives expect online share of spending to increase
• Ad-supported mobile messaging will rise to $12 bln by 2011
• US B2B online ads to generate $4.4 bln in 2008
• Internet ads to grow 14.4% in 2008
• Chinese advertising market to increase 15% in 2007
• Men recall mobile ads 20% better
• Radio stations to make $28.7 bln by 2016
• 56% of Americans use SMS, 33% see ads on cell phones
• E-mail CTR reaches 3.9% on Wednesdays
• 47% more engage with TV ads online
• E-mail marketing spending to reach $2.1 bln by 2012
• UK Internet ad spending to grow 30.8% in 2008
• 80% of TiVo owners and 82% of other DVR owners likely to skip commercials
• Ad engagement for online shows is 25% higher than TV shows
• Ad buyers in the US, Q1-Q3 2007
• Top ten US advertisers, Q1-Q3 2007
• US ad spending shifts from media type to media type
• US ad spending by media, Q1-Q3 2007
• Mobile ads to generate $1.2 bln in Japan in 2012
• Global ad spending on social networks to top $4 bln in 2011
• Online ad spending to grow 29% in 2008
• Online video ads to generate $1.3 bln in 2007
• Internet ad revenues reached $5.2 bln in Q3 2007
• 12% of ad money to be spent online in the US in 2010
• Russian online ads generated $151 mln in the first half of 2007
• US interactive marketing spending to reach $61 bln by 2012
• 33% of European advertisers to have social networking presence
• Click fraud reached 16.2% in Q3 2007
• $61 bln will be spent on interactive marketing by 2012
• US Intetnet ad revenues up 26% in the first half of 2007
• UK Internet ad spending up 41.3% in the first half of 2007
• Only 19% of online advertisers are satisfied with their agency
• US mobile search revenues to reach $1.4 bln by 2012
• US ad spending down 0.3% in the first half of 2007
• Online spending by small businesses to reach $70 bln by 2012
• Newspaper classifieds trends so far in 2007
• In-game ads to generate $852 mln by 2011
• 25% of TiVo owners rewind to watch a commercial
• Who displays most Google ads: MySpace, Google, AOL, MapQuest, NeoPets
• Internet ads to surprass newspaper ads by 2011
• Advertising on sports Web sites to reach $1.1 bln in 2011
• In-game ads to generate $2 bln by 2012
• In-game ads to generate $971.3 mln by 2011
• UK online advertising, 2006-2011

Want to leave a comment?

To comment on any ITFacts article, write a comment in your own blog and link to this specific fact. Your trackbacks will show up here. Don't have a blog? Start your own at WordPress.com or Tumblr. Also, you can visit us on ZDNet and leave a comment there.