83% music buyers find their music from hearing a song on the radio, on TV, or in a movie
83% music buyers find out about music from hearing a song on the radio, on TV, or in a movie. 64% of music buyers say they find out about music from friends, family, or coworkers, according to Pew Internet Project. 36% copies of songs from a friend, 35% find out about music by visiting an offline music store, 34% going to a concert is the way they have learned about music they may want to buy. Among people who have bought music in the prior year, 94% said that at least one of these offline means of learning about music had something to do with how they became acquainted with the music they purchased. For internet users in this module who bought music in the prior year, 96% said they learned about music from at least one of these offline means.