76% of Internet users watched video on their PCs
Fact recorded on: November 19, 2008. Categories: Mobile usage, PCs, Television, WWW.
Consumers desire, and are comfortable with, wired and wireless access to content, IBM found. 76% of consumers surveyed have already watched video on their PC, up 27% from 2007. 32% indicated they have viewed video on a portable device or mobile phone, up 45% from 2007. Interest in mobile video content has more than doubled since 2007 to 55%. For both PC and mobile video, over 70% of respondents prefer advertising-supported models as opposed to consumer-paid models, representing a huge growth opportunity for the industry. Preference for ad-supported models ranged from 62% to over 80% by country, with Japan having the highest preference for ad-supported on both devices.
Latest Mobile usage facts
- 1 bln mobile subscribers in China, 144 mln use 3G
- 49.7% of Americans own smartphones
- Smart connected devices generated $489 bln in 2011
- Mobile entertainment to generate $32 bln in 2009
- Mobile financial services to the poor to reach $5 bln by 2012
- 26% of US consumers thinking of cutting costs by switching to prepaid cellular
- 391.8 mln mobile subscribers in India in March 2009
- International phone calls up 12% in 2008
- 14.7% of US households were completely wireless in 2007, Oklahoma and Utah most landline-free in the nation
- 66% of smartphones sold in Q4 2008 rely on 3G
- 4.1 bln mobile subscriptions in 2008
- Downloaded Mobile Game by Platform: November 2008
- 16.5% of mobile users spent over $100 in app stores
- US mobile Internet activity in November 2008
- Internet activity of European mobile subscribers in November 2008
- 500 mln mobile TV viewers by 2013
- 8.5% of Americans to use push-to-talk by 2013
- Top mobile sites and top PC sites
- 4 bln mobile connections worldwide in 2008
- Mobile Social Networking Usage: November 2008
- 68% of Taiwanese have used cell phone on a toilet
- Global mobile phone market to shrink 9% in 2009
- 725 mln WCDMA handsets to ship in 2009
- 4.5 bln mobile users by 2013
- Top mobile phones in use in Q3 2008
- Top US Web sites accessed over mobile phones in October 2008
- Top mobile games by revenue
- 17.5% of US households are purely wireless
- 89% of US workers have a cell phone, 19% have a Blackberry
- Mobile user messaging – personal vs. work text messages
- 59% of cell phone or Blackberry owners use text messaging
- 66% of Americans aged 30-49 use text messaging
- SMS advertising response rates
- Share of mobile subscribers paying for mobile video
- What mobile video users watch
- What people use their mobile data connections for
- 76% of Internet users watched video on their PCs
- Top-selling mobile phones in US in Q3 2008: iPhone 3G, Razr
- 44.7% of US mobile users looking for a phone with better Internet
- 78% of Americans own cell phones
- 65% of unemployed Americans have cell phones
- 17% of US wireless subscribers are prepaid customers
- Mobile phone demand to grow 11%
- 23% of all mobile users to use mobile social networks by 2012
- Mobile marketing budget percentages to grow 150% by 2013
- Global handset market to grow 3% in 2009
- 30% of iPhone 3G buyers switched to AT&T from other carriers
- Mobile searchers across different countries in June 2008
- Mobile penetration: how many people access a mobile site at least once a week
- Top mobile search engines in June 2008