74% of marketers to increase Web development budgets
Fact recorded on: January 25, 2008. Categories: Advertising, Software dev.
Among the online areas that will see increases next year are Web site development (cited by 74.0% of marketers); e-mail (70.1%); search engine marketing (64.3%); video (39.5%); webcasting (39.1%); banners (36.4%); sponsorships (29.6%); and social media (26.2%). 49.5% of marketers are planning a budget increase in this area compared to 44.1% last year, according to BtoB.
Latest Advertising facts
- US newspaper ads to decline 22% in 2009
- US Internet ad revenues reached $6.1 bln in Q4 2008
- Top ad carriers in January, 2009
- Internet ads to reach $147 bln globally by 2012
- Online gaming advertising in November 2008
- Top ad carriers in December 2008
- US search ads down 8% in Q4 2008
- Top ad carriers in November 2008
- Most liked TV commercials in 2008
- Top US advertisers in traditional media in 2008
- Most effective product placements in 2008
- Top TV shows with product placement activity
- Spending by largest ad categories in Q1-Q3 2008
- Internet ad spending by top companies for Q1-Q3 2008
- 89% of small businesses fear search keywords might become too expensive
- By 2010 60% of F1K will have Web communities
- SMS advertising response rates
- 79% of Internet users have clicked on an ad
- Top 50 US ad carriers in October 2008
- Internet ads to genmerate $25.7 bln in the US in 2009
- Internet ad revenues reached $5.9 bln in Q3 2008, growth of 11%
- Top US ad carriers in September 2008
- 59% of men notice online ads
- Mobile marketing budget percentages to grow 150% by 2013
- Newpaper Web revenue down 2.4% in Q2 2008
- US Internet ad revenues reach $11.5 bln in the first half of 2008
- Negative ads up 100% in 2008 so far
- Growth of display ads by industry
- Top health sites by ad placements
- Top display advertisers in June 2008
- Top display ad sites in June 2008
- Top online apparel advertisers in April 2008
- 74% of all e-mail in Q2 2008 was spam
- Top Russian Internet advertisers: Ford, MTS, Megafon, GM, Vympelkom
- 30% of online ads was sold through ad networks in 2007
- Top US search sites in May 2008
- Worldwide spending on Internet ads will total $65.2 bln in 2008
- Central European ad market to grow 42.1%
- Online ad spend for 2008 Olympics to reach $100 mln
- Top ad carriers in June 2008
- 20% of television viewing now occurs online
- Global spending on Internet ads will total $65.2 bln in 2008
- Top online ad campaigns by fast food chains
- Google has 77.4% of US search ad market
- Magazine ad revenues down 3.1% in the first half of 2008
- 15% of consumer time is spent online, 9% of ad budgets are currently online
- Top US advertising carriers in May 2008
- How dependent are sites on search engines in May 2008
- Online ad spending to reach $43.4 bln by 2013
- By the end of 2008 online ads will attract 10% of global ad spending