70% of casual gamers are females 40+ years old

“Middle-aged” women rule the $458 mln US online casual game market, Real Networks and PopCap found. 70% of casual gamers are females over the age of 40.

Published on: September 29, 2006 Department: Consoles

All Consoles stats

Video game hardware and software sales up 28% in July 2008
65% of US households play video games, 38% have consoles, 40% are female
US video hardware and software sales up 53% un June 2008
87% of PS3 owners watch BluRay movies
Video games to reach $68.3 bln by 2012
Video game sales reached $1.12 bln in May 2008
Casual games generate $2.25 bln annually
Video game hardware and software sales up 47% in April 2008
25% of Americans have an HDTV set
Video game hardware, software sales up 57% in March 2008
$1.33 bln of gaming hardware and software sold in the US in February 2008
Game sales reached $669 mln in North America in January 2008
Game software sales up 21% in Germany in 2007
In-game ads generated $295 mln in 2007
$2.25 bln spent on casual games in 2007
Game sales down 6% in January 2008
30.2 mln Wiis by year-end 2008
84% of kids play games
4.3 mln XBox 360 consoles sold in Q4 2007
10 mln XBox Live subscribers
Gaming sales in Japan reached $6.3 bln in 2007
US gaming sales to reach $17.9 bln in 2008
80% of Nintendo DS owners are 8-16 years old
Video games to generate $48.9 bln by 2011
Video game hardware and software sales up 52% in November 2007
In Q3 2007 Nintendo generated more gaming revenue than Sony
Video games sales up 39% in October 2007
43% of parents never play videogames with kids
$1.36 bln worth of games sold in September, Halo 3 outsells next 9 games combined
44% of women and 39% of men own a gaming console
Video games and hardware sales up 46% in August 2007
US video game sales up 37% in July 2007
NPD stats on XBox market share and growth
NPD stats on Nintendo market share and growth
42% of console owners have watched an Internet video on a console
Casual gaming market data
15% of US families have 2+ gaming consoles
13% of console owners have used consoles for DVD playback
Video game sales up 31% in June 2006
US console market to generate $66 bln by 2012
Indian console market to reach $125.4 mln by 2010
Boys who play videogames on weekdays spend 30% less time reading
35% of parents play videogames
Portable game system revenues to exceed $10 bln in 2007
36.5% of online Americans have a game console, 15.9% have a portable console
Nintendo portable game revenue
Number of households with consoles up 18% from 2004
30% of US households to own Wii by 2011
Game console downloads to generate $1.1 bln by 2011
Online games generated $3.2 bln in Asia-Pacific in 2005
Console subscribers to grow at 40.8% a year
Canadian video game market generated $933 mln in 2006
Video consoles to generate $16 bln in 2007
US gaming market up 19% in 2006
Heavy gamers more interested in Wii than PS3
Top mobile games: Tetris, Bejeweled, Tetris Deluxe
9 mln next-gen consoles to sell over Q4 2006
60% of PS2 owners say their next console will be a PS3
Video game sales up 34% in November 2006
89% of casual gamers are 30+ years old
Top-selling games in October 2006: Scarface, Splinter Cell, Madden NFL
Top reasons for game purchases
Video game sales up 38% in September 2006
Video game market to reach $42-44 bln by 2011
70% of casual gamers are females 40+ years old
11% of gamers contribute 30% of revenues for gaming industry
Massive multiplayer market forecast for 2006-2011
44 mln portable gaming devices to have network connections in 2006
Sony to lead console market in 2011 with 44% share
Choosing between TV and casual games, 31% of Americans play games
Video game sales up 22% in July 2006
$15 bln of video games sold in 2005
Video game sales up 25% in June 2006
Casual games will generate $953 mln in 2006
Asia-pacific online gaming market to reach $3.6 bln by 2010
Video game sales down 10.2% in May 2006
US video game market generated $1.4 bln in 2005
$395 mln of console software sold in April 2006
Next generation console revenues to reach $2 bln by 2011
Casual games to generate $1.15 bln in North America by 2011
Game consoles market: Sony PS2 - 101 mln units, Microsoft XBox - 24 mln, Nintendo GameCube - 21 mln
3.3 mln XBox 360 consoles sold so far
40% of Americans play games
Videogame sales to fall 5% in 2006
1-2 mln HD DVD gaming consoles sold by year-end 2006
Online gaming subscriptions generated $2 bln in 2005
Console market shares: PS2 - 51%, XBox - 34%, Nintendo - 15%
US video game sales down 5% in January 2006
Top-selling console games in 2005: Madden NFL 06, Pokemon Emerald, Gran Turismo 4
35% of parents play videogames
3 mln Nintendo DS WiFi connections worldwide
Handheld game displays a billion dollar industry
600,000 XBox 360 consoles sold
Video game hardware, software, accessories generated $10.5 bln in 2005
4.5-5.5 mln XBox 360 consoles to ship by June 2006
3 mln Nintendo DS, 4.6 mln GameBoy Advance and 3.2 mln Sony PSP systems sold in North America in 2005
57% of gaming console owners would download music to their console
2 mln XBox Live subscribers
US retail video game sales down 18% in November 2005
80% of entertainment software sold in the US is for gaming consoles
54% of game players said in-game ads were attention-grabbing
Next-generation gaming consoles to reach $21.9 bln by 2008
US retail videogame sales down 24% in October 2005
Chinese gaming market to reach $580 mln in 2005
Nintendo DS sold 2.2 mln units, Sony PSP - 2 mln
124 mln PC gamers in the US
8,978 game addiction counseling sessions in Korea in 2004
Video game sales down 20% in September 2005
50% of gamers liked the real-life advertising in video games
Used video games bring in $800 mln a year
Top-selling games in August 2005: Madden NFL 06, Football 06, Ghost Recon 2
45% of active console gamers are under 18
Top selling games in July: NCAA Football, Halo 2, Pokemon Emerald
8.2 mln UMD movies sold
61% of kids play a video game every single day
$1.09 bln spent on online game subscriptions in Asia-Pacific in 2004
Video game sales fall in France and Spain in 2004
Games hardware and software sales up 21% in the first half of 2005
Online gaming subscriptions generated $647 mln in 2004, $936 mln in 2005, will top $3.9 bln in 2009
Sony can get 53% market share with PlayStation 3
Top console games in May 2005: Pokemon Emerald, Star Wars Episode III: Revenge of the Sith
US console game sales reached $319 mln in May 2005
Casual, simple-to-play games to generate $250 mln in sales
20% of Spaniards play video games
Sports networks broadcasts losing to video games
Future consoles most optimistic market shares: XBox 260 at 40%, PlayStation 3 at 50%, Revolution at 35%
Of those Internet users who want to buy a portble gaming device, 49% want Sony PSP
Video game sales up 9% in April 2005
US console market generated $8.7 bln in 2004, will bring $11.7 bln in 2010
Consoles to generate $1.1 bln in 2005, $9.4 bln in 2008
Virtual goods for MMORPG are a $880 mln industry
Video game sales reached $2.2 bln in Q1 2005
$2.2 bln of video games sold in Q1 2005
$800 mln to be spent on advertising inside video games in 2009
US video game sales up 32% in March 2005
Entertainment Arts made $10 mln on product placement
Sales of games generated 5.6 bln euros in 2004, XBox growing, PS2 and GameCube declining
40% of US households have either a console, a PC or handheld gaming device
Chinese gaming market reached $297.9 mln in 2004
83% of those who play games store music on PCs
28.8 mln gamers in China in 2004, 55.5 mln by 2009
Average MMORPG gamer spends 20-25 hours a week on the game
$5.2 bln of console games, $1.1 bln of PC games and $1.0 bln of portable games sold in 2004
6.3 mln online gamers in the Philippines by 2008
20 mln XBoxes sold by the end of 2004
Video game industry generated $9.9 bln in 2004
16% of pre-teen boys suffer from obesity
50% of all video games sales happen in Q4
InStat/MDR expects Microsoft to launch new XBox in late 2005
Video games threaten sales of action figures, building sets, games, puzzles and toy cars
Video game sales up 35% in 2004
Global sales of virtual MMORPG surpassed $100 mln
14% of kids under 3 years old played video games
Online gaming to generate $8 bln by 2008
Videogame market to grow 0% in 2004
26% of gamers cut TV watching, 20% plan to do so
60% of those who can play online do
Main reason for PC gaming is fun
80% would rather give up console than TV
Online gaming to generate $1.1 bln by 2008
37% of gamers now game online
Video gaming to attain $29 bln in 2007
750K XBox’ers, 2.4M PlayStation owners are gaiming online
40% of Americans buy computer games
Gaming market reaches $24 billion
iSuppli: PC consoles sales to fall
Console market share

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70% of casual gamers are females 40+ years old

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