68% of users switch query or search engine after reviewing the 1st page of results

Fact recorded on: April 12, 2008. Categories: Search engines.

2008 2006 2004 2002
After reviewing the first few search results 23% 16% 23% 14%
After reviewing the first page of search results 26% 25% 19% 14%
After reviewing the first 2 pages of search results 28% 27% 26% 28%
After reviewing the first 3 pages of search results 15% 20% 15% 22%
After reviewing more than 3 pages of search results 9% 12% 17% 22%
Source: iProspect

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