Apr 03
Potential voters spend more time watching Cable than Broadcast TV, according to BIGresearch. 45.8% of Republicans, 45.6% of Democrats, 57.6% of Libertarians and 46% of Independents say they spend more time watching cable stations than traditional broadcast networks. Conversely, 36.7% of Republicans, 34.2% of Democrats, 37.5% of Libertarians and 34% of Independents say they watch traditional broadcasts more. The remaining say they watch equal amounts of cable and network broadcasts: Republicans (17.6%), Democrats (20.2%), Libertarians (4.9%) and Independents (20%).