54% of Web ad buyers purchase ad campaigns in less than 2 months

Jul 29

54% of Web ad buyers purchase ad campaigns in less than 2 months

Advertising

54% of the respondents to Deutsche Bank ad survey reported purchasing online media less than two months in advance of a campaign, compared to 50% in Q1 2005. Just 5% said they bought Web media more than 6 months in advance, compared to 7% in Q1 2005.

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30% of online ads was sold through ad networks in 2007
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Worldwide spending on Internet ads will total $65.2 bln in 2008
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UK online ads reached $5.5 bln in 2007
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74% of marketers to increase Web development budgets
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