53% of online Americans purchased music in 2007

Fact recorded on: June 9, 2008. Categories: E-commerce, General, Music.

Some 27% of internet users say they have downloaded music from the internet, according to March 2006 survey. Now 53% of respondents said they had purchased music in 2007, and 26% of respondents were directed to the module with detailed questions about music purchasing. Respondents who were directed to the music module are not representative of the general population, according to Pew Internet Project. They are more likely to be internet users 83% and to have broadband at home (59% do), which compares to 73% and 50% respectively in the general population. They are also slightly younger, with a median age among adults of 43 compared with 45 in the general adult internet population.

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