52% of newspaper readers would buy the product after seeing newspaper ad

48% of respondents said they would trust the product more if they saw it in the newspaper after seeing it online, according to Newspaper Association of America. 52% said they would be more likely to purchase that product.

Published on: April 25, 2008 Department: Advertising

All Advertising stats

Top online apparel advertisers in April 2008
74% of all e-mail in Q2 2008 was spam
Top Russian Internet advertisers: Ford, MTS, Megafon, GM, Vympelkom
30% of online ads was sold through ad networks in 2007
Top US search sites in May 2008
Worldwide spending on Internet ads will total $65.2 bln in 2008
Central European ad market to grow 42.1%
Online ad spend for 2008 Olympics to reach $100 mln
Top ad carriers in June 2008
20% of television viewing now occurs online
Global spending on Internet ads will total $65.2 bln in 2008
Top online ad campaigns by fast food chains
Google has 77.4% of US search ad market
Magazine ad revenues down 3.1% in the first half of 2008
15% of consumer time is spent online, 9% of ad budgets are currently online
Top US advertising carriers in May 2008
How dependent are sites on search engines in May 2008
Online ad spending to reach $43.4 bln by 2013
By the end of 2008 online ads will attract 10% of global ad spending
Internet ads grew by 23.9% to $7.1 bln in Q1 2008
Video ads will grow 7x from $0.5 bln in 2007 to $3.8 bln in 2012
Fastest-growing global ad market: Latin America
Video games to reach $68.3 bln by 2012
Mobile TV to generate $19 bln by 2012
UK Internet ads to overtake UK TV ads
Q1 2008 Internet ad revenues reached $5.8 bln
Mobile TV to generate $19 bln by 2012
Top US ad carriers in April 2008
Top Web sites in US in April 2008
Norwegian online advertisers spend 133 euros per user
European online ads market generated 11.2 bln euros in 2007
Newpaper digital ad revenues to reach $150 bln by 2011
Only 0.4% of grocery coupons get used
2007 US ad revenues up 26%
eCPMs for large Web sites down 52% in April 2008
45% of US adults like sites that use personal information for advertising or content
The recruitment sector is the leader of advertising market with 25.7% share
Insurance leads from different sources and quote completion stats
Growth in Online Auto Insurance Quotes
What people do after seeing an ad with an URL
Selected niche ad networks traffic in March 2008
Top US newspapers by subscriber count, April 2008
38.6% of Americans feel they get targeted ads
$3.2 bln spent on newspaper Web site ads in 2007
$847 mln spent on newspaper Web site ads in Q4 2007
56% of online newspaper readers researched a product advertised in the newspaper
47% of newspaper readers go directly to an advertised URL
52% of newspaper readers would buy the product after seeing newspaper ad
Search ads grew by 39% in UK in 2007
UK online ads reached $5.5 bln in 2007
Web 2.0 spending to reach $4.6 bln by 2013
Top 15 ad networks, March 2008
Automotive was the top advertising market in 2007
2007 ad spending vs. 2006 ad spending
Newspapers made $2 bln in online local ads in 2007
Where top advertisers spent their budgets in 2006 and 2007
Top cable TV programs with product placements
Top TV programs with product placement in 2007
US TV networks earn $380 per household in ad revenues
Ad spending by top 10 advertisers in 2006 and 2007
Ad market generated $149 bln in 2007
Global network TV ad revenues, 2007-2012
Global network TV ad revenues per household
Network TV ad revenues to reach $148 bln by 2012
Network TV ad revenues to reach $123 bln in 2008
US online ad spending to grow 23.4% in 2008
Newspaper ad spending reached $12.6 bln in Q4 2007
Global pay TV advertising forecasts
68% of Canadians like to read newspaper during weekends
66% of Canadians enjoy newspaper ads
UK TV ad market grew to $2,234 mln in 2007
US online ad spending to reach $24.8 bln in 2008
Ad revenues will grow 3.6% in Europe and 3.7% in the US in 2008-2012
25% of US cell phone users saw a mobile ad
45% of Canadians sometimes read the newspaper for the ads
Most remembered Super Bowl 2008 advertisers
In-game ads generated $295 mln in 2007
Widget and social app ad spending to reach $40 mln in 2008
EMEA TV ad market will increase 159% by 2012
What Superbowl viewers did online on Superbowl dat
US direct marketing market reached $173.2 bln in 2007
61% of Canadians prefer newspaper ads to TV
Mobile ad revenues to hit $533 bln by 2010
Top online advertisers in January 2008
49% of Canadian read newspapers ads to find the best gift
Platform A ads reach 91% of Americans
Global ads market reached $600 bln in 2007
64% of Canadiand re-read newspaper ads
Global advertising market will grow to $41.4 bln in 2012
In 2012 21% of global ad spending will happen online
$21.1 bln spent on Internet ads in 2007
Global ad market reached $600 bln in 2007, 7.4% of it was Internet
19% of online ad spending in 2007 was with portals, down from 24%
Mobile ad market
Television broadcast market will grow to $326.2 bln by 2010
2007 broadcast revenues: US - $132.4 bln, Europe - $72.8 bln
Top US advertisers in December 2007
Top ad buyers in Q1-Q3 2007
Favorite part of watching the Super Bowl
Spending by dating sites in Q1-Q3 2007
Ad spending by sectors in Q1-Q3 2007
Super Bowl advertiser websites by US visits in 2008
6% of users click 50% of ads
Religious organizations spent $1.3 bln on direct mail in 2007
Top brands who paid for product placement in 2007
Where dating services spend money, Q1-Q3 2007
Q1-Q3 2007 ad spending down 0.1%, Internet ads up 15.9%
45% of marketers spent over $500K on online marketing in 2007
56% of people were happy to have received political SMS ads
37% of Americans started paying attention to campaign after getting an SMS ad
Commercial email in health services companies will grow by almost 25% in 2007-2012
Click fraud origins: India - 4.3%, Germany - 3.9%, South Korea - 3.7%
Click fraud at 16.6% in Q4 2007
Revenue for Hispanic TV stations to grow at 5.4% a year
Spending on direct mail to grow 40% in 2008
Mobile marketing revenues to hit $24 bln in 2013
Top 10 US advertisers in Q1-Q3 2007
Mobile search and display revenues will reach $1.91 bln by 2012
US online ads to reach $50.3 bln by 2011
Top 25 advertisers in African American media
Ad spending for African American consumers reached $2.3 bln
Global ad spending to reach $479 bln in 2008
Who spent money on TV ads in Q1-Q3 2007
TV shows with most product placements
38% of marketers think search ads have the best ROI
78 mln of US mobile users saw a mobile ad
US 2008 ad spend to reach $168.8 bln
51% of marketers cannot track campaigns across multiple channels
Top display ad carriers: Yahoo!, Fox Interactive, Microsoft, Time Warner
What TV networks make on World Series and NCAA Final Four
TV ad revenues were $22.2 bln in 2007
Top 5 Superbowl advertisers
Advertising revenues will decline by 3% in 2009
Media mergers and acquisitions generated $110 bln in 2007
TV viewers engage 47% more with online ads
Women and younger consumers have higher levels of engagement online
60.1% of marketers plan will increase marketing budgets in 2008
74% of marketers to increase Web development budgets
Ads should be on 15-20% of visible Web page
40% of marketers to increase direct mail budgets in 2008
Super Bowl advertising: rates and revenue (1988-2007)
US ad market to grow 4.2% in 2008
In 2006 6% of ad money was spent online in Japan
Japanese mobile ads grew by 42.5% in 2007
Japanese online ads to generate $6.8 bln by 2011
Local ads to grow at 13% a year
Social network ad market to grow to $2.2 bln in 2008
Outdoor video ads market, 2006-2011
8% of all ad money to be spent online in 2007-2008
US and European mobile ads to exceed $5 bln by 2012
76% of ad executives expect online share of spending to increase
Ad-supported mobile messaging will rise to $12 bln by 2011
US B2B online ads to generate $4.4 bln in 2008
Internet ads to grow 14.4% in 2008
Chinese advertising market to increase 15% in 2007
Men recall mobile ads 20% better
Radio stations to make $28.7 bln by 2016
56% of Americans use SMS, 33% see ads on cell phones
E-mail CTR reaches 3.9% on Wednesdays
47% more engage with TV ads online
E-mail marketing spending to reach $2.1 bln by 2012
UK Internet ad spending to grow 30.8% in 2008
80% of TiVo owners and 82% of other DVR owners likely to skip commercials
Ad engagement for online shows is 25% higher than TV shows
Ad buyers in the US, Q1-Q3 2007
Top ten US advertisers, Q1-Q3 2007
US ad spending shifts from media type to media type
US ad spending by media, Q1-Q3 2007
Mobile ads to generate $1.2 bln in Japan in 2012
Global ad spending on social networks to top $4 bln in 2011
Online ad spending to grow 29% in 2008
Online video ads to generate $1.3 bln in 2007
Internet ad revenues reached $5.2 bln in Q3 2007
12% of ad money to be spent online in the US in 2010
Russian online ads generated $151 mln in the first half of 2007
US interactive marketing spending to reach $61 bln by 2012
33% of European advertisers to have social networking presence
Click fraud reached 16.2% in Q3 2007
$61 bln will be spent on interactive marketing by 2012
US Intetnet ad revenues up 26% in the first half of 2007
UK Internet ad spending up 41.3% in the first half of 2007
Only 19% of online advertisers are satisfied with their agency
US mobile search revenues to reach $1.4 bln by 2012
US ad spending down 0.3% in the first half of 2007
Online spending by small businesses to reach $70 bln by 2012
Newspaper classifieds trends so far in 2007
In-game ads to generate $852 mln by 2011
25% of TiVo owners rewind to watch a commercial
Who displays most Google ads: MySpace, Google, AOL, MapQuest, NeoPets
Internet ads to surprass newspaper ads by 2011
Advertising on sports Web sites to reach $1.1 bln in 2011
In-game ads to generate $2 bln by 2012
In-game ads to generate $971.3 mln by 2011
UK online advertising, 2006-2011
US online ad spending to double by 2012
$78.4 bln to be spent on Internet ads in the US in 2011
35% of online game ads to display on console games by 2012
Internet ad spending to reach $35.4 bln by 2012
US ad market to generate $152.3 bln in 2007
Behavioral ads to generate $1 bln in 2008
$7.5 of local ads to be bought online in 2007
Internet ads reached $4.9 bln in Q1 2007
US ad market in 2006
$421 mln was spent on mobile ads in 2006
Digital addressable advertising to generate $540 mln by 2011
Mobile ads to generate $3 bln in 2007
26% of large Internet advertising to increase search engine marketing spending
Top Web advertisers in March 2007: Experian, NexTag, Verizon
Internet ad spending to grow 28.2% globally in 2007
Addressable TV advertising to generate $680 mln in 2011
Internet ad revenues reached $16.8 bln in 2006
11.4% of all UK ad money was spent on Internet in 2006
Top industries spending on advertising in 2006
Product placement is a $3.36 bln industry
Top advertisers in 2006
Advertising specialties generated $18.6 bln in 2006
2006 media shares by ad spending
Ad spending by media in 2006
Top Web advertisers in February 2007: Experian, NexTag and NetFlix
Top ad carriers in February 2007: Advertising.com, ValueClick, Yahoo!
Newspaper ad spending down 2.2% in Q4 2006
Internet ads up 17.3% in 2006
24% of TV viewers remember KFC Famous Bowls, 22% remember Nintendo Wii
$16.8 bln spent on Internet ads in 2006
32% of Web video searchers are frustrated by the amount of ads
Online job ads to generate $5.9 bln in 2007
$81 bln of online ads to be sold by 2011
Top Web advertisers in January 2007: Experian, NexTag, AT&T
Top Web advertisers in December 2006: Experian, AT&T, NexTag
Ads on newspaper Web sites up 23% in Q3 2006
15% of consumers receive 1.5 bln of brand impressions daily
52% of very small businesses to increase online spending
Korean search advertising to bring in $547 mln in 2006
Mobile advertising to generate $1.9 bln in 2006
10.5% of all UK ad money to go to Internet in 2006
Ad spending per each geographic area in the United States in 2006
Newspaper ad revenues down 1.5% in Q3 2006
Top Web advertisers in October 2006: GUS plc, NexTag, NetFlix
$4.2 bln spent on Internet ads in Q3 2006
Top Web advertisers in September 2006
Top ad carriers in September 2006: Advertising.com, ValueClick, Yahoo!
$865 mln of Internet ad money to go to social networks in 2007
Top ad carriers in August 2006: Advertising.com, ValueClick, Yahoo!
Online ads in UK up 40.3% in the first half of 2006
Top ad carriers in July 2006: Advertising.com, Yahoo!, ValueClick
$4.1 bln spent on Internet ads in Q2 2006
Most popular minutes for radio commercials
Only 30% of European broadcast revenues come from sources other than ads
Ad impressions in August 2006: Yahoo! Mail - 41.4%, MySpace - 16.1%
US ad spending up 4% in the first half of 2006
$311 mln spent on political ads so far this year
Online ads overtake magazines in UK
Top Web advertisers in June 2006
Top Web advertisers in July 2006: GUS, Verizon, United Online
Viewed TV ads to decline by 23%
Social network ad spending to reach $1.8 bln by 2010
US ad spending up 5.6% in Q1 2006
27% of Web advertisers pulled back their budgets due to click fraud
Video ads market shares: Yahoo! - 24%, TimeWarner - 14%, Microsoft - 11.4%, Viacom - 8.5%
$2 bln will be spent on online real estate ads in 2006
25% of online advertisers to buy into behavioral targeting by 2007
Ad agencies worry about online video ads availability
Ad spending on consumer print magazines to grow 3% in 2006
PC in-game ads to generate $400 mln by 2009
2.3% of online ad spending in 2006 to go towards video ads
US ad market to reach $150.3 bln in 2006
Ads on newspaper Web sites up 35% in Q1 2006
Top categories for ad spending: telecom, financial services, local services
Top advertisers in Q1 2006
Ad spending up 5.2% in Q1 2006, Internet ad spending up 19.4%
Online video ads to generate $300 mln
$3.3 bln spent on ads to Hispanics in 2005
Internet ads revenue reached $3.9 bln in Q1 2006
Newspapers account for 17-18% of US ad market
Automaker TV ad spending down 0.6% in Q1 2006
23% of heavy gamers are very familiar with in-game ads
33% of heavy gamers are ok with in-game ads
Top Internet ad venues: Advertising.com, Yahoo!, ValueClick
Top Web advertisers in April 2006: Vonage, GUS, United Online
Broadcast TV product placements up 30% in 2005
Spending on display ads to grow 27% in 2006
US ad market up 3.9% in 2005, 6.6% in 2006
Online ad spending to reach $1 bln in China by 2007
53% of DVR owners skip commercials
97.1 bln ad impressions purchased in March 2005, 185 bln in March 2006
Keyword searches represented 41% of display ads in 2005
US Internet ad market generated $12.5 bln in 2005
Local ads generated $4.8 bln in 2005
Top ad carriers in March 2006: Advertising.com, Yahoo! sites, ValueClick
In 2005 in-game ads generated $56 mln
Business publication ad revenue down 0.1% in 2006
10% of all US ad money to go to Internet ads
Top Web advertisers in March 2006: Vonage, GUS, Verizon
Online ads to overtake outdoor ads in 2007
75% of manufacturing companies to increase online marketing spending in 2006
Top consumer good advertisers on the Web: General Mills, Nestle, Procter and Gamble
Over 50% of marketers use behavioral targeting
30% of potential buyers pay more attention to relevant ads
UK online ad market up 66% in 2005, reaches $2.39 bln
Online video ads to generate $640 mln by 2007
UK online ad market generate 1.1 bln pounds in 2005
78% of TV advertisers say TV advertising is less effective nowadays
Top ad buyers on movie sites: Walt Disney, GE, NewsCorp
Top Internet advertisers in February 2006: Vonage, Netflix, GUS
Internet ad market reached $12.5 bln in 2005
Australian online ad market in January 2006
Top online advertisers in Australia in Q4 2005
Australian online ad market generated $459 mln in 2005
Top online advertisers in Jan 2006: Vonage, Netflix, United Online
Automakers to spend $2.7 bln on online ads in 2007
Top ad buyers on Google and Yahoo! Search in January 2006
Top online advertisers in November 2005: Vonage, Netflix, Classmates.com
Ads for online recruitment generated $3.5 bln in 2005
$52.5 bln spent on direct mail in 2004
Newspaper revenues from automotive ads fall for 7th quarter in a row
Top Web advertisers in December 2005: Vonage, GM, LowerMyBills
Top Web advertisers in November 2005: Vonage, LowerMyBills, BellSouth
Online advertising to generate $16.6 bln in 2006
Global online ad market to reach $26.4 bln in 2006, $33.2 bln in 2007
Top ad buyers for online personals sites: Yahoo!, InterActiveCorp, MatchNet
Online ad and search spending to grow 10% a year between 2005 and 2010
0.11% of Firefox and 0.5% of IE users click on ads
Worldwide ad spending to reach $427 bln in 2006 and $451 ln in 2007
By 2010 10% of US ad market will belong to Internet ads
US ad spending up 3% in Q1-Q3 2005
US ad spending to grow 4.6% in 2005
Spending on radio ads up 2% in August 2005
Top advertisers on health sites: Weight Watchers, eDiets and Sepracor
Video ads to generate $1 bln by 2008
Most well-known brands in USA: Hershey’s, M&M’s, Reeses, Oreo, Sony
Internet ad spending up 34% in Q3 2005
Top Internet advertisers in October 2005: Vonage, Devry, LowerMyBills
Text ads on parked domain sites generated $400-600 mln in 2005
Hurricane Katrina will cause media spending to drop by $1.13 bln
48 mln Internet users delete cookies with anti-spyware apps
Radio ad revenues down 2% in July 2005
112.1 bln banner impressions shown in August 2005
$3.2 bln spent on outdoor ads in the first half of 2005
Top US advertisers: GM, Procter and Gamble, Time Warner, Ford, SBC
US advertising market for the first half of 2005
Top Web advertisers in September 2005: Apollo Group, LowerMyBills, Vonage
Average 30-second Web ad gets 21.04 seconds of user attention
Newspaper ad revenues up 1.7% in Q3 2005
UK Internet ad market to reach 1 bln pounds in 2005
68% of Indian teens think advertising is a good way to learn of new products
48% of Internet ads in the first half of 2005 were purchased on CPM basis
US Internet ad revenue up 26% to $3 bln in Q2 2005
Online display ads up 12.6% in the first half of 2005
Average coupon in the Sunday paper insert is worth $1.09
$3.2 bln will be spent on local ads in the US in 2005, 26% growth
Top sponsored links buyers: retailers and Web media
US online ads to grow 33.7% in 2005, best year in 2001-2009
Trade show revenues to grow at 5.5-6% a year
Online ads to generate $18.9 bln by 2009, PPC to overtake impressions
Canadian online ad market to reach $519 mln in 2005
In 2009 online real estate ads will surpass newspaper real estate ads
16.7% of 2004 ad spending went into new media
102.9 bln ad impressions delivered in July 2005, 10.8% of it belonged MySpace
Magazine advertising pages up 3.1% in July 2005
Radio ad revenues stay flat in June 2005
US newspapers to make $1.40 bln online in 2005
Top net advertisers in July 2005: Apollo Group, Vonage, United Online
58% of ad executives would buy SMS ads
Movie screen advertising generated $425 mln in 2004
46% of Americans would approve of viewer tracking when it’s combined with ad skipping
Online real estate advertising to grow 55% to $1.8 bln in 2005
Product placement in magazines to reach $160.9 mln in 2005
Contextual ads to grow to $5.4 bln in 2005
8% of SMBs plan to increase Yellow Pages ad spending in 2005
54% of Web ad buyers purchase ad campaigns in less than 2 months
Online ad spending grew 11% in Q2 2005
PC manufacturers will increase ad spending by 11.7% in 2006
97.1 bln banners served in June 2005
Advertising in games to reach $92 mln by 2008
US ad spending up 2.4% in Q1 2005
Where Internet ad money went in June 2005: finance, Web media, retail
Advertising revenues of community sites up 214% in June 2005
Local TV ads down 4.3% in Q1 2005
TV ad spending to grow 3.4% in 2005
Traditional brands online ad spending grew from $2.4 bln to $4.2 bln in 4 years
Movie screen advertising reached $438 mln in 2004
Behavioral targeting ads to increase 65% in 2006
2% of all TV ads are skipped due to DVRs
Ads with celebrities have lower persuasion score than normal ads
93.1 bln banners sold in May 2005, 13% of them telecom
UK online advertising market to reach 356 mln pounds in 2005
More than 50% of ad-driven online magazines are profitable
Internet advertising to grow 7.6% in 2005
Pay-per-call Internet ads to generate $1.4 bln in 2009
Global brand advertising to grow 21% in 2005
Ad spending up 4.4% in Q1 2005
Yahoo! and Google 2004 new revenues comparable with 10 largest newspaper publishers
Top advertisers in May 2005: InterActiveCorp, Vonage, LowerMyBills
Largest online advertisers in April 2005 - Tickle, Vonage, South Beach Diet
Online advertising to grow 28%, reach $12.3 bln in 2005
Top sports advertisers: PGA, FIFA, NBA
$1.8 bln of 2005 online ad spending to go to real estate ads
91.4 bln banner ads shown in April 2005, 20% of them Web media ads
Demand for magazine ads down 0.7% in April 2005
$2.8 bln spent on online ads in Q1 2005, 26% growth YTY
Radio advertising up 2% in Q1 2005
US marketing spending to top $1 trillion in 2005
64% would advertise in blogs, 57% would place RSS ads
Online ads to generate $5.4 bln in 2005
$1.9 bln spent on Internet ads in Q1 2005
Top advertisers for career sites: Monster, CareerBuilder, Net-Temps
Top advertisers for education sites: Apollo Group, Classes USA, DeVry
Global newspaper sales up 2.1% in 2004
Local advertising pumped $1.2 bln into newspaper sites and $119 mln into local TV sites
Advertising in games to reach $562 mln in 2009
54% actively try to resist advertising
3.8% of all advertising money to go into Internet ads in 2005
US online marketing spending to reach $14.7 bln in 2005
Local advertising generated $670 mln in 2004
97.1 bln ads served in March 2005, 20% of them financial, 19% - Web media
Internet ad revenues reached $9.6 bln in 2004
70% of Internet ad buyers buy 3 months or less in advance
National papers got 2.3% of all ad money in 2004, local papers got 17.4%
Print catalogs decline to 3,805, online catalogs increase to 6,147 in 2004
Ad spending to grow 5.4% in 2005
20% of Web ads in March 2005 were finance-related
Yellow pages ads to attract $15.99 bln in 2005
$3.46 bln was spent on product placement in 2004
Advertising on Web sites of local radio stations up 94% in 2004
$16.9 bln spent on promotions in 2004
UK banner ads grew 40.6%, paid search up 87.4% in 2004
Where online branding dollars go - 35% to niche sites, 21% to portals, 13% to local sites, 11% to ad networks
71% of ad companies record online ad spending growth in Q1 2005
Spending on ads targeted towards gays and lesbians increased 28.4% in 2004
UK online advertising grows 60% in 2004, surpasses radio
Chinese Internet advertising market growth numbers
Top US advertisers: Procter and Gamble, General Motors, Time Warner
Local ads to generate $3.9 bln in 2005
Automotive Web ads to grow 33.8%, health Web ads to grow 19.7%
Newspaper ads up 4.2% in Q4 2004
Total US advertising spending up 6.3% in 2004
13 mln businesses to pay per phone call, not per click
Local magazine advertising up 11% in January 2005
Russian Internet advertising market grew 90% to $40 mln in 2004
US advertising market up 9.8% in 2004, generated $141 bln
Internet advertising generated $2.7 bln in Q4 2004, $9.6 bln for total 2004
Ad awareness for prescription drugs on the Internet grew to 8% in 2004
Tech marketing budgets to grow 3% in the first half of 2005
USAFreedomCorps.gov gets 1.3 mln visitors after Bush and Clinton TV ad
Context-targeted Internet text ads to grow by 10% in 2005
Internet advertising revenues in Russia grew 67% in 2004
Top three online florists bought 1 bln ad impressions in 1 week
SubservientChicken.com gets 14 mln visitors in 10 months
4.6% of all 2005 US ad spending to happen online
Online ad revenues to rise 11% in 2005
US radio advertising budgets grow 2% in 2004, driven by local radio
Local online advertising to reach $3.9 bln in 2005
Super Bowl ads increase Budweiser Web traffic by 594%, Godaddy.com by 378%
145 mln watched Super Bowl, 34.5 mln only wanted to see commercials
Online ad spending revenues reached $648 mln in December 2004
$1.02 bln will be sent on rich media Internet ads in 2005
Top 10 Internet advertisers for December 2004: SBC, Dell, Netflix
European banner advertising market increased 24% in 2004
Online ads to overtake magazine ads in 2007
E-mail advertising budgets to increase in UK
Online marketing spending to increase 30% in 2005
European Internet advertising market to generate 2.7 bln euros in 2005
Global online ad spending to rise 20% in 2005
B2B advertising revenues up 3.3 in January-October 2004
Online audio/video ad increases brand awareness by 10%
Pharmaceutical companies to spend more on e-mail marketing, Web design, paid search
China’s advertising market is worth $9 bln today
$3.8 bln spent on drug ads
59% of advertisers will boost ad spending in 2005
Top categories for online ads: technology, finance, automotive
Roughly $700 mln a month is spent on online ads
$264 bln spent on advertising in US in 2004
0.5% Internet Explorer users and 0.11% of Mozilla Firefox users click on Internet ads
Tech magazine advertising down 7.6% for the year
B2B advertising declines in September 2004
$11.3 bln spent on newspaper advertising in Q3 2004
$102.4 bln spent on advertising in Q1-Q3 of 2004, online ads grow 25.8%
Only 1.9% of local businesses advertise in pay-per-click search engines
Cinema screen advertising reached $1.3 bln in 2003
553 mln pounds spent on online advertising in UK in 2004
Advertising generates 1% of global GDP
Online advertising generated $692.2 in September 2004
TiVo has 2 mln paying subscribers
Electronic advertising market to grow at 2.8% a year
TV ad revenues to rise 15-20% in Q4 2004
Online advertising generated $2.43 bln in Q3 2004
Online video ads to generate $657 mln by 2009
16.2% of New York jobs are in advertising
Online ad revenues to grow 21% in 2005
8.35% of ad budgets went online 2004, 17% will go into online ads in 2007
Top automotive online ad buyers: Jeep, Toyota, Dodge, Ford, Chrysler
Top Web advertisers for September: Netflix, Dell, AT&T Wireless, SBC
Advertising in video games to generate $200 mln in 2004, $1 bln in 2008
50-60% of Web users have popup blockers, but popups still make 6% of the ad market
UK online ad spending up 76% in the first half of 2004
Bush spent $419K, Kerry $1.3 mln on Internet ads
SMBs spend $22 bln on local advertising
1% of local businesses advertise online
$10 bln online ads bought in 2004
Online advertising hits new record in Q2 2004, up 43%
66% find targeted ads less annoying
Online advertisers expect budget increases in 2004 and 2005
Paid search engine ads account for 40% of UK Internet ad spending
B2B magazine spending stabilized in 2003
Internet advertising market generated $30.7 bln in 2003
Online ads tor each $8.4 bln in 2004, $16.1 bln in 2009
Search engine keyword advertising grew 175% in 2003
90% of clicks on pop-up ads are made by mistake
Search engine ads increase brand awareness by 27%
Consumer goods companies spend less than 2% of ad budget on Internet ads
Internet ads to generate $18.9 bln in 2008
Major ad spenders increased budgets by 9%, pharmaceuticals led the way
Ad spending to grow 9.3%, Internet ads to grow 16%
Internet ad sales hit all-time high
Local search advertising grew 27% in 2003
68% of companies track sales referred by search engines
Local online ads to generate $2.7 bln
Online advertising increases consumer sales by 7-12.5%
42% of Internet users block pop-ups, 33% block banner ads
Internet users are ok with banner ads, hate interstitials and video
Top Internet advertisers for February 2004
Web video ads found less annoying
Canadians find telemarketers, pop-ups and spam the most annoying
CTR falls for online retail
11% of small and medium businesses pay for clicks
Online ads grew 38% in Q4 2003, paid search ads grew 123% in 2003
Spending on search engine keyword ads to increase
1.09 trln online ads delivered in 2003, 4% increase
Contextual ads to reach $1.4 bln by 2008
$2.2 bln of online ads sold in Q4 2003
Paid search to reach $3 bln by the end of 2005
Rich media ads enjoy highest conversion
Netflix, Amazon, Classmates lead online ad purchases
Australians prefer search ads among other online options
Internet advertising to rise by 12% in 2004
Internet advertising to grow 20-25% in 2004
Users Prefer Organic Search Results to Paid Listings
?151.6 mln spent on online ads in UK in H1 2003
US ad spending up to $154 bln
14% of companies spend ad money online
Internet ad revenues up 5% QTQ, up 20% YTY in Q3 2003
Nielsen: US ad spending up 5.7% in Q3 2003
Online advertising in Europe to reach $4.8 bil in 2008
Internet advertising grew 14% in 2003
Myers on PVR ads
IDC: Online advertising is booming in Asia
Nielsen on pop-ups
IAB on advertising ROI
PWC: US online advertising up 1.7% in Q2 2003
Best ad performance in the US by states
Everyone hates pop-ups
August 2003 Ad Demand Index

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52% of newspaper readers would buy the product after seeing newspaper ad

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