34% of US households have an HDTV

LRG found that 34% of households in the United States have at least one high definition television (HDTV) set – approximately double the share of households that had an HDTV set in 2006. The growth of HDTV sets was largely driven by on-going consumer purchasing of TV sets coupled with a dwindling supply of lower-end non-HDTV sets being sold. Overall, 22% of all households purchased a new TV set in the past 12 months, with 43% of this group spending over $1,000 on a new TV. Combined, 38% of HD owners say that replacing an old/broken set or wanting to buy a new TV set was the most important reason for getting their HDTV – compared to 22% citing picture quality, and 7% the quality of HD programming or the number of HD channels.

44% with annual household incomes over $50,000 have an HDTV compared to 20% with annual household incomes under $50,000. 33% of HDTV owners have more than one HDTV set, and 25% are likely to get another HDTV set in the 2009. 9% of HD owners say that they switched multi-channel video providers when they purchased their HDTV. 42% of HDTV owners say that they were told how to receive HD programming when they purchased their set. LRG estimates that about 58% of all HD households are now watching HD programming from a multi-channel video provider – up from 53% 2007. However, about 18% of individuals with an HDTV continue think that they are watching HD programming, but are not.