33% used a search engine to find the best online store
Fact recorded on: January 31, 2008. Categories: E-commerce, Search engines.
Online shoppers tend to stick to the shopping sites they are familiar with, with 60% saying they buy mostly from the same site. In selecting sites on which to shop, 33% used a search engine or just surfed around to find the best online store. 25% relied on personal recommendations, according to Nielsen.
Latest E-commerce facts
- $115.6 bln will be spent on online travel in 2009
- 63 mln US households to pay bills online by 2014
- 3 bln person-to-person financial transactions in 2008
- Fastest-growing Retail E-Commerce Categories in 2008
- Traffic Growth to Top Retailer Sites in December 2008
- 63% of online shoppers indicated that it was important to have multiple reviews for each product
- Reasons to visit retailer Web site before going to offline store
- Top 10 Online Spending Days of 2008 Holiday Season
- Growth in Dollar Sales of Retail E-Commerce Categories Since Cyber Monday, 2008
- Online Holiday Consumer Spending, 2008
- Top Online Product Categories for 2008 Holiday Season
- 24% of online shoppers have spent more than $500 in 2008 holiday season
- Top 5 Reasons to Shop at a Particular Web Site
- US e-commerce to reach $156 bln in 2009
- 35% of Americans bought gift cards in 2008
- Online consumer spending in 2008
- Fastest-growing Web categories in November 2008
- Fastest-growing product categories on Cyber Monday 2008
- Cyber Monday top online retail destinations by audience
- Top 10 DVDs in 2008
- Top goods sold in retail stores in 2008
- Where online shoppers live in the US
- Top-selling fiction books in 2008
- Top-selling books in 2008
- 15% of music sold worldwide in 2007 was digital
- Top audio books in 2008
- Holiday consumer spending in 2008
- Plans for 2008 holiday shopping season
- Top UK retail sites in November 2008
- Growth for top retail sites in France in 2008
- Growth rates for top retail sites in Germany in 2008
- Cyber Monday shopping by location in 2008: 50% of it from work
- Cyber Monday spending, 2008 vs 2007
- Top visited retail sites on Cyber Monday: eBay, Amazon, WalMart.com, Target.com
- Top-visited sites on Cyber Monday: Shopzilla, Yahoo! Shopping, Froogle
- Online retail visits in November 2008
- Online sales to grow 12% in holiday season 2008
- Top online retailers ranked by audience in October 2008
- Top-selling products on Black Friday 2008
- Top online shopping cateories for Black Friday 2008
- $10.6 bln spent on Black Friday in 2008
- Top reasons why Americans shopped online in October 2008
- Top shopping categories ranked by market share
- E-commerce growth in 2007-2008
- Where consumers spend their money online – video games grew 60% in one year
- 65% of Americans would prefer cash to gifts for 2008 holidays
- Mobile audience growth by site category, April 2007 vs. April 2008
- Have you ever logged onto your credit card Web site?
- 2.6% of flyers strongly agree that the additional fees after purchasing an airline ticket are acceptable
- 49% of shoppers do their holiday gift buying online