Jun 07

62% of internet users who used the internet to find out about music they bought cite something they found offline with 32% saying it was something they found on the internet, according to the Pew Internet Project. When queried about specific ways the internet influenced their music buying decisions, here is what internet users who bought music in the previous year said: 68% said it helped them learn more about bands or artists they were interested in; 57% said it introduced them to new artists they had not heard about before; 42% said it helped them save money in buying music; 37% said online information led them to buy more music than they otherwise would have; 30% said online information changed the specific songs or album they had in mind.

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